In-depth analysis of the impact of site jump rate on keyword ranking

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We all know the site bounce rate, and the site bounce rate is the real existence of the site data, through the site Statistics tool can get the site bounce rate. That site bounce rate will affect Baidu keyword rankings? The following in-depth analysis.

* Bounce rate for the site is the key to survival.

Once the user comes in, does your website solve the user's problem, whether it gets the user's trust, whether it gives the user the information they want, for example: I want to find out about the battery repair problem, I came to a battery site, the results found that this site only storage battery sales information, That this site is not what I need, I will immediately shut down this site, such a lot of operations, the site's jump rate is high. A lot of ways to reduce the rate of bounce out of the site, this is not a tiring statement, we can think more. At the same time the site has a low bounce rate of the site users of high viscosity, to facilitate the sale of products or services, this is very useful for sales sites.

• Baidu can get the real jump rate of the site?

If you do not use Baidu statistics, Baidu itself can not get the real jump rate of the site, because Baidu can not add code to your site to count this data. But Baidu can get the data from the site's bounce rate in other ways, such as by working with CNZZ, 51, or buying. These methods are possible, but even if there is, Baidu will not put this thing into the Baidu algorithm.

• Why can't Baidu use third party bounce rate data?

1, Baidu If do so, that is unfair to many websites. First of all, large web sites have their own statistical systems, do not use CNZZ or 51 and other third-party statistics, and secondly, many sites do not use the statistical system. If Baidu uses third-party bounce rate data added to its own algorithm, not a mess.

2, Baidu can not give their fate to the third party statistics. Baidu is not very dangerous, because third party statistics are completely free to change their statistics.

3, Baidu can not be their fate to teach the vast number of stationmaster. Because the majority of stationmaster know how to brush the traffic of the website, can brush out thousands of visits every day, and all is jump out directly. For example: I want to brush www.ups1988.com jump rate, then I directly use some tool brushes, such as Flow wizard, resulting in this station jump rate is very high. No one can control this thing. Oh, understand Taobao people you should understand it, I will not say, to avoid chaos.

• Does Baidu really have the concept of bounce rate?

Baidu appears to have the concept of bounce rate, of course, may not be called jump rate, it is possible to call the user experience. And Baidu can get data and will not be affected by third parties. I call Baidu bounce rate for the moment. In order to be able to understand, or for example: Search battery repair, assuming that the first place is mentioned in front of the station, the second is another enterprise station www.ups-win.com. Now 600 people have visited the first and 300 have visited second. Of the first of the 600 people, 300 went on to visit other stations. Then, the first jump rate 300/600=50%, 100 of the second 300 people then visited the other stations. Then, the jump rate for second place is 100/300=33.0%. Baidu jumped out of the rate, this data Baidu is available. Of course, the actual process is not so simple, you may have to add a number of factors, such as a user access to the first Web site to visit the second site interval, the same IP unit time to access multiple times only once and so on

• Site real bounce rate will affect rankings.

The real bounce rate of the website will affect the ranking, which is necessary. If your site real jump rate is very high, indicating that your site can not attract users, not provide users with the information required. Users will inevitably return to the list of Baidu to find again, this affects the Baidu bounce rate. The user enters your website and the user enters other website the interval time, the user this kind of jumps out behavior, clicks the behavior Baidu can obtain.

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