In App founder In8 three-point core of 2000w users in a month

Water Description: Water sister, real name Chaixu, in the founder of the app, the first domestic heart healing program, "Clear V." produced. Starting business since 2008, is a continuous entrepreneur. The 2011 Vertical developer community was successfully acquired by a listed company and was involved in female entrepreneurship. has created the largest female brand shopping Network-Etu purchase, the largest photo studio app-in, only 8 months on the line to break 20 million of users, become mobile social domain can not be ignored dark horse. Clear water that the real service mentality is the soft power of products, but also focus on the external to help women group growth and the introduction of the first domestic heart healing program-"Qing litigation", inspire women to know themselves, pay attention to the inner growth.

Hello, I am the water sister, in the founder of the app, I am honored to participate in this sharing, not only to talk about the past year in the development, but also want to listen to your views. There may be some female users who may already be in app, let me briefly introduce in:


review of his entrepreneurial experience, in is the most explosive product


in app is a female photo-app,2014 year June 6 online, the first month up to 100w, the 6th month to break through 1000w users, 8 months 2000w users. In all the way is a social product that grows with acceleration. Each product has its own characteristics, including user needs, user usage frequency will affect the growth rate. But it's not that every product needs to be so fast. This is from the 8 years of my entrepreneurial experience in history. I have done three or four products, in is an outbreak of the product.


as a pioneering veteran, is also a continuous entrepreneur, the first product I do is a vertical development Community 9Ria Heaven, which is the largest in the game development vertical area, the front-end developers in the coverage of more than 90%, but also the region's largest number of a platform. At that time, the adobe Company issued a "communitychampion" such a title. Finally this platform was acquired by the listed companies, in such a way to exit successfully, this is my first venture in 2008-2010.


transform thinking to expand the blue sea, painstaking study of women's needs


Although 91Ria a small area of the vertical field, but very fortunate to have a good exit way, for me is a very good incentive and opportunity, then I began to think about how to do after the financial freedom to do more valuable things.


So I started to do the female consumer electricity quotient, early is Tutu buys, later became the domestic biggest brand shopping guide love the picture buys, has the female user 1500w. At that time, similar shopping guide site has beautiful said Mushroom street, as a small C shopping guide, but also do a lot. We do shopping Guide switch a perspective is blue ocean, that is to start to focus on brand shopping guide. We have done more than a year later to become the largest brand shopping site. Business has 1000 or so, the day cat 2013 as gold medal shopping partner.


Why change angle is blue ocean? Because the brand shopping guide this piece nobody does, must do well the Doorsill also high. Because the consumer group request is higher, the customer unit price is higher, the network brand purchase also just arose, is also pioneering nature. At that time love map purchase more than a year, the development is relatively slow, but then we in the day cat double 11 turnover is very high. So brand shopping guide This direction will usher in the stage of the way forward.


we say brand is not only refers to offline, or Amoy brand. How do we define brands from our own ideas? As long as the user recognition, this thing can represent a unique style, culture, the crowd, the user is willing to vote for it, this brand whether it is offline or Amoy brand in our eyes is a brand. This is our experience in the field of electrical business.


from Love figure purchase in is the change of brand thinking and product thinking


When Love figure buys 1500w, we not only do sales still do brand dissemination. 2014, a lot of brand-makers found us, ask how brand communication in the mobile internet age to do a better spread, love shopping in fact at that time in the mobile internet era is very good, 2013 days after the cat double 11 to achieve break-even, and our adjustment and long-term planning is very suitable for the brand of docking transformation, Conversion rate of the basic to the cat within the higher conversion rate, then with the brand of happy cooperation will push us to think more brands in addition to sales, but also need brand communication, so launched in.


in,2014 Year June 6, the picture + label form, that is, in the picture to express richer information. Many people ask, in the development so fast because of this form? I think if a form can decide in the core competitiveness and speed, it is easy to be copied. This form is from the Overseas app first up, we think of the form behind what we need to do, such a way is more conducive to the spread of the brand. This is our intention to do this social software.


