Improve mobile Internet web site conversion rate: Adjust the font! Simplify the program!

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The high conversion rate of the website represents Gao Ying receipts. At present, online retailer's conversion rate is much between 2%~3%. If the electric business wants to improve the network performance, it can start with optimizing the conversion rate of the website (conversion Rate). There are a lot of ideas to improve the conversion rate of the website. From the Internet platform, there are not only computers to consider, but also mobile phones and tablets. In the growing popularity of mobile phones today, the electricity business should not ignore the mobile phone action online conversion rate can bring benefits. (regarding the increase of the website conversion rate of the computer surfer, please refer to also want to be easy to do electricity business?) think about the website conversion rate, average order value.

Mobile electric operators are already the inevitable trend, but in fact, cell phone conversion rate than tablets or desktop computers much lower. The low rate of conversion is the high rate of abandonment, that is, the proportion of the decision after purchase (abandonment rates). Cloud.iq is a network marketing research firm that specializes in how to promote online sales; it suggests that when consumers use a desktop computer to shop for a 68% waiver rate, a tablet is 72%, and a site that uses a mobile phone to shop is up to 84%. In fact, the mobile screen small, slow speed, the page is not convenient is the hands of the high rate of abandonment of the yuan.

Want to grasp the vast number of mobile phone groups, to enhance the mobile phone's website conversion rate, how should the electrical business solve these problems? e-Commerce Consultant website Econsultancy take you to visit five big businesses to improve mobile internet shopping conversion rate of know-how.

Target's shopping cart

The design of the shopping basket (basket add) is really not easy, you have to consider whether to let visitors directly to the shopping basket, or stay on the product page to see more merchandise. From the point of view of improving the mobile phone conversion rate, we should grasp the dynamic shopping group, it is best to direct to the shopping basket to compare the spectrum.

Figure I, Target shopping cart with eye-catching red Note show checkout

Image source: Target app

The target application is a great example. Just click on one item and go to the shopping cart, with eye-catching red strips showing checkout (Checkout) (figure I), and a creative compliment to the shopper who says your shopping cart is happy with what you just put in a product. Is it encouraging?

Walmart

Walmart's checkout function has a lot to admire, but the great thing is the design of the big CTA (call to Action Gooley) and the visitor bill (figure II). CTA is to cause users to pay attention to and action, so the volume should be large, and to have enough to leave White, so as to avoid the user touch. In addition, the Walmart digital key is large, user-friendly input phone number and zip code, compared with the number of digital keys built on the phone is much better.

Figure II, Walmart has a large number of keys to avoid the wrong touch

Image source: Walmart app

ASOS

Asos's mobile apps are not very good to use, but they do offer a single page checkout process designed for returning customers. You simply enter the user name and password, and then enter the three code security code behind the card to complete the checkout (figure). This design really capture a lot of impulse type Shopper's purse.

Figure III, ASOS checkout process is fairly simplified

Image source: ASOS app

Amazon

Amazon's point is checkout design (figure IV), higher than the Asos pole. Users can easily shop without having to re-enter the password account or card information. You just click ' 1-click ', you can order the goods immediately, enjoy the goods sent to the preset shipping address service.

Needless to say, this design can greatly capture the heart of the dynamic shopper. But the more intimate place is, if you regret pressing the purchase key, you can still cancel the shopping.

Figure IV, Amazon offers a bit of checkout, very convenient

Image source: Amazon app

Lowes

Lowes's action to pay the online has an option, called the store to pick up goods (Figure V). This is good news for mobile shoppers, who are in dire need of the purchase of goods. It's just that it's good news for shoppers who can pick up the goods at the right time. If you have to wait for Lowes to deliver to the mansion, you will probably have to wait two weeks.

Figure V, Lowes on the phone to provide "to store the goods" option

Image source: Lowes

In fact, compared with the use of computer and tablet computer shopping, mobile internet has a lot of congenital deficiencies. However, once you think in terms of consumer use, you can not only reduce the user's abandonment rate, improve the conversion rate, most importantly, you can happily see the rising revenue figures.

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