In-depth analysis of "Bamboo gate" incident in Xiamen small fish community

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest stationmaster buy cloud host technology Hall

June 1, Xiamen's largest community forum small Fish Forum (xmfish.com) moderators collective resignation, and set up a set of Xiamen fish Altar (amoyfish.com). The incident is bound to become a major event in China's network, driven by the conflict between the commercialization of the small fish community and the community nature of the forum.

From the nature of the website's media, its survival and development, like the television and newspapers, need advertising support. However, the nature of the Forum Web site is essentially in conflict with commercialization. Forum community to build up the popularity of the forum members and moderators of the joint participation, it can be said that the Forum members and moderators are the main body of the forum.

When the forum entered the commercial operation, the main body of the forum behind a management layer, the management for the maximum profit, it is very likely to infringe the interests of the forum subject. Forum members first encountered a floating advertising, users can not distinguish which is advertising, which is the text. This phenomenon is like a family living in the community filled with advertising, and some ads even posted to the door.

In addition, does the moderator of the forum have the right to share part of the revenue of the website operation? From the "Advertising cooperation" section of the small fish community, it is possible to calculate the monthly advertising income of the small fish community by more than 300,000. Should these incomes be compensated for by the moderators ' pay? If the organization of the Organization to compare the organizational structure of the Forum, moderators should be informal opinion leaders in the organization, they enjoy the public opinion authority in the organization, but if moderators participate in management, that is, to participate in the distribution of the company's income, their authority is very easy to be questioned.

This situation, like the trade union in the factory, is the role of a moderator as the head of a trade union, whose responsibility is to protect the larger interests of the forum members and protect their rights against the factories (management). Even unions, however, are entitled to the operating costs that management pays. [To understand how trade unions work, you can refer to this http://www.lookinto.cn/article.asp?id=3610: the French trade union I know.] ]

The solution of the Forum's Commercialization and forum members, especially the conflict between the moderator, is a game process, which is the user experience and web site surplus to a balance problem. From the point of view of the website, the development of the website especially the development of the local website is a process by the accumulation of Word-of-mouth, the short-term profit of the website cannot affect the long-term development of the website. This point, Google can be said to be a model, allegedly, its ads to do 1000 display, 100 people see, 1 people click. The small fish community is a local forum community, and its user experience should be the primary issue to be considered. Otherwise, once the user has the option to replace, a simple mouse can only be a little bit lighter. From June 1 new fish altar can be seen, a short half-day, there have been 15,000 people registered, the number of posts more than 16,000. By comparing two forums, users can easily choose to abandon the old commercial forum and join the new clean forum without commercial advertising.

For the new website moderators, the main problem is not the old version of the Small Fish Forum tort, because if the infringement caused legal disputes, will also be a new forum for free promotional opportunities. The main problem facing the new Web site is the 2048.html "> Benefit Distribution" after revenue from future websites. I think the new website moderators should have been clearly discussed before the establishment of the website, or jointly set up a community forum without commercial advertising for the benefit of the people of Xiamen, or to agree on the future distribution of the way ahead.

Just as the real-life residents ' community has established its own owners ' committee, the same revolution has quietly taken place in the Internet, and netizens are also opening a community of people's autonomy in the network.

Original address: http://www.lookinto.cn/article.asp?id=3970