The purpose of website promotion, can be attributed to three categories: First, sales of products; Second, establish a brand; Third, industry information. The majority of promotion purposes belong to the first category. The popularity of e-commerce, leading to the rise of o2o model. Indeed, can effectively improve sales performance. But how to improve the promotion effect, to achieve profitable words. This point, you need to learn from the marketing: user experience.
Even the best product, no one knows, there is no sales. Today's marketing, such as the old saying is not afraid of the deep alley with a difference. Now the product needs publicity, so that people are passive understanding. For example, the promotion of Melatonin is an overwhelming advertisement that allows people to passively accept it. In turn, effectively open the sales road. The recent millet phone, is still explosive. Its marketing is also widely imitated by other products. Millet marketing, in fact, is simplistic; low-price purchase, quality assurance. Seems to be a simple big promotion, to seize the needs of people point. In turn, will gradually reflect its unique marketing value.
The promoters, you need to learn from this approach to take a three-step strategy, allowing users to take the initiative to focus on products.
The first step: to promote the quality of information. This point, is the most points, and is the effect of factors. How to promote product information to unique semantics, allowing users to spend it. What we need above all is a brightly colored title, such as five million in a certain person's five-dollar skill. I believe such a statement should attract a lot of people. Common thinking, what kind of skills did it use when buying lottery tickets? This is to seize the user's needs point, strong specificity;
The second step: to promote the way in advance. Whether it's a big event or something else. Will be pre-publicity, let people know that there is this matter. See if there is demand for their own, and then will make a choice. The promotion of information in advance is particularly important. Need to be reminded, do not be too long. That will erase the patience of people;
The third step: to promote the accuracy of information. Promote the dissemination of information random style, low-functioning, and a waste of time. Therefore, we need to do a preliminary survey to know the crowd of people their products, mainly gathered in what place. Or, it's the kind of information that's interested. These are the reasons for raising the rate of product concern.
Analysis from time to time, from time to time to promote the effectiveness of promotion. This is particularly important for web promotion. At the same time, it is also effective to clarify the need to pay attention to the promotion of sexual!