Improve keyword layout on the page to promote a large number of rankings

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The layout of the key words may be a lot of people think is a very simple thing, this is because the majority of it simply boils down to simple keyword density, that is, word frequency. But otherwise, even word frequency in this respect, it depends on where to repeat some words. Here there are two types of Web page to consider, one is the ordinary article page, there is a page is mostly linked to the hub page.

Article page of the key words layout relatively convenient, control the word frequency, foreign have said is, 7% this magic number is the most appropriate. In addition, the title above can appear 1-2 times keyword, meta tag does not matter (because now the contents of meta tags will not affect the ranking). Foreign often say the variant of the keyword, such as me and mine what, Chinese is more also want to pay attention to the distribution after word segmentation. For example, "SEO Technology" bar, "SEO" and "technology" two words apart to put it is also a good way.

Article page above the keyword layout can do less, so the keyword density or need to pay attention to. In addition, the title of the article, in fact, there are many ways to appear on the page many times, but also does not affect the user experience, the specific method can think for themselves. And the second type of Web page hub, the above because of the majority of links, ordinary text accounted for a minority, you can only use that little bit of text. Hub type of Web pages, generally most of the site's home page, column pages and topic pages, these pages often have a lot of small columns. The title of the column can be labeled with the H tag. Another one or two keywords appear on the page title. If the word frequency is too low, you can learn from the Wheat Bag column page under the small section of the introduction, this is not much elaborated.

It should be noted that the hub type of Web pages to enhance the frequency of the purpose is not directly to promote a keyword ranking, but only to enable the search engine to accurately determine the theme of the page, in case the frequency is low to search engine can not determine the theme of the page, it is conceivable that the ranking is not good

Some people may be puzzled, since the effect of improving the word frequency is not very good, then how can you improve the ranking of the hub page? What I often mention is that the so-called keyword density is not negligible, but absolutely not important. The hub type needs to be connected to a good web page and linked to a Web page. That is, there is a precise degree of penetration.

Concrete to the actual example above a simple example is: The column page is connected to the inside page, and then through the bread crumbs navigation, to return to the column page. Seemingly simple, so many people will ignore, but it is a good optimization method. (Leading navigation above the effect is not the same, because the main navigation in the search engine appears to be noise content) a deeper step, can be counted as the article page of the keyword layout, in fact, is in the promotion of the article page of the hub page rankings. Because the article page keyword layout is done, search engine to determine its theme, and then from the link back to the Hub page, the Hub page has been a precise entry. This is very different from the results of an unrelated link to the Hub page.

The article may be a little difficult to understand a lot of people, but I think it has a lot of value, it is worth pondering carefully. Can be combined with Beida's "search engine-principles, technology and systems," a book to strengthen understanding.

This article talks about the layout of keywords, although not blindly focus on keyword density, but still rely on this. In addition, the keyword layout can be perfected in many ways. In fact, in many cases, as long as proficient in HTML and CSS, no need to understand any SEO, can be a single page of the keyword layout to achieve the ultimate, because the search engine is to see the semantics of HTML to determine the value of tags and so on. But often many people do not pay attention to these technologies, so, it is difficult to do SEO well.

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