Improve inner chain construction to avoid weight loss

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently in the forum to see the webmaster discussion about the construction of the chain, Baidu prompts webmaster to focus on the content of construction, the construction of the chain of course to become webmaster attention to the focus of the site's limited weight within the chain how to build a reasonable effect? How to allocate the weight of the chain to avoid the loss of weight? The author introduces some skills to improve the construction of the inner chain.

First: Set the key page precisely. No matter what industry site, there will always be key columns page, the weight of the general Web site is relatively high is the first page, column pages of the right important second, but in some cases the webmaster needs to improve the weight of the page, such as mall site in the event of a holiday promotion, may need to improve the weight of the holiday promotion page, but these pages away from the home The depth of the spider's clicks, it is difficult to the corresponding weights, the webmaster need to find ways to improve the weight of this page. At this point, you need to add the link to this promotion page directly on the homepage of the website, or directly in the homepage of the left-right navigation on the page, for the latest generation of Web pages, the need for such a page to get weight, the most effective way is to add in the home chain construction, the key page in the homepage set within the chain, High weights can be obtained even without the import of external links.

Second: Go unless necessary page links. Site often appear some non-essential page weight, the weight of the site itself is limited, if not reasonable allocation to the required page, it is easy to lead to the loss of traffic. Common non-essential pages such as "About Us", "Advertising Services", "Sitemap", "links" and so on, such a column page is the site must not be less, but there is no need to have the right to heavy, then the webmaster will be clever design within the chain of construction. For such a page can only appear on the home page navigation, to the column page with other internal pages instead, not affect the weight loss of the site, will not affect the site user experience. If the section page also needs such navigation bar, you can use nofollow tags or js jump to avoid the loss of weight.

Again: Reasonable anchor text construction. Keyword anchor text can improve the ranking of the site, but there are too many sites in the anchor text construction, it is easy to cause the spider's disgust, in the forum often see webmaster analysis site will put forward anchor text construction misunderstanding, most of the site is because of disorderly anchor text construction, resulting in the site was down right. For the site's anchor text construction, inside the page do not use different text anchor text link to the same page, so easy to disperse the weight of spiders, but also easily lead to the waste of weight of the site. Anchor text link for the main page construction, or the main keyword layout, the relevance of the anchor text construction can not only improve the spiders crawl, but also improve the user experience, reduce the spider jump rate.

Finally: Cleverly set up multiple classification pages. For large information Web sites, there will be many content pages, these content pages in a long time to accumulate, the depth of the home page is very deep, spiders are difficult to crawl such content pages, but the site needs such a content page is crawled, and now many CMS systems and blog systems have page navigation bar, In the case of large capacity, even if there is a page navigation, can not meet the spider's crawl, after more than 10 pages of the article, spiders crawl depth of more than more than 10 times, it is difficult to completely crawl the content, at this time, the webmaster can be the page navigation pages set to multiple classification page, both reduce the spider's crawl depth, Also enhances the user's experience degree.

Website operation want to improve the site's page weight, but the overall weight of the site is limited, then the need for webmaster ingenious design, for not the main page can increase the depth of the page, or use nofollow tags, js jump, iframe frame, reduce the loss of weight increase the site's user experience. The site within the chain construction needs to make a network structure, but also can not be messy, spiders can not be crawled, stationmaster still have to have clear thinking to do inside chain construction.

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