Improve website benefits need to solve 17 problems Tim Action Call element

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Beijing Time April 19 News, according to foreign media reports, your site is your "façade." If you have a physical storefront, you'll certainly be thinking about how to put it in the window. You should also spend the same amount of attention on the virtual storefront. Websites need to attract customers and let them be repeat customers.

Open your website and pretend to be a new potential customer and ask yourself the following questions. It's best to find someone who has never seen your site before and ask them to answer these questions:

1. Where does your gaze first look?

The attention of a site visitor usually lasts only a few seconds. This means that your site has to "hook" them up within a few seconds of the time. Make sure that the first thing they see/notice is interesting enough to win more time for you.

2. Can you find out what this site is doing right away?

You must communicate your message within a limited time. If there are too many distractions on the site, visitors may not know what you are selling.

3. Is important information on the front page?

Most visitors want to know the details without too much effort. If they need to drag down the scroll bar to find the point, they will probably leave your site early. Make sure you clearly express your unique sales proposition (uniquely Selling proposition). A unique sales proposition refers to a piece of information, in the form of a sentence or a few words, explaining why people should buy something from you. Please highlight this information on your website. (Note: adjective The fold, "front page" or "one screen" is part of the Web page, you can see it first in the browser window when the page is loaded, and you don't need to drag the scroll bar down.) )

4. Can you easily find out what the benefits of this product/service are?

Visitors want to learn as much as possible about the benefits of your product or service. The functionality of the site is important, but the most important thing a visitor can take away is a feeling-they feel that the product or service will have an impact on their lives and make their lives better.

5. Is there a clear action call element on the website?

If customers like your products and services, it is important that they act quickly. There should be a prominent, clear action call element on the site. It can be "buy now", either "take a free trial" or "see more". Make sure that you don't use too much action to summon elements to overwhelm customers. Choose one or two of the most important, and put them where they are easy to see.

6. Are the colors and images beautiful?

If your site looks dense and is not pleasing to the eye, you will lose visitors. Spend a little time coordinating colors with high-quality images that will give you the message you want to convey.

7. Is the font easy to read?

Make sure your fonts are easy to read and not distracting. Don't be too fancy; stick to a simple, sans-serif, contrasting font of color and background.

8. Is there a large section of text on the page?

Visitors may skip large paragraphs of text. Try breaking them down into small passages that can quickly convey messages.

9. Can the menu items tell you exactly where they will take you?

The design and usability of a Web site is something that needs serious consideration, but is often overlooked. Think about what information you want to find if you visit the site, and then arrange your menu accordingly. The "About Us" and "Contact Us" pages are essential.

10. Is there an easy way to contact the company?

Not surprisingly, your site may attract interested potential customers who want to know more or simply want to ask a few questions. Make sure to provide them with a simple way to contact you. Potential customers also want to know if they can find you when they need it in the future, like a warranty or customer support.

11. Can you find out more about the company's employers or employees?

Visitors often want to know that they are dealing with real people. Providing the "About Us" page is a good way to show the world why you are the best choice for dealing with this matter. There is also a need for photos on the page-everyone likes to associate business with faces.

12. Do you feel human?

Visitors who feel human touch are more likely to visit your site repeatedly and become your customer. Please tell the interviewer why you chose to be right about you. You can make your visitors feel human by showing sincerity, using a conversational style of writing, and listing other customers ' authentic testimonials.

13. Is the copy a corporate or a conversational type?

A sounding corporate style is a good fit for a big company. But a small business should not pretend to be a large, formal, and public distance entity. How much affinity you have to your customers is a big reason why they will eventually choose you--please start writing in an appealing, conversational style right away.

14. Is there a Web form on the front page of the website?

Web Forms are the only way to get a site visitor's sales leads. Please put it on the front page in a conspicuous place. The more beautifully it looks, the more people fill it out.

15. Is the product or service attractive enough for you to leave your email address?

Your Web form should also contain an incentive element to raise your audience's interest and persuade them to leave their message to you. Make sure this return is attractive – it can be a useful tip, a highly operational proposition, or a special offer that can be used immediately.

16. Is there multimedia on the website?

Multimedia is a great way to add features and sprouting points to your site. You can use videos, podcasts, tutorials, and other multimedia to present your message to visitors in a very appealing way.

17. Is there a social media link?

Social media allows you to communicate with potential customers and to communicate with each other. Put on your blog links, Facebook, Twitter and other social media accounts to make it easy for people to find you on social media. Like this, visitors can choose to pay attention to you in some way, even if they don't fill out your Web form.

After you've identified the areas where the site needs to be improved, you make a plan and start implementing it. Improvements do not have to be all in place at once, and can be done in batches, and gradually you will have a site that makes you proud to continue to bring sales revenue.