In 2014, the growth rate of China's mobile Internet users was lower than that of the PC users

Analysys think tank released the latest "China Mobile Internet data inventory and 2015 forecast report" data show that in 2014, although the scale of China's mobile Internet users to slow down, but the number of users reached 730 million, an increase of 11.8 compared with 2013 %, Continue to exceed the trend of PC-side users.

The domestic mobile Internet market ushered in the peak growth rate, the growth rate reached 183.8%, a total of 1.3438 trillion yuan. Under the gradual development of user habits of mobile behavior, the overall performance of the mobile Internet market in 2014 was outstanding. Mobile marketing, mobile shopping, mobile games, and traffic charge all achieved significant growth in these segments. Among them, mobile shopping accounted for 64.1% of the market growth as the main driving force. It is predicted that in 2015, the proportion of mobile shopping will continue to increase to 68.3%, while the proportion of traffic will continue to decline. The overall size of the mobile Internet market will exceed 2.3 trillion yuan, and users will continue to grow to 790 million.

Specifically, with the accelerated pace of construction of mobile communications facilities, devaluation of the traffic trend. Although the number of mobile 4G subscribers has increased substantially and the revenue of mobile operators has been boosted further, the traffic tariffs continue to drop. Operators frequently compete with subscribers for "sending traffic". The price war will gradually deepen the depreciation effect of traffic.