Improve user Experience website construction content is king

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It is appropriate to use a mass to describe the information on the Internet. In the pursuit of maximum access to maximize the process, so that their own web site from a large number of information to stand out, improve the user experience, do a good job site content construction and website promotion are in critical position.

Undeniably, website construction must have a strong research and development team, a reliable product planning team, a patient and enthusiastic customer service team, in addition, the impact of Web site development There are two very important factors, that is the site content construction and website promotion team. Today we mainly talk about the construction of the content.

⑴ website Editorial Team building

In the general website construction process, the website content construction All is completes by the editorial team. Every editorial person is an information gatekeeper, direct control of the Web site information screening and optimization, the gatekeeper plays a decision to continue or discontinue the role of information transmission, for the new media as the internet media, has a high-quality objective and impartial editorial team for the content of the construction is very important.

New ways of disseminating information, such as forums and blogs, although the traditional gatekeeper in the overnight status seems to have been marginalized, the gatekeeper theory also seems to have stood on the heel, but in the author's opinion, the right to divide, the public opinion-oriented weakening and news discourse right is the traditional gatekeeper to enhance their own to meet the challenges of the opportunity, Virtually requires editors from a large amount of complex information to filter out the information suitable for their own site to spend a shorter time, the quality of information to be higher, social responsibility to be stronger.

Also, editors should keep in mind that the audience is not only a participant, but also a dominant one, as Schramm, a communications scholar, says: "The audience is involved in the spread as if in the cafeteria, the media in this communication environment is only the role of the audience services, to provide as much as possible to satisfy the audience food (information)." As for the audience what to eat, how much to eat, or not to eat, all lies in the audience's own wishes and preferences, the media is powerless. Visible, editors not only want to cook a delicious meal, also need to pay attention to the needs of the audience, but here, need to remind editors one point is that the content of the site can not cater to a few people to deviate from the original theme of the site content, the site content should not flow in the kitsch, not to deviate from the social moral routes, otherwise, Website construction will not be smooth sailing.

⑵ content is king

Remember when learning communication, the book has a word on my influence is very profound, the site's survival is the content quality of the site, the more information flooded the era, the content of the King the more straight path.

After a press release, will be reproduced immediately to other sites on the phenomenon has been common, some people say that this is the Internet era of information sharing spirit, it is good to say, but in the author's opinion, a large number of reprinted information or information on the simple false original, are far less than original to the force. and search engine also performance more favor original, original content is also keep the audience, improve the audience viscosity and loyalty of a weight. Therefore, do not let your site content streaming in the same quality, a large number of reprinted content will only lead to reduced weight, search engine friendliness, audience diversion. Some people say, Non-stop reprint, in fact, the site led to an abyss, although not doomed, but also better where to go. This sentence is reasonable, every site must ensure their original strength and quality, an original article, the speed of transmission will be more than false original or directly reproduced articles faster.

Writing here, I suddenly thought of others in the evaluation of our website when the words: your website content construction is very good, but your popularity is not enough. We do not know their own web site, but, visibility is not an overnight thing, is in the process of content management slowly accumulated. Do not accumulate bujikuibu, not even thousands of miles, do not accumulate small flow, no to become Jianghai. To do the website, we need to endure patience and tolerance, only in this way, we will continue to be summed up in this road further and further away. In the end, please allow me to use a poem to end today's sharing: road long its repair far XI, hallowed will be up and down and searching.

This article by the World Factory Food Network (http://shipin.gongchang.com/) Small compilation write, welcome everyone to exchange ideas, reprint please indicate the source, thank you for your cooperation.