"Imperial Dragon in Heaven" Logitech Push Custom Peripherals

Introduction: At the end of 2011, Logitech G700 Wireless Game Mouse and G930 wireless game headset won the German "Red Dot Design Award". On the development trend of Logitech Gaming peripherals in the game market in 2012, Sina Games has exclusive interviews with Pan, a senior marketing manager at Logitech China.

Sina Game News December 30, the end of 2011, Logitech G700 Wireless Game Mouse and G930 wireless game headset won the German "Red Dot design Award." On the development trend of Logitech Gaming peripherals in the game market in 2012, Sina Games has exclusive interviews with Pan, a senior marketing manager at Logitech China. Pan to Sina game revealed that Logitech will be in 2012 with the Tencent Game "Royal Dragon in the days," the launch of customized products.

Pan, senior marketing manager of Logitech China

For the current development of Logitech Game Peripherals, Pan said that the Logitech game products are currently planned to continue to expand and improve the product line, the second is for the development of Chinese game players in the introduction, midrange, high-end market segments are effectively supplemented.

And for the current domestic game market, Pan that there are different groups of gamers, have a passion for DotA and sports games, there are quite a number of favorite leisure games, there will be a small part of the two overlapping players. Of course, according to the type of game RPG,RTS,FPS,SLG and so on. These various differences will produce the game peripheral product functional requirements of the difference, said Logitech will continue to improve the product line is to meet the different needs of different players groups.

Logitech G700 Wireless Game Mouse and G930 wireless game headset obtains the German "Red Dot Design Award" Logitech has cooperated with "QQ Rook" to launch the custom edition game virtual props

For custom products that are of general concern to players, Pan says Logitech has this year launched a customized g9x mouse and G105 keyboard for Call of Duty: Modern Warfare 3, and although the game has not been formally introduced into the country, Logitech has worked closely with domestic game makers, In January will be with the Tencent game to build the Three Kingdoms theme online games "Imperial Dragon in the days," the introduction of customized G300 mouse and G105 keyboard products, and will continue to introduce a variety of customized products next year. In addition to the introduction of a customized version of the product, Logitech also with the Tencent game to make a 3D racing game "QQ Speed" to launch a-class car "Logitech Ice Mark", how to make game peripherals and games better integrated, through the introduction of customized version of the game virtual props, this business model of innovation also reflects Logitech in the game industry to try.

Talking about the rapid growth of the current Chinese game market, Pan to Sina game revealed that the game peripherals market in recent years, the average growth rate of around 30%, faster than the peripheral growth of the game, can be said to be driven by the whole surrounding product market development. The Chinese market has become the third largest market for Logitech globally, and Logitech expects the Chinese market to continue to grow in the next 3-5 years, as well as the development of tablets and mobile gaming, and in other markets Logitech is also leading the industry in launching a variety of game products for tablets. Logitech will consider introducing such game products in China in due course.

Logitech will join Tencent's "Royal Dragon" to launch a customized version of the peripherals Logitech 2012 will be more involved in the field of online games

In the end, Pan also introduced the development process of Logitech Products to the Sina game, in the early stage of product development, all Logitech products must be targeted, from the target audience to invite ordinary players to participate in development. From the concept of product stereotypes, functional screening, until the color, packaging, we will listen to the player's views. After the product is released, the product manager and marketing manager of Logitech must track the actual feeling and feedback of the player after use every month. Pan stressed that the player's comments on the shopping site, feedback to the customer service line, and communication with Logitech's retail outlets will facilitate product improvement.