Images and site clicks appear in the search results page

Source: Internet
Author: User

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Recently found that the site search results in the image of the situation is also more and more widespread, may be Baidu for the search results page user experience made adjustments. That happens to have a friend asked a question, other people's website search results have pictures, why he did not? Is it possible to do some optimization? The answer is yes, can do optimization, but the search results appear in the picture has a certain randomness, even if the optimization, Baidu may not let the search results appear in the picture. But even so we still have to do a good job related optimization, to the aspect of Baidu extract pictures. Below I will give you a practical example to tell you: search results appear in the image of the impact of site clicks and how to do optimization.

My friend's website is about "glue machine", to "glue machine" this keyword as an example.

Baidu Search "Glue Machine", the following figure Baidu home page Search results map first screen:

The first site search results in the image, the site ranking is the first, the results appear in the picture will be greatly attracted to search the user's eyeball, so as to obtain a high click-through. But look at the following several no pictures of several sites, the click Rate and the site's title, description has a great relationship. This is what we often talk about the "creative", a good idea can greatly increase the number of clicks on the site, so we do the optimization title, to ponder can not, can only be a key component of the goal of a word. Instead, there are target keywords that make up a marketing sentence. In this example, I give an equation: Picture optimization + Good idea = high click rate.

In fact, I have been thinking, if everyone's site in the search results appear in the picture, then how do we improve the site click-through?

In this case, everyone's website will have pictures, at this time, the user's eyeball may be a picture misleading view, also do not know to click which one, can only or from the top down to see. So the situation is not optimized? I think it can be optimized.

The first worthy of optimization: Title, description. This is the most fundamental thing, it is worthwhile SEO personnel to think hard. Good title, always bring better traffic to the site.

The second is worth optimizing: the quality of the picture. Needless to say, people always want to see everything, and if your picture is blurry, users will soon lose interest in you.

The third is worth optimizing: the content of the picture. Regardless of the relevance of the content, if the picture is a beautiful map, I am sure that he attracted the first glance, because I like to see beautiful women. Of course, we can not be a beautiful picture, on the E-commerce site, we have to consider the relevance, if so, may be subject to the corresponding penalties Baidu. For this example, I just want to tell you that if we do a good job of the content of the picture, the meaning of how the picture is expressed is very important. To attract attention and arouse people's interest, this is a question worth thinking about.

Therefore, the picture appears in the search results will greatly improve the site click-through, then how to do well optimization? Baidu Webmaster Platform gives the following tips:

1, the current webmaster only need to put the picture in the main content of the page, Baidu will be the corresponding image recognition and scene recognition, follow-up will provide agreement specifications;

2, picture size as close as possible to 121:75;

3, the picture must be closely related to the content of the page, if there is cheating or poor quality pictures, there will be a corresponding treatment mechanism:

A, shielding the map; B, reduce the site URL sorting; C, serious people will be affected by the whole station

As SEO personnel, we also have to grasp every detail, do SEO, is to do the details. We do a good job of every point worthy of optimization, I believe that our site will be stable development!

Original address: http://www.yswlseo.com/seoblog/2014-0731-347.html

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