Important optimization steps that are often overlooked by seoer

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Do site optimization staff know the purpose of the site optimization is the key to do it, so that keywords in search engines have a better ranking, and then with the ranking of the site. But to do this, you need to follow certain search engine rules, can not violate the search engine's potential rules, otherwise meaningless, because the search engine to violate its rules of the site has always been found mercilessly will your site removed, Here is a brief introduction to some basic optimization steps of website optimization.

The first is the choice and determination of the keyword.

When you get a website, the first thing to determine is the main keywords and related keywords, how to determine the key words? Usually we can according to our industry and business positioning, and then with Baidu Index, and Baidu Web search to determine. Detailed determination methods we have introduced before, the Fit Times home page also has more detailed information.

Then the layout of the keywords.

After the definition of the key words next is to do a layout, usually layout keyword to take Top-down, at the top of the page should appear the main keyword, and must be exactly match, here to remind, can not be part of the match, Because Baidu's word segmentation technology is the first page in the text to appear with the title matching words as the site's keywords.

Site links again optimization.

Code optimization of the 1th is to remove unnecessary code, less with Js,flash, as much as possible to make the main content of the entire code 80%, in addition, we often need to update the column to refer to the front page, convenient baiduspider crawl. If possible, try to make the Web page static, static Web pages to facilitate Baiduspider crawl, for the site is very beneficial to the collection, the other page navigation settings must use the form of bread crumbs, the weight of transmission to smooth, so that its smooth arrival of the main domain name.

There is also a point of emphasis is on the user experience optimization, the webmaster to know that we build the station's service target is not Baidu or Google. But our users, the user is our online impact of the end of the service object, so we must not ignore this and simply for the site optimization to optimize the site.

Finally, the site code optimization.

Links are a very important part of optimization, it is divided into internal links and external links, internal link optimization is a reasonable distribution weight, so that its corresponding keywords can get weight, and external links optimization, is mainly to check the quality of friendship links, as to how to check the quality of friendship links, Can see I have written an article, "Friendship link quality of the special identification method", in addition to our links with others, you can use the keyword link, but to grasp the degree, external links to follow the natural rational principle.