Improve the customer repurchase rate of the micro-shop

Micro-shop because it is based on social closed-loop application, in the promotion may not be very dominant, "small and beautiful" mode of repurchase rate is the most important in the micro-store marketing. The promotion of micro-credit store customers can start from the following points:

One, the pond, the diving

Many of these two words have been heard more than once, but few have understood the actual meaning. The so-called "pond" refers to your user database, the so-called "dive", is to collect your potential users all to your pond.

Why would you do that? What's the benefit of doing that?

Because we can foster trust, increase communication, to facilitate the following meeting to talk about the party. Most importantly, you can often in your "pond", the distribution of your ads, precision users are all in your three acres of land, to be precise and accurate, to effect effective. This is more than the micro-letter circle of hard hair advertising strong too much, because one is the initiative to get your ads, one is passive strong plug ads. Of course, the frequency of advertising should be enough, otherwise it is not easy to cultivate the trust and stickiness, you will be squandered the light.

Second, do a good job products and services, temporarily defective no problem, attitude and service must be in place

From the customer into the micro-letter store to the subsequent receipt of the evaluation and so on, to let customers feel in your micro-shop to buy products, very comfortable, defective products, services to make up; Many customers are dissatisfied because they have been despised snub. Frankly speaking, is to the micro-letter shop owner's attitude dissatisfaction, feel the "God" right, not be protected.

Also a word, to let customers in our here do not have grievances, do not have to spend money to find the feeling of sin, this is the basic. Complete this basic, again let the customer feel comfortable, happy.

Third, to improve customer demand for products and services

Attitude determines the customer to you, and products and services is the user to choose your fundamental. If your products and services are not in place, even if the attitude is more reliable, customers will abandon you. Here are two recommendations for concrete implementation of the improvements.

1, personal micro-shop owners can often chat with customers, Enterprise's micro-shop needs a sound system, daily summary of customer complaints, complaints and clear suggestions.

2, the enemy: If you are selling mobile power, then you will move the popularity of mobile power rankings and sales TOP3 all collected, look at other people's pages or customer service, to understand their focus on the display and optimization of what is based on competitors to reference optimization.

Four, let the customer pay, pay more the more difficult to give up

How to make customers pay? One is to let the micro-shop customers pay action, the second is to let the micro-shop customers pay money.

The usual practice is to start a small product sale after the first dive is completed. Here is a note, is that you sell the product unit price must be lower than the actual price, this look at the personal capital situation, but the requirement is to be sure to see the purchase of this is accounted for the cheap.

At the beginning of small sales, the unit price do not exceed 50 pieces, do a few times, customers taste the sweetness of your trust on the rub on the up. At this point, you can sell your product outright.

PS: The final sale of the product actual customer unit price higher, the transaction effect is better. All trust is accumulated in every bit, let a complete stranger to your product brand death loyalty is impossible, only a little bit accumulation, accumulated after completion, do not squander this trust, take the wrong products to sell at high prices are smashed their feet, unless you want to one-time, or do not do.

V. Organizing parties: increasing authenticity and increasing trust

Many brands of many organizations are engaged in offline activities, the network is very virtual after all, but if the actual meeting is not the same. You have seen the real me, I have seen the real you, people in the online communication will be more willing to pay. And the joy and excitement of the offline parties can also be fermented online. You will find that the group that has not done the offline gathering, and the group that has done the offline gathering, the activity degree and the group friend viscosity are simply not the same.

Six, with related products and services to extend customer demand, to create a one-stop shopping Foundation

No matter who, buy things are hope fast and convenient, not to mention is the Internet, in different stores to buy, but also to pay multiple courier fees. Therefore, we can be the main product-related products and services are extended to allow micro-letter shop customers to buy more easily convenient, to your dependence is not deeper?

Or for example, you are selling mobile power, then you can try to go with some mobile phone plate back bracket, data cable, foil, etc.? Save your customers ' time and energy, and your value is magnified.