Improve the operation of the website through the success philosophy of app

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The advent of the mobile internet era is inseparable from the maturity and popularization of smartphones, according to an information provided by Kai-Fu Lee, more and more users began to choose the mobile phone as the first platform for the internet, which prompted many Internet content and service providers to step up the seizure of mobile phone client market, have launched their own mobile app application to seize the opportunity. In addition to the competitors who have moved from the traditional internet industry to mobile internet, mobile app providers include a number of Up-and-comer, creating and providing specialized app services from scratch, based on life, work and entertainment, creating game myths like Angry Birds, Also created a striking such as micro-letter communication artifacts, but also created a reading app, beauty map app, bookkeeping app and other functional positioning unique and clear successful applications.

As a webmaster, in the operation of the site at the same time I am also crazy to try a variety of apps, from the Life class to the entertainment and leisure class, as long as a good application I will be the first time to experience and use, which witnessed a lot of divine application from the birth to the popular success of the process, which gave me Think about it, we webmaster in the operation of the site, is not the same as in the production and supply belong to our other form of the app? Learn from the successful experience of the app, from their philosophy of success, we can take "the stone of his mountain" to reflect on and enhance our current operation of the website, thus more to the user's appetite , get the user's favor and then get success.

First, from the app location to see the importance of grassroots site positioning

The author in the use and study of those who have been successful in the world after the app, the first feeling is that their positioning of the clear and targeted. Game app Needless to say its characteristics are very strong, the life of the app its role is very clear, is to help users in which areas to obtain convenient services and help, which they can be based on and promotion of the first conditions. The grassroots webmaster in the construction and operation of the site, the most easy to go into the misunderstanding is our "high, big, full" pursuit, by the success of the large portal impact, so that the webmaster particularly in the first station when the easiest to build a comprehensive, large-scale site, but this often is beyond our personal ability, Energy is too busy to take into account all aspects of the large web site, the result is that the quality of the site is not high, the user loss is high, this should be rid of the wrong idea of greed, but the limited energy focus on some aspects, positioning clear to do a field.

Second, from the app interface to look at the grassroots Web site template design

Every successful app application has the same characteristics, in the interface design is very outstanding, and for different categories of application positioning, there will be for different users of the user interface design, such as game image and interface design lovely and exquisite, living class application interface design concise, clear, easy to use, This reflects the concept of successful app-specific interface design. Applied to our website operations, as the saying goes, "workers", spend some time and mind for the site to create more distinctive templates, combined with the target user group's preferences "tailored" their unique style template, more able to visit the site's first time to attract their eyes, remind visitors to further understand the impulse of the site , which is the prerequisite and basis for the subsequent conversion of new visitors into loyal users.

Third, from the app win philosophy to see how grassroots webmaster outburst encirclement

App market competition can be said to be no less than the competition between the site, the application of updates faster than the change in the speed of the site, which also requires the app's authors and operations team must be in the fierce fierce to find the breakthrough point, fast to stand on the heel. They win the philosophy is to do enough preparation, in advance, do market research, the user's psychological analysis, carefully crafted application details, so that the application can be launched when the user's heart can quickly capture. This tells us that in the website operation, it is best to be able to do homework before the site is put into operation, through the investigation and analysis of the target user's psychology and needs, prepare rich and high-quality content, and after the operation to maintain the quality of content updates, such a development strategy can be more hit the user's needs, The realization of the same kind of site in the fore.

Four, from the app's promotion strategy to see how the website propaganda dissemination

An app from birth to popularization, high-quality design and function is the core elements, but the promotion of the rapid occupation of the market to win the opportunity is equally important. An excellent app application, the common means of publicity is to let the market and user testing, through the installation volume of this most intuitive data to attract the attention of users, and through the user's Word-of-mouth propaganda to achieve diffusion, it does not need mail marketing this routine, viral marketing, the emphasis is on quality to obtain the user's approval after the Word-of-mouth spread, This communication is also the most persuasive and effective way of publicity. For Web sites, in the publicity and promotion and app relatively simple communication channels, but we do a regular advertising, mail, SEO and other means of transmission, but also can actively learn from the successful application of app promotion, give word of mouth more attention to the way, rely on a clear site positioning, The high quality website content obtains the user's approval, in the successful training loyal user at the same time, lets them be willing to actively and positively recommend the website to the friend, relies on the loyal user to bring more latent loyal user.

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