In 580 million years of quack-depth Alliance light will change the industry pattern?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I before the exclusive black Horse out of the online show mode of profiteering, with the death of the six rooms as an example, since the 2012 years of total transformation into this model, the monthly income of tens of millions of yuan, the industry leader 9158,2012 annual income even reached nearly 1 billion yuan.

Profiteering attracted a large number of small and medium video sites to join the competition for the industry, (see I black Horse before the report "Small and medium video sites are learning 9158"), and the industry's leading enterprises, in addition to 9158 continue to stuffy hair, ranked industry second, before little known quack company, Also on April 17 to jump out with the light media together to make a grand conference.

Quack Performing Arts Hall (screenshot)

This 2012 revenue of up to 580 million yuan, registered users 75 million, while online number of 1 million, and last year to get the light media 75 million yuan investment in the online show company's mystery unveiled.

Quack video was founded in 2005, when the company name is called Beijing eight-degree Interconnection Technology Co., Ltd., renamed in July 2008 Jinhua Changfeng Information Technology Co., Ltd. The company's two founders were chairman Zhang Hongtao, general manager Dong Guanjie.

Zhang Hongtao, born in 1978, Henan People, July 1999 graduated from Henan Agricultural University sericulture Major (college), but has a national computer level four certificate, Senior Programmer qualification Certificate. From March 2000 to December 2002, he worked as a project manager in China Software and Services Corporation Development Department, leading the project team to complete the development project of Huawei Company.

Dong Guanjie, born in 1979, Shandong Linyi People, July 2002 graduated from Beijing Aerospace Science and Technology University of mechanical automation major, after graduation, Dong also devoted to the use of six months to continue to prepare for graduate students.

At the beginning of 2003, Zhang Hongtao and Dong Guanjie began to intersect.

Almost all of them in the March 2003 before and after joining the Unified communications company founded in September 2002 UC (not now do mobile phone browser UC gifted company), Dong as a product manager role, mainly operational, Zhang is mainly responsible for technology. UC has been one of the main real-time communication tools, the peak of its user capacity of up to 300,000, Tencent QQ users, but not 1 million. 2004, Sina bought it with 35 million dollars, integrated into Sina UC. (I black Horse: Do you remember the time when Sina UC robbed wheat?)

They subsequently joined Sina UC, Zhang as technical director, responsible for the UC multimedia and server departments, the one-hand set up the UC's multimedia business. Dong became the director of operation of Sina UC Department, mainly responsible for the whole operation of multimedia network.

Obviously, both are the founder of the Technology and operation model of the Sina UC system. According to Dong Guanjie at the April 17 press conference site, said:

My pioneering partner, Quack chairman Zhang Hongtao, can be no exaggeration to say, today he is still the Internet multimedia technology, the first person. When Tencent (also) needed to pay to buy Swedish voice technology in 2004, he had led the team to develop multimedia widescreen voice technology and maintained the industry's lead. In this year, we held the first Internet singers competition, unearthed like "incense", "East to East" a large number of network singers, they have in a very short time to get a lot of media and netizens attention, and quickly through the Internet into the traditional entertainment circle, and then like Yang Xen just, Xu song such a well-known singer, Into the public eye through the Internet.

2005, Wang Wei, boss of UC, a unified communications company, through a variety of ways to meet the conditions of Sina set up on the gambling condition, want to ask them to leave together, but Dong, Zhang feel that they did not in the UC project gain share (only got thousands of shares Sina option), do not want to go with the original boss. Instead of two people, together, 100,000 Yuan, in November 2005 to do the online music interactive platform-quack.

July 2006, Quack officially on-line, because the product interaction effect is good, the user quickly jumped up to 20,000 people at the same time online, then quack only 3 full-time employees, and no money plus server, and no network can quickly melt to the money, all of a sudden quack to death, by the end of 2006 quack will not go down, Only one server is left to support 2000 simultaneous online users. Zhang two people had to run to Zhidong Click Technology to work, take more than 10,000 yuan a month ago, spare time maintenance has been followed UC 2000 users.

2006 years later, the domestic peer-to-peer technology gradually mature, slides dong Two people working while groping this technology in quack application. In the 2008, they felt that using peer-to-peer technology, even without adding servers, could carry 20,000 people online at the same time. May 31, 2008, they launched a new version of Quack, by selling virtual goods, the first month to earn 120,000 yuan, the second month to earn 330,000 yuan.

You know, they launched from 2006 Quack first version has been trying to earn money to feed themselves, the main means is "sell number, quack registered bright number we sell, VIP Room (number), also can sell, each number 100-200 yuan, that two years time, a total of 20,000 dollars." ”

The new version of the first month's income brought all their previous inputs back, and the second month's income continued to skyrocket, stimulating them. Excited they ended up working again in July 2008, registered a new company, and gained a 3 million dollar investment from IDG investor Xing Xiangdong, which accounted for 20% of the shares. They are ready to show their fists.

