Improve the marketing value of search engine by grasping flow rate and conversion ratio

Source: Internet
Author: User

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What should you do if you want to be able to benefit from the development of Internet marketing? It's not a website that can solve the problem so easily. Website construction just solves the existence layer, the whole marketing process can be understood to divide into you in the breakthrough existence layer, the performance layer, the concern layer, the transformation layer. Break down four separate levels and you can sell what you want to sell. Well, back to the original question: What do you need? Flow or conversion? Through the above analysis seems to be required, both flow and conversion rate.

One of the best sources for traffic is the search engine. Do search engine optimizer feel the appetite for the search engine as you are looking for a moving bull's-eye (you can't aim at it at all). Search engine focus on keywords, and then search engine optimization to cater to the taste of the search engine to create a large number of keywords to stack; Search engines began to monitor the external chain, giving a higher weight than the keyword to measure. Then there is a large number of external links from the link factory. A series of games between search engine optimizer and search engine to show that the search engine must protect users, that is, let users search for users to understand the page, rather than the search engine optimizer want visitors to see the page. Otherwise, whether it is Baidu, Google, Bing, Yahoo, in the end no one will use their search services.

A lot of original articles are called Search engines like (although the official statement, but I do not have a clear sense of this). Leave this aside, then how to create high-quality original content? You can write in your break time, or you can hire a writer to do it. I read an article not long ago, analysis of the cost of search engine optimization has become more and more high, it is true, as a regular company, if hired a professional writer, the monthly cost of at least 3,000, and search engine optimization needs to do a lot of things, alone in this to create such a high input, Whether the final ROI will be ideal is an issue that deserves serious consideration by all businesses. Not only that, but in this process, you have to make sure that the writers are able to write content that matches the product, that they have to be relevant, are well written, that the grammar is popular with the search engine, that the article is loved by the viewer, and that the writing is not lost on the company face. Talking to peers about this topic, in the former service of a company, they put some irrelevant information just together, causing a lot of embarrassing jokes, love search engine more than users, such ideas and practices are very unwise. Well, you've solved all the problems mentioned above, but you've spent a lot of time recruiting, training and managing.

Good content should have the following elements. First, the article is good writing, to the user is reasonable, no matter what products you sell, so that users interested in your content. The second is the management of links, cherish the chain such as gold era has passed, providing reliable links to the original text more can increase the authority of the article. Third, the user has the mobility of consumers to buy products. Doing so can help you improve the marketing value of your search engine. This article from the Kunming website Construction www.ynynyn.com stationmaster, the first time publishes in A5 website, reprint please keep the author link, thanks.

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