Important questions to consider before starting a website

In fact, all things figured out, not because we are doing it, playing the internet, we do not need to consider the basic level of marketing issues. http://www.aliyun.com/zixun/aggregation/6298.html "> Internet development to today, all gradually return to the rational, everyone began to uncover all around the internet head of the halo buried in thinking, The following is a personal site before the start of some of the issues to talk about their own views.

The first step in the beginning of everything is the most important, everyone knows, if the beginning of the wrong, then the more backward, even if you put more, also make more mistakes, the more regrets. So what do you want to do before you start a website planning?

1. Whose money do you want to make?

First of all, you have to figure out who you're going to make money from. The direct user of the website or the user of the customer?

The internet as a result of the "sharing free • Free" spirit advertised, even today, remove a variety of high-end services and all kinds of b2x can be directly to the user charges, others by providing value-added services outside the ordinary business to obtain income (such as QQ member policy is a classic case), Most websites still rely on grabbing huge "customer users" to serve their customers and gain revenue. This, online advertising is very vivid example, mobile phone value-added business is not hot up before the portal basically can only rely on this, even today, the pattern of online advertising is still classic popular. Tens of thousands of personal web sites are almost all of these patterns.

If this is the case, then you need to find out which part of the Internet you are serving. What is the structure of Internet users at this level, and what is the consumption pattern? What are the common characteristics that you are sure you have clearly differentiated and understood about them (the exact location of the classic website hao123).

Don't worry about how narrow the user community you define, see the total. Now there are almost no other items are invisible, we have to do apart from the existence of the existing industry is the lack of subdivision and subdivision. To download the source of the rich Chinese Webmaster Station (chinaz.com) in this respect to do quite well, on the one hand, through the source code leading k666 (k666.com) The depth of the study found its deficiencies, on the one hand positioned in the service webmaster for the source of the needs of the program to provide corresponding download subdivision services, It is inevitable that such a situation can come to this day. If at that time punk greedy big biting, what download category all do, perhaps today is at most a 2 streaming website.

For example, now a variety of paper sites, the target positioning is very clear, the crowd is very narrow, but you can see, its total demand is how huge. Baidu's list of educational classifications was once dominated by websites such as bylw.com (graduation thesis).

This is the most basic, if you do not know how to do the site to see, you can not know what other people want, the service you provide is basically not the possibility of meeting each other, so even if every day from friendship links, spam or Baidu and so on to run 100-200 IP access, also can not complete the transaction, The probability of these people coming back is almost Nil. The amount of traffic is naturally invalid.

2, the need to decide what to do

OK, before assuming that you have targeted a certain level of Internet users, then what kind of service do you want to provide for your target audience? This service meets the needs of these netizens, and if you want to do b2x, you need to focus on the needs. The need for purchasing power is not a requirement, and even if you provide a service, the user you are targeting cannot complete a transaction with you.

And then. You need to know, what stage do you have to dig, is it necessary or not? Demand decides to buy, of course this purchase is not a pure sense of purchase, can be to do not come to your site to enjoy the free service you offer. The more urgent it is, the easier it will be for you to provide the corresponding service.