Improve the ranking by focusing on 6 aspects of website detail optimization

Website optimization can be from the narrow sense and the broad sense of two aspects to explain, the narrow sense of the site optimization, that is, search engine optimization, that is, so that the Web site design for search engines, to meet the index of search engine rankings, so that in search engine retrieval to get the top, enhance http://www.aliyun.com/ Zixun/aggregation/8485.html "> Search engine Marketing effect. The broad sense of Web site optimization considerations are not only the search engine, but also fully meet the needs of users, clear site navigation, perfect online help and so on, on the basis of making the site function and information to play the effect. That is, based on the corporate web site, and network service providers (such as search engines, etc.), partners, customers, suppliers, distributors and other network marketing environment in all aspects of the establishment of a good relationship. This is the Network Marketing teaching website to optimize the understanding of the website.

On the meaning of website optimization, here is a post published by the author in November 2004 online Marketing new observation website, which quotes some relevant content in the 2nd edition of "Network Marketing Basics and practice". Web Marketing Teaching site that the view of this article is the most comprehensive description of the meaning of website optimization.

In the first part and the second part of the Search Engine Optimization series, this paper introduces the one-sided pursuit of Google PageRank in search engine optimization, and does not fully understand the relationship between website construction and website promotion, so that many enterprises do not do well the optimization design work of enterprise website during the planning and construction stage. And in the search engine promotion only have to face this embarrassing problem, because of these simple mistakes and the impact of the site to promote the timing and effect. This article will introduce what I understand the meaning of Web site optimization design, in the "Network Marketing Foundation and Practice," the 2nd edition I also put forward this view.

Last time I sent an article to the customer site to do SEO, some friends said I did not write a specific method of operation, indeed a bit wrong. Here to talk about the site's page optimization skills. There are a number of important factors affecting the performance of Web sites in search engine results! We are here today to talk about page optimization of the site, page optimization includes the following factors: title title, URL, meta description Meta description, code structure, alt attribute image, site content.

I. Page title (title)

Title is a very important factor in Web page optimization. The caption appears above the browser and is also titled on the top of the search engine results. The title is the best place to put keywords, the title of the writing to be concise, clear, and the title of each page should not be identical. For example, my client's homepage title is this: "Professional purification engineering, central air-conditioning engineering and electromechanical installation engineering services-Dongguan Purification Engineering Co., Ltd.", please note that the title will generally contain the combination of the main keywords. In this way, when others search purification engineering, Dongguan purification engineering, purification engineering companies such as these related keywords can see your site, because I mainly optimize the key word is purification engineering, so other central air-conditioning engineering and electromechanical installation works these now ranked

Ii. URL

Now the site is generally used to build a CMS system, the previous CMS system generated URLs are generally dynamic, so not only for the search engine unfriendly, but also increase the load of the server. Now most of the CMS system has been provided to generate static HTML functionality, it can be said that the resulting web pages for search engines are relatively good. However, we should make the generated web address short and can contain keywords, so that for search engines, the rankings will be higher, such as http://www.shallen.org.cn/seo/211.html, such as the web address is short, and with the description of the keyword, And for the user experience is also good, others see it is about SEO articles. Now very advocated directory name Pinyin for search engines is also very friendly.