Impact social networks and real-time communications

Weibo is not socially strong

In the social network like Facebook and happy net, you add me as a friend, I add you as a friend. Does not add, feels like does not give the other party face. The result is that friends are rampant, and many people don't really know them at all. It's just that the proliferation of relationships doesn't cause too much trouble on social networks, but it's a big problem on Twitter.

On Weibo, if you're looking at me like a social network, and I'm concerned about you, it's not a problem to be on a small scale, such as not more than 150 people. As long as you focus on more than 150 people, you are faced with a large number of information flooded problems, the daily pain of the bubble on the microblog, it is too late to see.

In this case, the amount of information the other person can bring to you is of great value and becomes the main consideration for whether or not to pay attention to each other. That kind of interpersonal politeness to go, you add me I also add you, in this place is not very useful. The easiest thing to do is to look at the celebrities on Sina Weibo with V, and see who they are looking at.

This situation in fact everyone is so, although I call it "Gao Gao" and "45 angle of the look up", not that everyone is very snobbish. " The internet is endless, but the time for people to deal with social relationships and information is limited. Under the pressure of a lot of information, so you can only abandon the way of the way, can not be a good guy.

From this point of view, the social nature of Weibo is not strong. You will easily add hundreds of friends on MSN or QQ, but it is difficult to add so much on Weibo. Because the number of friends on MSN is not stressful for you, but the number of objects you focus on on Weibo will be. In essence, micro-blogging and MSN and QQ real-time communication software is not a substitute for each other.

Twitter is more like a public forum

The following figure, the author compares several different internet services to each other, namely, portals, blogs, microblogs, social networks and real-time communication tools. Portal site interaction is the lowest, to the media to release information mainly, and then to the blog, users can participate in publishing articles, and then it is only a word of a picture can be published micro-blog, and finally the real-time communication software.

The difference between microblogging and portal sites and blogs is that the threshold for releasing media content is gradually minimized. When I started blogging 12 years ago (and didn't even have a blog), I had to set up my own mainframe, write HTML and even an ASP, just to publish an article every week. Now, anyone can publish information at will, without becoming an engineer.

However, because of the added social features, Weibo presents the "chat" and "group chat" features between the "No chat portal" and the "private chat social network". This feature makes microblogs more like a public forum than a private chat in a small room. It can be said that the emergence of micro-bo, to a large extent to meet the needs of the public group chat.

But is such a clear line? It should be said that the line between any two adjacent Internet services, the boundary is not obvious, so network companies across the field of business or service integration becomes inevitable, and relatively easy. For example, Sina network from the portal to run a blog, and then run the blog to operate micro-Bo and so on.

So the interesting question is that now it looks like the two-camp blogs (represented on Facebook in the United States) and Weibo (represented by Twitter in the US) appear to be putting pressure on each other's stride. While social networking has a rudimentary function of microblogging, the final question becomes: When will Weibo evolve into a social network?

Twitter doesn't have to evolve into a social network.

What are the differences between social networks and microblogs? The social network's "plus friend" is a 0-degree view of each other, more equal to each other. Social networking also offers a 45-degree perspective that allows you to look up to some celebrities, such as Facebook's "Fan Page" feature. But it can be felt that social networks tend to have a 0-degree view of social interaction between friends.

In contrast, Weibo is more of a 45-degree elevation of the way in the operation, "add to the friend" concept is very light, more attention to someone to become someone's fans, looking at each other. It is only when microblogging operators strengthen the interaction between their users and their parallel friends that Weibo is likely to develop in the direction of social networking. However, this seems to be a bit against the nature of Weibo and is not necessary.

China's micro-blogging development, it is clear to see the Sina network from the portal, celebrity blog All the way to the microblog, the user perspective from 90 degrees down to 45 degrees, very suitable for its own advantages. Tencent is from the QQ real-time communication tools, from the emphasis on the friendship of Social network QQ space development to micro-blog, the user perspective from 0 degrees began to look up to 45 degrees.

If Sina Weibo is to develop into social networks and allow users to reduce their perspective to 0 degrees, it is important to develop more parallel interactions between friends. Tencent Weibo's slogan, "Rather than looking elsewhere, is better to be here," is a clear violation of Weibo's nature. Tencent QQ user is usually a 0-degree perspective to interact, now must find ways to let users rise to 45 degrees elevation.

Some people say that Weibo is not the future of China's Internet, social networking is. This statement clearly ignores the Internet companies, whether micro-blogging or social networks, even portals, blogs, real-time communications software ... Have to do. No one can be ignored. Because these services are responding to the needs of netizens, from a 0-degree perspective to a 90-degree perspective.

(article: "Ka Fung Capital" Investment Partners Huang Shaolin | Digital wall)

Microblog: 45 degrees elevation of the future (i) Impact search engine and portal site