Improve keyword quality to get more potential customers

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Baidu promotion rankings by the quality of the keyword and the highest bid jointly decided, is not previously said Baidu bidding rankings, and then high price keyword quality still stay in a star Baidu still won't give you face, you can only "look left in the right" look. Baidu promotion rankings are now in the key words in the same bid, the higher the quality, ranking on the front, the keyword quality of the same case, the higher the keyword bid, the ranking will be better, that is to make Baidu to promote the advertising link left keyword quality needs to reach a standard, we will get better rankings, So you need to think about how to improve the quality of the keyword, the first is not to consider the keyword bid but the quality of the keywords, then need to understand the impact of the quality of the keyword factors of the specific?

Preferred Creative Writing

1, the creative content and keyword matching degree, simply say is the keyword into the creative after the fluent;

2, creative writing has a certain unique nature to attract netizens click Desire.

Second, the quality of the site:

1, the quality of the site is not the weight of the entire site or PR, is Baidu to promote links to the site's Landing page and keyword-related degree is the site and the relevance of nested keywords.

2, the website opens the speed, the spatial server stability, this also indirectly affects the promotion the bounce rate to affect the key word historical performance.

3, site user experience, including the site's UE design and so on, the impact of including the site's browsing volume, browsing depth, stay time and other factors. Must be careful not to make the site is very artistic, too complex so that users can not understand, simple also.

Then Baidu to promote account management:

1, the account structure is reasonable: the overall structure of the requirements account is clear, at the same time, each keyword in the unit semantic consistency, the same part of the word (early participle is very important), at the same time using wildcard matching, replacement to the wildcard, to keep the original meaning unchanged, the statement fluent.

2, Account History: Account performance includes the account entry into force, the number of keywords in the account, and so on, which is the most important factor in the impact of quality, click rate = clicks/Show volume, the measure is the Internet users to promote the recognition of creativity.

According to the above method to open a new account or to improve the quality of the existing account key words of the trust will be helpful to you, I took a period of time to take a new account through my week of adjustment and improvement; Under the same budget, I have increased the number of clicks by twice times. Once 15 yuan on the right side of the first word, by improving the quality of the keyword let it reside on the left of the first only 7 yuan can be achieved; we can try to get more traffic by improving the quality of the overall keyword in the account.

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