In addition to selling what factors will affect our baby's search rankings

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A few days ago to see a news, a 24-year-old Taobao beauty shopkeeper because of overwork left us, which makes us have to start to pay attention to our own body. Work is very important, but without a healthy body, the realization of any dream is just empty talk. But this incident also shows that now young people do Taobao is no longer an example. Early in school, around the students have to do Taobao, and we do the same site, Taobao shopkeeper also attaches great importance to their own Taobao store search rankings, but in addition to sales, the baby's platoon is also affected by what factors, the following author on the combination of their own website optimization experience to say their own views.

The influence of "relevance" in the ranking of baby

Baby must be discharged into the relevant category, and the class is best to subdivide, if your baby is a women's shoes, then do not simply put in the women's column, we can fine differentiation of the classification of the baby, on the basis of women's shoes, such as high heels, sandals and shoes, so as to be their own flow into the effective click of users, Improve their conversion rate.

Baby title to have relevance, because in the normal search situation, only in the user search keywords and your product keyword match a higher degree of time, your products will appear in front of the position. For example, if you search for a tablet, then the home page appears is not necessarily the baby that you sell, and if you go to search for the Deluxe Tablet PC, then your product will be a lot higher than the previous search rankings, so the owner to do their own baby title as much as possible to extract the main keyword, In order to let their baby in the direct hit flow search under the rankings higher. However, we should pay attention to a point, in the development of labels, to ensure that there is no space between the characters, to the continuity of the description, such a matching title in the rankings will be a certain upgrade.

Some shopkeepers do not think that the baby's description will be related to their baby's ranking, but we need to know that users also value the user experience of the store, only so that the overall sales will go up, in order to indirectly improve our store baby rankings. For example, I want to buy a coat, clothing materials, market time, inventory, comfort and suitable for the occasion to wear and so on, are the baby description should be done place, webmaster friends do not think that this is superfluous, that as long as the product is good do not worry about sales, ranking, in fact, now so many shops, If the webmaster can not do a good user experience, will inevitably fall into the promotion of the leeward. Not only that, the shopkeeper will also enter the possible perfection of their own baby attributes, be sure to guarantee the right and integrity of the baby attributes, this is the user to understand the details of the path, but also the effective complement of the picture introduction, done is a great experience for our users, but also from the side to upgrade to our store baby search rankings.

The influence of "legality" in the ranking of baby

Baby collection is illegal

We all know that baby's collection once up, our product search rankings will immediately follow, which makes a lot of people like to exploit this opportunity to make money, many shopkeepers also failed to control their participation in the business. Although the early stage will bring a certain amount of traffic, but once Taobao guests caught, fine is trivial, if the shop is Taobao sealed the tragedy.

Whether to violate Taobao rules

Taobao has its own bottom line, if the merchant disobedience from their own rules, then Taobao will certainly not sit idly by. As Taobao rules say, sellers sell counterfeit, pirated goods and the circumstances are particularly serious, 48 points deducted each time, sellers sell counterfeit, pirated goods and serious circumstances, each deduction 24 points; sellers sell counterfeit, pirated goods, each buckle accordant, if your shop is punished, Then the baby's ranking will certainly not give force.

Refund and complaint rate is high

1000 readers have 1000 hamlet in mind, we do shop in the process will certainly encounter refunds, of course, this is not entirely our baby's sake, but the customer's refund rate or to a certain extent affect our baby rankings, if there are customers on this baby or shop to complain about, That will affect the ranking of the baby, the impact on the shop can not be underestimated. So before the establishment of the sale must be said to the product details to the user to listen, and strive to do a good job after the sale.

Baby's ratings

This is better to understand, as long as the baby sales good, customer satisfaction, then baby can be in search rankings to get a better position.

The influence of "skill" in the ranking of baby

Store to join the Consumer Protection agreement, if necessary, can join the day Cat Mall

If you go to the shop, attention will find a shop and another shop if the sales volume is the same, then who joined the consumer agreement who will rely on the ranking, we can understand that this is Baidu's bid promotion, who spend money has advantages, can also be understood as this is the owner responsible for the performance, In short, the consumer guarantee agreement, the store will be able to shelves a number of new products, otherwise, only the shelves of some second-hand things, from this point that the store or to join the consumer agreement for good, in addition, if the funds can, shops can also be stationed in the days of the cat, after all, brand effect is also affecting the sales of an important factor.

The choice of Express business

Although the choice of courier and our baby quality does not have a direct relationship, but will affect the quality of our services, and then affect the impression of our shop, because some courier service is really very thoughtful, which will affect the user's evaluation of our store from the side, and the existence of the difference is sure to let our shop rankings drop sharply, so the choice of express business should also be reasonable, as far as possible choose Shentong, EMS, Shun Fung, such as large courier manufacturers, not to simply save money and choose not the ideal courier business.

The use of the window and the time of the baby

We all know to design the window, but some friends once set to no longer change, this is a misunderstanding. They should be the ones that are going to get the most out of the shelves. This will make it easier to expose goods. The remaining time of the Shelf + window optimization is inseparable. Must be used jointly. The effect will be better. In addition, baby also want to try to 9 o'clock in the morning to 11, 2 o'clock in the afternoon to 5, night 8 o'clock to 11 point shelves. Because the goods in the first one hours before the shelf is the most easy to show, so the time to arrange the goods in these several periods of strong crowd.

The author wordy said so much, in the final analysis is to do the details, because only in this way we can master such as the forest Taobao has its own foothold.

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