In an interview with CNET in Friday, Instagram, a company representative, said

Instagram added video capabilities to its iOS and Android apps in Thursday, enabling users to shoot and share video clips for up to 15 seconds. This feature is similar to Twitter's vine application, which has been welcomed by 130 million Instagram active users since its launch. In the first 8 hours since the release of the video feature, Instagram users have uploaded a huge amount of video so that users will need a year to see all the video.

Instagram, a representative of the company, said the site's users ' peak uploads reached a 40-hour video clip per minute, which came during the night of Thursday, when the Miami Heat (Miami Heat) defeated the San Antonio Spurs in the NBA Finals (San Antonio Spurs). Preliminary data show that Instagram can bring video-sharing capabilities to the public; Historically, this has been a difficult task for other application developers.

But not everyone likes Instagram's latest feature. John Gruber, the Gruber tech blogger, says the video features make Instagram worse. He criticized that the video loading on the Instagram was slow and would disrupt the simplicity and centralization of the Instagram service, "Thanks to the setting to turn off the ' Auto-play videos ' (AutoPlay video)," or I would give up the use of Instagram services.