Improve conversion rate small and medium enterprises How to quickly make a ranked mobile phone station

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Now with the continuous development of mobile phone technology, more and more users from the PC to the mobile end of the transition, mobile phone sites have become increasingly hot. For the site, in addition to the search engine automatic transcoding, many large web sites will develop mobile clients. However, for small and medium-sized enterprises, most of the content of a single, technical level is also limited, the main pursuit is also the conversion rate of products, at this time should be how to do a high conversion rate of mobile phone station? The following author to do their own mobile phone station experience to give you about this content.

1, mobile phone station positioning

First of all, we have to figure out why this cell phone station, for small and medium-sized enterprises, is the hope that through the mobile phone to visit customers can also see their products, but also through the phone to achieve online consulting functions. But the phone screen is only that big, too complex function also does not apply, so we should try to simplify the function of mobile phone station, then we can design a simple suspension window, as shown below, so as long as the customer with the finger lightly click the button, you can enter the consultation page (business Pass or Baidu Shangchao, etc.).

Small and medium-sized enterprises do the most important purpose of the website or to sell their own products, increase their customers, so the suspension of the online consultation window is indispensable. In fact, to do this consultation page is very simple, only a few lines of code can be resolved, as shown in the following figure, CSS style can be adjusted according to their preferences.

2, mobile phone station style

Above we also said that the best mobile phone station can be concise and beautiful, and the first page is one of the most important, because most of the customers through the search engine first access to the homepage of the site. We suggest that you can first define a mobile phone access to a more appropriate width, the author generally like the entire width of the page is set at 300px, so that the use of mobile phone access to look more beautiful. Of course, the head section should not forget to add the following image of the code, this is mainly to control the mobile Web site screen adaptive.

Next, the logo and banner part of the site to select a picture with the site more fitting, let people know what they are visiting the company, enterprise or what products, navigation bar I also suggest that we do not make too complex, in addition to the company profile and company address, and then select several flagship products can be. The following page can be designed according to their own focus, you can do some of the main product pictures and text description, as well as a number of promotional activities.

At the bottom of the page in addition to the company address and telephone, in order to improve the user experience, it is best to add the "back to the top" code, so that users just click the "Back to the top" screen can switch to the top navigation area. As for the article page and List page, you can also refer to the homepage to do, here is not to elaborate.

3, mobile phone station content

In fact, the content of mobile phone station only need to pick some focus to do on the line, give users a good first impression, guide users to click on the Advisory button to enter the Customer service advisory link, so you have succeeded half. Of course, a lot of people like to the PC end of the site content into mobile phone station to do, I do not like this practice, personal feeling too onerous, but also spend a few hours to do a simple mobile phone station, the conversion rate in the first place.

4, mobile phone station ranking

Do a mobile phone station, if the site has not ranked also in vain, in fact, the new mobile phone station does not need to do the ranking alone, as long as the PC station ranked well on the line, as shown in the following picture, as long as the head of the mobile phone station to add a JS, the decision PC site as long as the mobile end of the access to the mobile phone station Computer access is still the original site. I personally tested a lot of stations, more than a year of time on the PC station has no effect, and after a period of time, the mobile phone in Baidu search keyword, matching is the PC station, but the URL shown below has been automatically replaced by mobile phone station URL, click into the phone station directly into the cell, skip the jump link.

The above is the small and medium-sized enterprises to build mobile phone station 4 points, of course, this is the author of the commonly used methods, perhaps only for some enterprises, we can only reference. Now mobile Internet development faster and faster, perhaps one day mobile phone station can replace the role of PC station, so it is necessary to do a mobile phone station for a rainy days. This article by Anhui Food Net http://www.ahbbz.com/Original, respect others achievements, reproduced please indicate the source, thank you.