Improve personal station traffic strategy

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This is a fascinating topic, and it is also the hardest problem to solve. This requires some experience, some people have tried countless times to change, but found that the counter 0 or more, to break through the boundaries you want, need some kind of guidance. Because people always walk in front of you, their success may be accidental, but more is they keep practicing any idea. Even if you fail, some experience will accumulate. And success sometimes comes from those experiences, so, I just want to talk about my experience, and start here ...

Change your site

The design of the homepage needs some technology, and more is the understanding of the whole network, even if you put a lot of energy, but only to get the failure, which is now a lot of very good personal home page is still obscure truth. So we have to work hard to change their site, make it more attractive, and this is the key to improve access, bad site, no one will like. When we start to reinvent our site, please answer the following questions:

1. What is the location of the site?

2. Are those people supposed to be your visitors?

3. What do you want others to get?

4. What would make a visitor come again?

5. What are the sites that will allow visitors to stay?

Please consider the above questions carefully.

We have our own site, because we want to get other people's affirmation or find some kind of opportunity, and others just for hobbies. Whatever your purpose, you will plan your site to a certain type, such as journalism or literature, and choosing a good type is the first step in the site's success.

There are two types: the first, for others, that is, to provide content that most people like, and second, to provide for themselves, that is, to give others the content they like. And the first of these two types is easier to get everyone's favor.

When you locate your site type, consider who your visitors should be. In fact, this problem in the location of the site type, has been answered, if you choose the type of literature, then the love of literature will be your visitors, the reason to know who is your visitors, because in determining the preferences of visitors, you can be more confident to provide the appropriate content.

It has been said that it is easy to get 10,000 people to visit your site, but it will be difficult to get these 10,000 people to visit your site again. So you have to think about what will make visitors come again. Updated every day, or content unique, the following is the author's experience:

1. Gorgeous page

Try to design your page using the latest web technology. Because even if the content is the key to the site, but no good visual enjoyment, will make visitors have a boring feeling, but in the use of new technology, not above the visitors, as far as possible with each person's system compatible;

2. Update at any time

A long time does not update the site, no one will like, so, at any time to change the content of the site, even if only a picture;

3. Valuable content

On the web, getting information is very easy, so if your site can often provide valuable information, will be more attractive to visitors, and if you just copy other people's information, long time, will make visitors feel tired;

4. Web site Fast

As a personal site, in the choice of free space server, to choose the speed, rather than the connection timeout, has not seen the slightest movement of the server;

5. Interactive content

More and more visitors want to have interactive content, they do not want to just look, also want to move, add something to your site, so, add a BBS or chat room, which will improve the flow of the site. Transformation site is to increase the number of site visits the most critical step, there is no good site to present to visitors, and then what is disconsolate.

Two. Visitors from there

The flow of a site consists of two parts, one for fixed visitors and the other for new visitors. Fixed visitors are the site traffic fixed increase in the guarantee, and new visitors are site traffic at any time to increase the guarantee. In general, the source of a fixed visitor is a bookmark, which means that the visitor marks your site for the next visit. And the new visitors will come from all over the network, may be connected to other sites or search engines, in short, consider the visitors from there, can determine their own promotional strategy is successful.

In the past, to know the distribution of their own site is an impossible thing, and with the introduction of free services, so that we can always understand the site visit. At present, the two major flow analysis site NetEase and hot news can provide related services, but because of the different settings, so that two sites in the analysis of the same site, the results are far from the situation. Therefore, when we choose such services in China, it is best to apply for a similar foreign service, so that the result is relatively correct.

The Traffic analysis service allows us to determine how the visitor found the site, and why the other visitors did not find your site. For example, when you log the site to the search engine, through the analysis did not find visitors from there, then you have to determine whether your site is successfully listed in the search engine directory, if you find no site, then you can register again.

Three. Register to search engine

Registering a site with a search engine is something everyone will do, but no one really knows if it works. In the author's experience, even if you register the site to the search engine, you can not improve the site's traffic, the possible opportunity is that when there are 10,000 of searches, search your site and enter the opportunity is only likely to be 1 times, more likely to have no chance, I did not exaggerate. Instead of simply telling the search engine where I am, we need to learn about registration techniques.

There are two types of search engines, one for manual registration, Yahoo for the other, and one for automatic registration, which is the most current type. Manual registration, is relying on people to enter the site's data into the database, the advantage is that the directory will be clear, relatively small content, but the opportunity to be searched will increase. and automatic registration of the site, the content is very rich, but so, search, will not be related to the site also search out. These two sites, for us, can be used, but to know some skills.

Here, I would like to propose that if your site is Chinese, it is best to register to the Chinese search engine. Because this chance to be found can increase a lot, and the Chinese search engine site, the first push Yaoo, you may think Yahoo Chinese is a little unsatisfactory, but because its brand deeply rooted, so many visitors. And it currently contains not rich content, so that when you successfully register the site to Yahoo, the opportunity to be found more than other sites. But one thing we should be aware of is that when registering a site, do not categorize the site into a personal site project, but categorize it into a professional category, such as news or music, because the personal site contains too much content, and other professional projects are relatively small in content. Remember that.

