Import electricity business to seek the difference to purchase a live to be broken?

Absrtact: According to the Amazon Chinese official, Amazon will open overseas products Direct mail China market Services, the fastest in the fourth quarter of this year, domestic users can buy goods from the Amazon in China from abroad. For a while, American goods can be directly mailed to China, no longer

Amazon will open its overseas product direct mail service in China, as soon as the fourth quarter of this year, when domestic users can buy goods from abroad via Amazon China, according to Amazon's China official.

For a time, "American goods can be directly mailed to China", "no longer need to find a purchase", "" The Gospel of the Sea Amoy "and other similar to the popular rush-style speech spread, Amazon Direct mail China will always be in the" gray zone "of domestic Hai, purchasing industry impact, how should local electric dealers parry? Are the days of the purchasing good?

Import electricity business to seek the difference to purchase a live to be broken?

According to Nielsen's data, China's Amoy group has reached 18 million in size last year, spending up to 213.6 billion yuan on overseas purchases. By 2018, China's sea Amoy scale will reach 35.6 million people, the sea Amoy scale will reach 1 trillion yuan.

In the face of such a huge market, the limelight has already been Taobao Beijing East and other local electric dealers grabbed the limelight of the Amazon finally sit down. Amazon China, the official said, Amazon will open overseas products Direct mail China market Services, the fastest in the fourth quarter of this year, domestic users can buy goods from the Amazon in China from abroad.

According to Amazon's announcement, Amazon China opened its overseas direct mail business, overseas goods to reach Chinese consumers will be through direct mail, transit from the two modes of trade. The choice of Overseas direct mail mode, consumers in the Amazon choose to purchase foreign goods, goods will be through international logistics companies directly to the hands of consumers.

In addition to the payment of goods, consumers also need to bear the corresponding import duties and logistics costs. Select the transit from the trade model, Amazon will send overseas goods stored in the Shanghai FTA in the Logistics and Warehousing center, and after the purchase of consumers through the domestic logistics courier company to reach the hands of consumers. In this mode, the goods can enjoy the duty-free policy of the Shanghai Free Trade area, and only pay the tax on the postal duty.

According to customs staff, the purchase of overseas goods by direct mail, there are 17% value-added tax, 10% to 30% of import tariffs, individual goods and some consumption tax, the average tax rate of about 40%, and through the self-trade model to buy overseas goods, you only need to levy 10% of personal goods postal tax, Goods have a certain price advantage.

Compared with the Sea Amoy Group, many overseas purchasing businessmen feel the "crisis", have plotted to retreat. Purchase merchants some busy to reduce prices, and some are going to Amazon as the sea Amoy clan "Zoo" wholesale market.

Hai, purchasing although popular, but under the existing domestic policy, this model is still in the "gray zone." There are many risk problems in the sea Amoy model, such as legal risk, ordinary consumers of China's customs supervision of the relevant provisions of the lack of knowledge, may be purchased by the state to prohibit the importation of goods; the essence of the sea Amoy is through the "postal clearance" to go by personal mail, the consumer's psychological expectation is "tax avoidance", and for normal channels, This is a grey approach based on the existing Customs inspection system. In addition, the consumer Hai also faced with after-sales service, "parallel" risk. "From the industry point of view, the Amazon Direct Mail way will be domestic Hai, transshipment, purchasing and other industries to bring a certain level of impact."

Direct Mail landing with thorns

Can Amazon direct Mail really hit the ground? There are really big questions. Amazon is going through two ways of cross-border electricity dealers, and it is possible to put some of the activities into the comprehensive free trade zone in Shanghai, while another part of the goods are packaged and shipped in from overseas. But there is a problem, now the pilot is actually a little bit of the idea, across the country to add up to the number of Cross-border electricity import votes not more than 300,000, if the Amazon came in a day more than this, now only customs to the full access, inspection and quarantine and foreign exchange have no clear policy, once the Amazon came in customs will re-examine , there will be a very big change in the way the Cross-border pilot works.

