Impersonality is difficult to imitate, execution must be strong

In today's Internet, we can see some well-known websites or businesses everywhere being plagiarized, and the plagiarism trend does not seem to show any signs of slowing down. Once successful, some successful business models will soon be replicated around the world, with many local cottage editions.

Plagiarism

From the social networking site Facebook (replica: Renren) to light blog Tumblr (replica), to the groupon buy site Groupon (Mission), to the e-commerce Amazon (Replica: Jingdong), these examples are actually not difficult to find. And these plagiarists often make good returns, the simple truth is that if an organization succeeds in one market and the other consumer markets are alike, the model can easily succeed in that market.

However, the idea is only half of the success, the lack of good mode of execution is useless. Some business enterprises may have good concepts, while others may be good at execution, and if you are the latter, the success of copying the former ideas may give you a huge opportunity, the German Sawmer three brothers is a good example , These three "walled" imitate the good ideas of others, coupled with their own strong executive easily become a billionaire in Europe.

Can plagiarism stop?

To open up new markets is one of the most serious challenges facing all enterprises, which requires them to do a lot of planning and research. However, local businesses know best about these markets, and are well aware of their needs from user behavior to business planning and user needs. These businesses can take advantage of these favorable conditions to quickly replicate the success of others.

Is there any laws and regulations to protect from being copied? The first thing we want to see is what we need to maintain, most companies are basically concerned about whether their business model is being copied. Unfortunately, this business model is rarely allowed to apply for a patent, so complaining is useless.

If you have already been copied

If your business model has been copied, then you have to surpass them in execution. Your company must first confirm whether other markets are interested in what they offer. You have to keep a watchful eye on what your competitors are doing and see what success and failure they have in foreign markets.

Do what you do now. Build trust and make customers aware of your value. Continuous innovation, constantly have to do a good job in the local market. If possible, consider making the brand more distinctive and creating a good brand. Your brand influence will follow you even if you are not the first to offer such a product or service.

Work with companies that copy your pattern or acquire them. Companies that copy your pattern may already have the expertise and knowledge to help you lay a solid foundation in new markets.

to sum up

When you start a new idea, the challenge is how to get into the game. Once started, you will inevitably face plagiarism. Businesses should be aware of this and plan accordingly, rather than on the status quo. Try to grasp the opportunities that economic globalization brings to you and keep what you are good at.