Quack target user group--two or three-line city of rich and busy adults

Dong Guanjie, one of the founders of Quack company, said in an interview with the I Black Horse:

"Our target users, in the end why come up voice video chat, why they are very high viscosity, and then willing to spend money." In fact, the Chinese are lonely in their bones. There are many Chinese people everywhere, but it is very important to guard against each other. Unlike foreign countries, the adults are sparse, but often have a party, we get together. In foreign countries this model is very difficult to set up, because we do not lack the opportunity to exchange. But in the country, although a lot of people, but very closed, everyone against each other, even living in the opposite of the building, do not know who he is, but we have to talk about the needs, how to do? The Chinese people are very delicate in psychology. I've always called our community a virtual reality community. I chat with you, through your webcam to see your home background, through your conversation, probably know you are a level of people, and I am not close, I would like to talk to you. Everyone is safe, very close, and there is a certain distance, this is the Chinese favorite one (communication method).

In fact, we play in the crowd, need to express themselves, and others are different, there is he needs to have a more special, can reflect my good for you, or you to me, reflect the value of our communication. In fact, value-added services are satisfied, I send you a flower, you also very clear, I actually send you is really gold silver, that I will be very moved, I sing a song, my good friend, pay to buy flowers to send me, that I will recharge, give him. ”

Dong Guanjie This is the source of the user-basically the two or three-line city of adult users, married, and even have children, they have a little money, a little leisure, their own economy is independent control, they need to have a half acquaintance community to communicate. Quack just satisfies this demand.

Online show is a strong operating product, Quack is no exception. Its operating model is similar to 9158 (9158 mode), but Quack also added a "broker" role to balance, the owner does not directly control the singer, to avoid some short-sighted behavior.

Why does the light media cast quack, the light media chairman Changtian in the conference scene said:

"Quack the original business model some people know, especially today there are a lot of people in the Internet industry, I originally cast quack, I asked Dong Guanjie, your idea is what, to make this thing what kind of things." ' We don't want to be ' Internet nightclubs ' and we want to be a platform and community for public entertainment, ' he said. This idea with the light of the process of continuous improvement, today finally launched a ' national show Star Dream Road ' plan, I am very understanding and support, light will provide a lot of resources. ”

A little summary of the King's speech at the scene, you will find that the light cast quack very realistic:

1, hope to use than the "good voice of China" This talent show more efficient way from quack to dig more can "overnight fame" Nova. These new stars can quickly magnify the entertainment value of new stars through the light of television programs, TV dramas and movie channels.

"Light is ranked first in television production, film, and last year we went to the top two and this year more than 2 billion of the box office revenue." We and Huayi brothers two occupy Chinese film 45% of the market share, this year will add up to more than 50%, but also we are professional brokerage company, our host agent is particularly good. ”

2, through the quack platform, to help the stars on the existing platform to find a better profit model than advertising, business performance-fan pay mode, before the fans watch TV by texting to support their favorite stars, now can be used to express their love for the "Idol" directly through the consumption of virtual goods.

Why does quack accept light investment and deep cooperation:

1, desalination "Network nightclub" color, there is light such a mass entertainment company to do institutional shareholders, equivalent to a good "endorsement", its public perception is to do "edge, pornography" business color will gradually fade away, and the public entertainment platform will be more and more flavor, which is obviously a few years ago the trembling money Zhang, Dong two people value most.

2, to the platform anchors to wash the grassroots gas, add a little white rich beauty temperament. If still quack oneself to play, how to make money again, people still take the person on its platform as "the little anchor on the table", grafting on the light this tree star tree, can let quack platform on the grassroots star, one Night "Pheasant change Phoenix" become possible.

You look at the press conference, quack action-to launch a program for the mass Service "super Star Host", "2013 singing will", "Quack annual Performing Arts Festival", as well as for the talent to customize three arts columns-"Beauty crazy le Bar" "Entertainment Week Star" "Beauty Big Coffee Show".

3, borrow light star to stimulate quack platform "rich, have leisure" crowd increase consumption, realize the image and income of the double harvest. They have built millions of people's rooms for artists to live in concert.

If you say "Non-interference" by popular ratings to earn a billion of of the advertising fee, then "very do not Disturb" + century good margin is not only to earn advertising fees, but also earn users pay, the advertising model and user pay mode to pass.

If the light media relies on its own money to earn advertising, then through TV programs + TV/Film + quack mode is not only to earn advertising money, but also to make movies, television distribution of money, make users pay money, once the pass, light and quack future market imagine space will be very big.

At that time, 9158 is what ah ...