An insider in the Amazon China revealed that the Amoy users and the people who buy goods from Amazon overseas are the two big target consumers of direct mail business. When it comes to the second category of users, user habits are a gateway to the Amazon's direct mail business.

Frequent users of the sea Amoy said that the overseas direct mail business is more publicity stunt, the other side of the reason is that Amazon in the past few years have been overseas direct mail business, as long as users use overseas credit cards through third-party transshipment companies can achieve in the United States, Britain, Japan and other countries Amazon platform to buy goods

This feature has been welcomed by a group of high-end users with good English and overseas credit cards. This group of high-end users have been accustomed to buying goods on Amazon overseas sites, so it is still very difficult to attract these users to change their shopping habits and use the Amazon in the event of a limited range of goods.

In addition, the product category is a test of Amazon's big problem.

It is revealed that the overseas direct mail business as the most important business of Chinese companies this year, has been planning for nearly half a year, the advantage of direct mail overseas is to enable users to buy 100% of the overseas authentic, in addition to tariffs on foreign direct mail business because it is established in the FTA, so users pay a lower tariff. However, due to the restrictions of relevant laws and regulations, some foreign goods by the failure to pass the domestic quality standards, so the current stage can not be introduced.

It is understood that these products can not be introduced, including digital, powdered milk, drugs and other products in the Sea Amoy platform popular goods.

Local electric dealers scramble for meat in the sea

Recently, shop 1th has been with the Orient Electronic payment and Cross-border access to achieve docking, the official line "No. 1th Sea" project, the layout of Cross-border electricity dealers, the item will be sold through the Shanghai FTA Bonded Import mode or overseas direct mail mode of entry.

"No. 1th Sea-buying," the director said, with the Oriental Electronic payment and cross-border cooperation, shop 1th and cross-border comprehensive docking warehouse management system, 1th stores can use Cross-border access in the Shanghai FTA Warehouse. After the consumer orders, imported goods can be directly from the Shanghai FTA Warehouse Customs inspection after the shipment, distribution time and overseas direct purchase will be greatly reduced. In addition, in addition to the early import of overseas goods to Shanghai from the trade area, "No. 1th Sea Shopping" will also introduce overseas high-quality merchants into shop 1th, through direct mail for consumers to provide goods.

It is understood that shop No. 1th has more than 2,600 kinds of goods are marked as "1th sea shopping", including milk powder, diapers, nutrition, cosmetics, clothing, shoes, etc., but at present only 7 of them are Self-and, also show the status of sale, the rest are provided by the settled business.

Of course, Shop No. 1th is not the first person to eat crabs, after the Beijing-East opened the "Overseas Purchase" channel, Ali launched the "Day Cat International" website, Shun Fung on-line "sea shopping Fung Yun", Suning also launched the global purchase, the only product will also be testing the sea Amoy business, they have in cosmetics, home, clothing and other fields into the overseas shopping market.

According to China's E-commerce research Center monitoring data showed that in 2013, the number of mainland Chinese sea Amoy (cross-border net buyers) has reached 18 million. Forecast, by 2018, China's sea Amoy clan, the number will reach 35.6 million people, the sea Amoy scale will reach 1 trillion yuan. So it seems that the "sea Amoy" is really a big cake.

It is understood that the sea Amoy network, Cat International and other web sites and overseas retailers to establish a cooperative relationship, consumers can be from the site overseas direct purchase and ensure price transparency. The more perfect service system makes the consumer's enthusiasm for Hai a considerable increase, but it is difficult to solve the problem that the express speed of the consumers is too slow.

According to Analysys International recently released "China's cross-border electrical business Industry Research Report" pointed out that the current Government of the export of electricity dealers strong support, as well as safety certification, network facilities, such as the promotion of Cross-border electricity dealers will form a promotional factor, but the payment system and logistics links need to break through gradually. The future Cross-border electricity dealers will present the diversification of sellers, the expansion of the platform trend and the localization of Cross-border transactions.