As mentioned above, a search site may contain a lot of content, so that when you search a site, will search out thousands of, and more sites have been buried in the back. How to improve the location of your site has become the key to successful registration, because even if you register to a search site, but is ranked in the back, then, there is no effect, this situation in the automatic registration of the site appears more. To improve the location of the site is worth studying the problem, and the network has also appeared for the site to upgrade the rank of service, of course, there is a price, but we have to remember that the first can only have one.

Four. Use of meta

The purpose of a META tag is to provide information about an HTML document that does not appear on a Web page. There are a lot of web makers who rarely pay attention to this label because it doesn't affect the appearance of the page, even if it's removed. Meta's biggest role is to provide search engine on the site description of the keyword, simply, when the search platform for the robot to search your site, will first check the meta description of the keyword, and then add these keywords to the database. So using a good meta tag will increase your chances of being searched in search engines.

The use of META tags is such:< metaname= "Keywords" content= keyword, keywords, keywords ">

In content, you can list as many hot keywords as you can, even if you don't include them on your Web page. Although this practice feels a bit "deceiving", but it is reassuring that we are just "cheating" the robot, so rest assured to join the hottest keywords, such as Clinton, there is a trick, you can repeat a keyword, so you can improve the ranking of your site, such as:< Metaname= "Keywords" content= "china,china,china,china>

However, I have to remind you that the "new" search engines are not looking at meta tags anymore, maybe they found the deception, so the robot avoids it, just scans your Web page and takes the words that appear most as keywords, or the words at the top of the page as keywords, so that meta loses its role In fact, this is no problem, we have more ways to "deceive" the robot.

Because most of the current search engines scan your entire Web page, so you can put the Hot keyword on the page, so that everyone can see the keyword, of course, including the robot, we have to try to hide the keyword inside the page, how to do, very simple, the keyword and background color to make the same.

There's a better way to make a Web page, put all the keywords you know on this page, and put it in the right place, because this page is just for the robot, and you can use both of these methods to set the keyword. Keep in mind that you have to do a link to connect to your site, and this is the best way to do it because you can provide the most complete, best, hottest keyword in the robot as much as possible, and this page is not seen by anyone.

Five. Exchange of advertisements

The ad Exchange is used by many websites, but even if the ads are used, there is no more visitors, for that reason.

First, let's look at the first kind of ad exchange, that is, between individuals, which is currently the most ad exchange. Many personal sites Exchange logos, and it's easy to set up a connection. But unfortunately, some connections do not play a role, so many personal sites put forward a number of conditions, first, the amount of traffic is quite; second, home exchange. It is clear that this approach is right. To the author's experience, when with a personal site Exchange connection, the other side of my logo put a link to a page, rather than the homepage, very strange, Friendship link that page contains many other Exchange logo, as I expected, not a visitor from there. So, after a few days, I put forward the above two conditions, the effect is indeed good.

Then there is the so-called commercial advertising exchange, there are many places to provide this service, domestic, foreign, the exchange of rules is very simple, on the surface is very fair, I do not have more skills to you, just to remind you, choose a hottest advertising exchange, this is a very simple technique, but no one attention.

Six. Get an award

Some organizations offer us some opportunity to get a certain reward, some order is determined, first, second, and the participants want to be in the first place, this will increase the exposure, and this is very consistent with the site's propaganda strategy, so that more people know you, get a good reward will give you more opportunities, site visits or anything else.

For rewards, the rewards of large organizations, more appealing because they give you more exposure, perhaps in newspapers, magazines, or on television, and we all have to fight for it, even if you don't have the ability to get first, but there's always a chance for you to be there.

And for the network, we tend to participate in the activities related to the network, such as Web production competition, network knowledge competition, although this activity is not a lot, but as long as there is, you have to participate, even if it feels a bit difficult, but as long as done, always a little harvest.

Seven. More experience

There are more experience, but they only need simple practice, can produce effect, try it.

e-mail signature, every day to communicate with other people, such as BBS or email, where we have to use the signature, you can add your own URL address, and the mail program will automatically convert to the link, so the recipient will be easy to connect to your site.

Mailing lists, many mailing lists, and you can join a list of popular mailing lists, then try to post your discussion, and when your discussion is adapted to other people, you can start promoting your personal homepage, and everyone in the mailing list can see your message, including your URL. Remember, don't start by saying where your site is.

Print out your URL, if you can contribute to some traditional media, then you can ask to publish your article at the same time, with your personal homepage of the URL, the traditional media publicity is very broad, in general, the printing media will not easily disappear, others can pick up to see.

Newsgroups are similar to mailing lists, but newsgroups are more space-covered than mailing lists, and you just need to make yourself more appealing, and your URLs will be accessed at the same time.

Use your language to advertise your site wherever you are, always remember to tell your visitors what you can get. For example, your site is software download, then tell others, come to me this has the latest software downloads, so when someone visits your site, it is really like you say, and do not say a set, do a set, even if you can let others come once, online reputation is also very important, with the site characteristics of the language, rather than exaggerated.

End

For increasing the amount of access to your site, the most effective way is to do the site at the same time, do not miss every promotional opportunity, always remember, even dripping can be filled with bottles, and when we are easy to see certain experience, to practice it and convert into their own experience, if blindly believe, blunt copy, May not bring you the desired results, OK, today is here.

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