In China, more than 80% of lawyers lack the source of the case, the income is relatively low

Absrtact: As an ancient profession, the lawyer's feeling is always rigorous and high, and should be paid handsomely. But the reality is: in China, more than 80% of lawyers (especially young lawyers and small and medium-sized lawyers) lack the source of the case, the relatively low income, access to

Lawyers as an ancient profession, the feeling is always rigorous and high above, and should be paid handsomely. But the reality is: in China, more than 80% of lawyers (especially young lawyers and small and medium-sized lawyers) lack the source of the case, the lower income, the remuneration is not equal to the education they receive. And the country has 6000多万家 enterprises, of which more than 95% are small and medium-sized enterprises, but more than 90% can not afford counsel fees. Visible, not only users enjoy the threshold of legal services is very high, and lawyers a lot of time idle.

The method adopted by the Green Dog Network is to reduce the high threshold of legal service and optimize matching supply and demand through the development of online legal products (standardization of non-litigation Business), integration of lawyers and law firm Resources and network sales of these services.

In simple terms, like online shopping, enterprises can purchase a series of green dog online directly under the legal services required for the preparation and operation, after the confirmation of orders, the law in charge of the relevant field through the robbery single way to take the case, after the user can track the progress of legal services, and the service lawyers to evaluate. The Green Dog Network collects a certain percentage of IT service costs by distributing the service requirements to the relevant law firms.

In fact, the rise of the internet has spawned many startups that provide online legal services. Foreign well-known legalzoom, mainly for small and medium-sized enterprises and individuals to provide online legal documents services. Users can directly log on to the LegalZoom website, by answering questions step-by-step to describe their needs and then get the legal documents they need.

In a country with a well-developed law, the law is like air, and we cannot do anything without a lawyer. Therefore, the demand for the rapid generation of legal documents is a rigid demand in the public law life, which is also the reason why LegalZoom can continue to develop its business scale and successfully listed in 2012. In June of the same year, the Green Dog Network, the initial reference to the LegalZoom model, developed a system to automatically generate legal documents.

But in view of the weak legal awareness of the people and the fact that the business moves the cheese of vested interests (lawyers), LegalZoom has also been sued by local lawyers in the United States to avoid potential legal hurdles, and the Green Dog has moved to provide online legal self-service deals for family individuals and business users. Simply replicating foreign successful models is not feasible, and the green Dog has made a change in the product model.

In addition, the focus of the target group also embodies the thinking of the Green Dog Network in the localization of legal service. When the new company law was implemented in March last year, registered companies were no longer subject to the registered funds. From the legal point of view, 1 Yuan can also register a company, undoubtedly lowered the entry threshold, but also means that will lead to a wave of entrepreneurial boom. Smell to this policy positive, Green Dog launched a free agent registered services, while cancelling the C-end of the business, direct focus on the B-terminal start-up.

Founder and CEO Zhang Xinxin said the reason behind this is that the demand for individual customers is low, and legal services are just needed for the business: there are nearly more than 60 million economic entities in the country, and there is bound to be legal services involved in business dealings; At the same time, the Green Dog launched a "Company registration" of a series of legal services products, The aim is to quickly grasp the entry of legal services for small and medium enterprises, and they will naturally think of seeking services from the green dogs when they are legally required.

In fact, the outsourcing services that startups need to seek are not limited to legal support, since to better serve this group, Green Dog Network in the enterprise registration and legal advice on the basis of the increase in social security accounts, social Security payments, company changes, financial statement audit, equity financing and other services.

and compared to similar domestic companies, such as fast legal services, Green Dog Network is characterized by a wide range of products, through two years of accumulation, the current online has more than 100 products. Now, the Green Dog network is more like a one-stop service provider for start-ups, whose services cover business registration, agency bookkeeping, trademark registration, tax advisory personnel agents and corporate legal advisers, and in some ways broaden the boundaries of legal services. For example, the bookkeeping business is not in the category of legal services and is normally handled by an accounting firm. In this respect, Zhang Xinxin's logic is: Green dog nets want to do the pan-legal services of the entrepreneurial ecosystem, including law, personnel, finance, investment and financing outsourcing. The market for Pan-legal services has more room to imagine, and will reach a trillion-dollar scale in five years.

The Green Dog NET This two years many development course, actually also depicts the domestic to provide the online legal Service the pioneering company to explore the path on this road: from the initial imitation, seeks localization The path, focuses the direction to focus the firepower, then expands the service boundary to focus on the bigger market. So other traditional industries that are being transformed by the Internet, are they also likely to extend the boundaries of their industry services to open up a larger space of imagination?

As a team, founder Zhang Xinxin is a continuous entrepreneur with 10 years of experience in the Legal service industry. In August 2013, the company received morning Hing Capital, Dai, the million yuan in the fund a round of financing. According to the data provided by the Green Dog Network, the current cumulative number of users up to more than 200,000, paid customers more than 20,000, the order conversion rate reached 10%.