One day soon, we might see this ad on TV: On the street, a crowd of men and women were buzzing about buying a cell phone at a restricted purchase.
, the background of a piece of orange, lively and extraordinary, at this time a young man, holding the Charm clan, from the edge of the crowd walked calmly, to the crowd to continue to look at a glance, and then the screen appears "the Charm clan, refuses to herd!" Six words.
--the idea comes from a AHU barbecue sponsored by the public
From the moment of decision of enterprise transformation, as a craftsman who has switched from the Internet to traditional industries, all the attention in the industry trends, after all, even with the spirit of the Craftsman Zang still profound reflection, other traditional craftsmen to see the future trend of development, rapid awakening, thick fat, but also to talk about their rise to the charm of a little imagination .
I. Strengthening self-promotion
Whether it is brand advertising or Word-of-mouth marketing, the final results are increased through the visibility of the user in the eyes of the impression, when the product with this exposure to coincide, is the actual sales reached a good time.
The past has been a low-key kingdom, stuffy sound rich, but a group of people in the traditional industry without foundation into the new industry, will surely break your money, and expand publicity, in your world inside boil, because the bare feet are not afraid of shoes.
So now the charm of the family can no longer be satisfied with the forum popular, Word-of-mouth marketing, but should be such high-quality experience quickly copied to the fiery Internet marketing of all aspects.
The previous period of micro-Bo hot, then should be for micro-bo increase investment and promotion, with micro-bo above the Big V and large exchange experience or incorporation, widely disseminated, to establish their own propaganda matrix;
Now micro-letter hot, it should be for private number, the public number, friends Circle, micro-group products such as accumulated experience, from the company's top to the staff to kerosene from the top down, to find a play to transfer talent, promote the spread;
The future of micro-video may be the trend of grassroots transmission, it should be rapid layout, from the grassroots to cultivate more people involved in the use of the charm of the kerosene circle in the influence of the rapid radiation of word-of-mouth;
Of course the current mainstream Internet bat three propaganda channels, should also try to research and promote, in Baidu Bar, Taobao cell phone column, QQ, some of the digital group to dig their own target users, sometimes inadvertently inserted willow shade is not impossible, the Charm forum should only be the initiator of all exposure, and two times, Three times the spread of the use of fans and media power, anyway, the exposure rate is already spread out, product quality as long as can keep up, will have some gains.
Second, play to cross-border marketing
Not limited to the integration of funds or hardware resources above, the charm family in the product and industry chain has actually done quite well, but if you can find in marketing, capital operation above the good partners, it will be able to achieve less.
Zang is a sincere and strong person, if the reflection can lower the arrogant head, looking for opponents, it will be able to form a huge alliance, find some like-minded good partners may also.
A few days ago, Ma Jiajia is still depicting the future of the real estate industry, said young people can not buy a house, and regardless of whether the speech and the results are set up, but at least clearly marked with the force of the era is coming, they have their own deep understanding of the industry, but also has a keen observation of the outside world, This will be a group that cannot be neglected in the future.
As soon as possible to find the future opinion of the leader, farewell to the smell of kerosene technology curtilage, to create a new Huan charm, and the mainstream trend of the future to make friends, do a high cost-efficient cell phone also can not be.
Micro-letter on the influential people and organizations abound, K friends, logical thinking, public Chishing, such as a basket of Internet thinking organizations are constantly strengthening the cooperation with the traditional enterprises, the premise is fun, exciting, there is consensus, do not always shoot the table stare good.
Sometimes, money really is not the most important, the mood is very important.
Third, the mining of kerosene talent
It may be inspired by the Phantom of the Family, the group of smart people raised in the micro-trust suddenly aroused widespread discussion, but from all the arguments can be seen, kerosene is still really love this product, although they do not like Zang personal personality (follow-up will be accompanied by a summary of the discussion).
So Zang back, grasping the product, single-handedly grasping marketing, still have to bite the heart of employees and kerosene, through the creation of a live kerosene case, the fans from the old charm to lead to a new image of the Phantom, will certainly be able to regain their place, rather than the current shrinking market trends.
With the wisdom of the people will be micro-trust a group of friends saying: The foreseeable future, the spirit of the low arrogant head, from the inside out from the top to the next subversion change, the lack of homework to fill up, all the user-centric, keep up with the pace, the future estimates will still have a place, good luck!