We will find that in one months after the millions of downloads, at the beginning of the team only a few people to do this thing, I was so fast growing speed shocked. With the previous love figure purchase only to do the female consumer domain is different, the brand development strength of the picture is very strong: Record life, Record beauty, Po Zhao Place, dining restaurant, I bought Cup, a book is a brand. The entire picture can be covered by a great expansion of the brand category.


more interesting, this rapid growth is not from the brand from the point of view, and from the users themselves have to send pictures of the demand, which we cut into the opportunity to do in this product. Entrepreneurs should seize the opportunity to learn from the user. And our team in the field of female consumption more than two years of experience, women's hearts and the grasp of the attitude of consumption have very delicate experience.


in how to achieve the three-point core of 2000w users within 8 months


, products are always fundamental and core


There is a sentence, I very much agree with "product is 1, marketing is 0, have 1, 0 have meaning" otherwise rely on marketing to attract people, people can not stay, is the funnel effect, like water came to go.

The important index of whether the
product can retain the user is the retention degree, in the month retention degree has more than 50%. If the user is retained, the next promotion has a cumulative explosion. The intensity of user needs, the necessity, the frequency of use, these are the first design of the product should be considered in advance. The PD of our team is cultivated, along with the product development to face the new situation iteration, at the same time do a lot of user survey and observation.


second, marketing in what way can achieve in exceed the anticipated growth?

The key point of
is the self propagation. When users are willing to share social channels such as Sina Weibo friends Circle, will attract a friend's attention and curiosity, like many users because see a friend in the play in will ask what the app is very fun. This is the early days we use features and delicate services to impress users of the key points, let them to spread themselves. So this is a product that has to be socially communicative. Users are willing to spread their own, which can grow at a high speed, marketing is not gasoline, but gasoline additives.


back to marketing, the initial product of the entrepreneur, you have to consider the self communication, you can greatly save your own costs. The cost of one user is about 1/10 of the market. So many people boast that we are a money-saving team.


Someone asked me, love picture purchase 1500w female user is helpful to in growth? We have studied, the user overlap degree only 15–20%, the user is not the blunt transformation can become another user. Since we have been more in-depth on social communication, love map shopping Weibo has millions of fans, micro-letter hundreds of thousands of. This is helpful for the user's cold start, and Weibo will initially send several in messages in the early morning.


just mentioned the details of the Twitter tweet that was released in the wee hours of the morning. Why put in the early morning to send, because we are a very concerned about the user experience, will observe your acceptance, not strong twist users, but even if we have a large can go to promote, we still do not go too much interference with the user's feelings. This is our adherence to the present principle of the user experience first.


third, the team's service mentality is the key to the product into the user


How our team has built up the mindset of User service: In the need to serve a large number of female users, for them to study various forms to meet their needs. For example: In the registration system will remind, there is a request for users to take pictures of the interface, initially we only choose "OK" or "Cancel", then changed to "Dear you have been very beautiful, take a picture," and then the photo rate increased by 10%. We are very sensitive to care about the needs of the heart to serve you, we are very concerned about your heart state.


Another example: Our product team are mostly boys, it is strange how can boys understand girls so? Every time the PD proposal New idea will, call our Operation Girls Audit, if the girls listen to not excited, no response, frowned, or the reason to persuade so that girls can accept the function, will be cut off. We care about the needs of users will be delicate to focus on your mood and the underlying needs.


Talk about why there is such a team? We are a very grassroots team. Although there are a lot of people from large companies, regardless of what the company, the mentality is very grassroots, willing to start from scratch, modest lower themselves. We require the team in the values of unity, sureness, progress, diligence, goodness of these basic qualities, we demand that we are complementary personality complementary capabilities. Our team has been working together for two or three years, now is very effective.


above this is the reason why I have analyzed the 2000w quickly in 8 months from three levels. The first product, the second marketing attention since the communication, the third team together with a service mentality.


"The growth of a product, is by the hearts of people to hold up the"


Finally we are happy to tell you that users are now close to 2500w, and in the last 3 months in the total list of the App Store ranked 40-70, the increase and activity are very GAO will have such a continuous performance. Thank you very much for giving me the opportunity to talk about my experiences and products. I have written to the VIP card on my belief in the product "the growth of a product is held up by the hearts of everyone." This is not only our hearts to users, but also hope that today's share can win some entrepreneurs heart, support in, give us advice, help us grow, thank you.