Important responsibilities for product managers

Telephone line

A customer said, I hope the phone can be 10 meters long line, because I always need to do housework at home again to answer the phone. The phone designer was in deep contemplation, and B clients suggested that I needed a 500-meter line for the phone, because I wanted to be able to pick up the phone when I swam in the pool behind the villa. Telephone designers are more immersed in meditation--500 rice noodle long phone, the user really need? Later, the wireless telephone was born.

Hardy comments: To accurately analyze the customer's real needs is to be able to pick up the phone anytime, not specific how long lines. Demand analyst should have a strong need to restore the ability.

No assault on the client.

To the C company to visit the study, found that its company Si Xun the first article too has the characteristics of "no beating customers." C Company staff to introduce to visitors that you now see or modified version, the first draft submitted to go up, was the Ministry of Personnel rejected, the reason is too bloody, the first draft of this article is "not to beat customers" ...

Hardy Reviews: Customer Change requirements, this is common in systems integration project groups but developers are extremely disgusted with this, and product managers must have strong restraint and patience to prevent beatings and even gang fights on the ground.

Pink Pen.

Our company's sales ask customers, you think is our company's products, or Huawei's products good. Customers think about it, or Huawei's good. Sales are urgent, how possible, you mention the demand, we achieved in two months, Huawei over there for four months before coming out. Customer disdain said, is, I want a "red pen", Huawei four months later, to me is a "red pen." And your company, two months to give me a "pink pen", and spent four months to change to "red". Sales are silent.

Hardy Comment: Any one product needs to follow the normal development process and steps, the more anxious, the more things are not up to the requirements. Besides, the time is customer pressure, you do not pressure, we slowly do, how can be made of pink. Huawei cattle in others adhere to the principle, time is not enough to do, do not make a poor product out.

Tencent Products

Ma in a Tencent in-house product manager training class to audit, he suddenly interrupted the discussion, asked a question: you these product managers do not think they are very bull? Who can tell me a number if a user, use all our products (including paid and free), use life, even if 50 years. How much does he need to pay for Tencent? Someone guessed 100,000, someone guessed 200,000, and someone guessed 1 million. ' You people are also known as product managers, and it's not clear how much money your product earns, ' Mr. Ma said. The correct answer is 200 million.

Hardy Comment: Product manager is responsible for the incubation and operation of two parts of the product, not just the product itself but not focus on the market.

Attendance Program Seminar

H Company's meeting room door is written 14 point product problem Analysis meeting. It's 5 minutes to 14 and the meeting room is almost full. Just come to the company's product manager Xiao Wang is puzzled, before the company convened a coordination meeting no one to come, h company did what, we are so strong enthusiasm. The meeting did not open for a while, the scene began to hot up, for a market problem everyone began to blame each other, the product department that is the technical department of the problem, the Department of Technology that is the market department of the problem, the marketing department that is the demand department of the problem ... After a while, a person's words suddenly let the venue quiet down-"I think it is the procurement department's problem!", after 10 seconds, another person said, "Yes, I think it's the purchasing department's problem," Well, it's really the purchasing department. Xiao Wang suddenly realized that the people in the purchasing department didn't come ...