Absrtact: Has certain operation experience stationmaster may have a common feeling, is own website with other peer competitor's website whether is from the website the color, the website layout and the structure are all similar, although this kind of situation to stationmaster
Have a certain operating experience webmaster may have a common feeling, is their own site and other peer competitors of the site, whether from the site's color, site layout and structure are the same, although this situation on the webmaster have little impact, but to browse our website users is a pain. Look at the same color, the same layout of the site every day, who still have the mind to continue to watch?
believe that every webmaster want their own site to stand out from the competition, if you really want to do so, then you should start from the design of the site to consider, through the following author said suggestions to improve the design of the website, I believe you can be a standout.
First: The use of unique website tone, highlighting the characteristics of the site
Before writing this article, the author also engaged in two years of Web site construction work, found that most of the webmaster requirements of the author use Light blue as the main color of the site, accounting for almost 80% of the proportion. But often I found that these blindly follow, choose to use the pale blue site is very not ideal, and even if there is traffic, conversion rate is still very low, the reason is that they repeat the hue of the user produced a great program. Indeed, the light blue is a more elegant, suitable for the general web site tones, but the use of a number of other unique colors to build the station, it is not a bad thing, like our Sina website, the use of yellow for the main colors of the site, and other news types of websites produced a differentiation:
This is why Sina can become the first major news portal in China, one of the important details, so, want your website to stand out from the crowd, the first is to replace your old old-fashioned pale blue hue, the specific color or by your site type to decide, the author here is not explained in detail.
Second: Streamline the site layout, so that users can easily browse
Now many webmasters are seeking the external image of the site, that the more gorgeous the site will attract users. But the real situation is often not so, according to a survey, in fact, 70% to 75% of users believe that the site layout simpler the better, too fancy will make people dazzling. Therefore, the pursuit of Web site gorgeous often is not worth the candle. There are many webmaster for the site to profit, desperate to put more ads on the site, resulting in users can not tell those are ads, those are the content of the site. The above layout is most of the Internet site selected, such a repeat layout not only lead to the user aesthetic fatigue, but also make the site eclipsed.
So what exactly is a good site layout? I suggest that webmaster should be streamlined site layout, so that users can easily browse. In other words, to do away with the advertising bit to remove the advertising bit, the removal of flash will be removed Flash, as long as these factors hinder the user browsing, it should be learned to give up. Only by giving up these elements can you effectively reduce user browsing pressure and make your site a better match than your competitor's website.
Third, the division of important priorities, reasonable adjustment of the site structure
Now a lot of webmaster construction sites are applied online already existing site template, so do need to save time and effort, but the same Web site structure will make the site eclipse, can not stand out from the crowd, also can not get the user's favorite. In view of this situation, it is imperative to adjust the structure of the website. So how to adjust the structure of the site is reasonable?
(1) First of all to clear their own key columns, the so-called key column is your daily focus on updating the content of that column, these key columns should be placed in the center of the site, and then use CSS to highlight the features of the column, so that users can focus on this key column.
(2) For those secondary columns, it should be placed on either side or bottom of the site, preferably around the key columns, forming as Starium shape, this will make users feel refreshing, will be willing to visit your website.
Web design is a piece of work can not be overlooked, do not think that casually set a template to build a station can be profitable, but also to consider a variety of design factors, and constantly to improve these factors, to make users a refreshing feeling, naturally your site will be able to stand out from the crowd.