In-depth analysis of landing page optimization error to improve landing page optimization level

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For the website operation, the landing page optimization is undoubtedly a crucial link, because we optimize the site rankings through optimization, the ultimate goal is to enhance the flow conversion rate, so as to win profits for the site. But now many webmaster in the optimization, more attention to the ranking of the site optimization, but for the site's Landing page optimization often exist a certain misunderstanding, especially to the long tail keyword to attract users to click, into the Site page, and to obtain flow conversion, in these pages as the core landing page optimization, there are many problems, This is mainly reflected in the following areas:

First, search for long tail words and landing page keywords are inconsistent. This is mainly reflected in many of the title Party's optimization strategy, is through a lot of tempting long tail keyword to attract users to enter the landing page, but the user found landing page and Baidu search the title there is a clear difference, which often leads to the user's great disgust, and now Baidu's green Luo algorithm also has strict requirements, If still adhere to this optimization, often will be Baidu punishment, or even K station.

Second, the landing page overall interface looks messy, the number of ads is very large. This is mainly reflected in many webmaster hope that through the Advertising alliance to make money optimization strategy, at this time for these sites, does not require the flow conversion rate, as long as there is flow, and then do a lot of window, luring traffic to click, so that the number of clicks, so that the site can make a little before, But this way there is also a great risk, because the intelligent degree of Baidu algorithm has been the spam site has a shielding function, that is, soon such a site will be K.

Third, the landing page itself within the chain expansion settings are not clear enough. The key to elevating the landing page's flow rate is to make the landing page attractive to users so that users can stay on the site. And the key to doing this is to improve the relevance of landing pages and search results words, then there are many further extensions to the content of the landing page, and then on the landing page to provide the corresponding extended reading, so that through the site within the chain to allow users to jump on the site, so that constantly attract users, Increase the conversion rate of the flow.

Four, the landing page itself open speed there are some problems. Many webmaster for the home page optimization is meticulous, but also attaches great importance to the opening speed of the home page and may be open to the problem, but for the landing page to open the speed and so on there are a lot of problems, this is mainly reflected in the opening speed and can not open these two aspects of the problem. The slower the opening speed, the more time the user has to wait, which is often unbearable for users who search through Baidu. So generally can not wait to open it has jumped out.

And for the open question, naturally more serious, not only will let users feel that such a site is a spam site, and even let Baidu spider think that the landing page is dead chain, and has not done 404 pages, which often let Baidu for such a site to give great attention, and even the right to drop.

Faced with many problems affecting landing page quality, to improve the quality and level of landing page optimization, it is necessary to start from these issues, improve the landing page and keyword relevance, weaken the landing page advertising attributes, improve the design of landing page, and the content of the highlights, of course, to further provide a wide range of content to show, Finally, the landing page to ensure the opening speed, so as to enhance the user experience.

In short, landing page for the optimization of the site and improve the flow rate of conversion played a crucial role, for the webmaster must enhance the landing page of the importance of understanding, only so can better realize the landing page optimization. This article comes from DJ Dance http://www.djye.com/, reprint please keep author link, thank you.