In addition to hard or forced product manager forced

Product manager, huh, huh, looks amazing. Yes, for the layman, is definitely a high handsome job, literally to understand, how to see is a manager, right? Then, for the product manager has been getting started or for many years, we know, As a product manager, what is rich and handsome, in addition to hard or forced bitter force, the absolute 24K pure Reeling.

Product Manager: Technology is not so proficient technician; To users, there is no understanding of market personnel; Decision-making, there is no boss that kind of power; data, no operation of the grasp ....

Yes, hard to force the product manager, you must always be prepared to carry on the black pot, to be done all day long by the user and R & D staff scolded preparation, and even have to do a good job when the "grandson" preparation.

Product manager can not be loaded forced, you encounter problems can only find ways, can not find excuses. Otherwise, even the "grandson" are not installed properly. You can not offend the boss, this is a must; you can not offend the design, which is the minimum; you can not offend the research and development, which is fundamental; you can not offend the market, operations, customer service, of course.

So, since everywhere "tech" product managers how to market themselves, get the approval of colleagues? A group of "insignificant" senior Internet reeling, everyone is the same product manager 3 groups (217321695), together Tucao own The growth process.

First, how to deal with the boss, sell yourself to the boss first?

Any one product, when we propose the program, we must have the support of the boss to make the product successfully born, how to convince the boss agree and support our idea? How to make the boss from the human and material resources to support themselves? In the implementation process The boss into the project and not in accordance with our previous design and how should we deal with it?

Indeed, everything is hard at the beginning, and it is not a problem that we are the most trusted people of that boss. How to get the heart of the boss? This depends on how our products reebok marketing their own.

First of all, for a product, we should let the boss see the product's future market. How to make the boss see the hope of the project to support the product manager smooth work?

As a product manager, you need to know your boss. From the boss's point of view, explain the meaning of the product, the market demand, the future development (or expansion), profit model and so on;

2, to choose the right time to introduce the project to the boss. Hey, this must be careful, do not boss just quarreled with his wife frame, the gas has not yet disappeared, you talk to him how much money to do this product, how long to do. To know at this time the boss did not mind listening to you say this time what is shit. So, as a product manager, you also need to look up words and colors, in order to get the boss heart (horse ass can be appropriate to shoot good can also become good friends, haha);

3. When we ask the boss for resources support, we need to analyze and ask for resources reasonably to avoid becoming a "troublemaker" in the eyes of our boss.

4, let the boss involved in decision-making. Everyone wants to be able to respect themselves, as do the owners. Let the boss in the product process reflects the special importance of making the boss more sense of accomplishment, he is more willing to work with you to do it well;

5, full market research, and a complete market analysis report, using data to speak; multi-dimensional analysis of the market status quo, competitors, product positioning, support for product feasibility in many ways, so that the boss to see your ability and your hard work;

6, to find the common ground with the boss, starting from the commonality, no one wants a like-minded friend, although may not be friends with the boss, but at least work will get his greatest support.

Second, what should we do when the boss inserts the project while performing product development and does not follow our previous design?

1, to understand the boss in the implementation process of the idea. Why would he change it like this?

2, continue to implement the original plan, and more communication with the boss, the current progress of the program, the boss can not affect the plan because the insert, the boss can make some tracking; (This is a bit risky, after all, the boss responsible for the company's profitability and experience Managers may be cautious when making a decision.)

3, Determine the reasons for the boss to change the plan, find differences, analyze the reasons for the differences, according to differences, do more than a few prototypes, handling methods, make different changes in business processes, looking for different roles (operations, technology, User, etc.) to do usability testing

4, through arguments (data, functional practices of similar products) to verify, analyze the advantages and disadvantages;

5, come to a preliminary conclusion, according to the results again to the boss to make recommendations, given the risk of different programs, and finally allow the boss to make decisions.

Second, how to deal with R & D personnel to sell themselves to R & D it?

Product manager and research and development should be the object of frequent quarrels, ha ha. In fact, we all understand why, the product manager you constantly modify the demand, seriously disrupted the R & D plan, to do for himself is the project manager also pumping themselves. In the process of the project, only the full acceptance of this product or product manager R & D personnel, then the progress of this piece we can have adequate protection. So how do product managers sell themselves to development?

Faced with changes in demand, how to communicate with the design, research and development staff?

1, when the needs need to change, explain the reasons for the change, technical difficulties and other objective or subjective factors;

2, with the development to find some common language, increase the exchange of awareness;

3, seeking common grounds while reserving differences, if divergence occurs, try not to expand the differences, a word, major things small;

4, at work, in life are as far as possible and research and development of colleagues to become friends, so how to have a personal face to face it;

5, mutual respect, mutual understanding. More for each other to think a little easier to handle things (basically all things can be handled this way);

6, a clear common goal. This is done to maximize the benefits and gain greater commercial value.

7, attach importance to the review process, you can let the development of a brief description of how to achieve in the assessment process, in order to confirm whether the development has understood the demand.

In fact, dealing with research and development must have a reeling heart, to be able to fight with them. A lot of things are handled like this.

Third, how to deal with customer service, market, operations staff?

Only by customer service, marketing, operations staff support, products can be fickle in the market, get the user's awareness and recognition, product managers how to deal with these front-line users directly deal with it?

1, how to make customer service, market, operators understand the product?

1) Carry out product core elements and functions before demand development. Product preaching, all kinds of PPT, a variety of presentations;

2) first acquaintance, it is best to let them be a user experience test, can find some of the more obvious problems existing products / original products;

In-depth, the system to explain the use of the product / prototype, so that each other to make comments;

3) In product development, each department prepares the product on-line materials, such as: customer service - help center, operation - operation plan, market - marketing plan;

4) Talk about the value of products from the perspective of customer service, market and operation to satisfy their curiosity about products;

Experience the same kind of products and enhance their confidence in their products

5) After the product is online, each of them performs their duties, coordination and cooperation, do a good job of product feedback. Product managers to follow up and customers, marketing, operations, post-work to understand and help them better promote product understanding.

2, how to integrate themselves into them?

1) Product Manager Understand operational knowledge, understand customer service and market work

2) Rotation mechanism or rotation mechanism to let them know the work of the product manager in order to better support the work of the product manager

3) usually establish a good relationship, working life no need to draw a clear line

4) Improve the product system and clear the responsibilities of various departments

5) process management, real-time tracking, it is best to be able to achieve meticulous management, such as: daily progress feedback to maintain a consistent high-level work progress

6) rewards and punishments clearly, responsibility to people, remember: there must be brave husband under the rewards

The above analysis so much, after all, the charisma of the product manager may be the most important factor. Whether the idea of ​​the product to the boss to apply for projects, resource applications, or to integrate into research and development, customer service, operations, markets. We all need to work with a grateful heart and get their affirmation through our professional thinking and skills.

Marketing products, is to make products more users and market support and recognition; marketing themselves also want to get their own approval and support.

No matter what we do, we have only one purpose, that is to make a product that can make you the best.