In-depth analysis: The smart phone market to enter the mature stage needs new play

Mr Jobs's successor, Cook, had a really big ride this year from the great grief to the exultation of the rollercoaster. In late April, Apple's shares surged below $400 trillion from a record high of nearly $700 trillion last year, culminating in the criticism from the capital markets. Apple's big shareholders are secretly looking for new CEO candidates to replace them, according to Forbes magazine. In the middle of September, in a "gloomy" voice on the Web, Apple's new generation of smartphone iphone5s and IPHONE5C released a whopping 9 million sales in the first three days of the week, creating a new record in the iphone's sales history. One of the first color-shell machines in the history of the iphone, the "tyrants Gold"-colored iphone 5s was once fired in mainland China and sold at auction site ebay at more than $10,000 trillion. As the benchmarking enterprise in the Intelligent Mobile terminal market, Apple has changed over the years to adhere to the black and white as the keynote of the minimalist style, the first to launch the color shell machine and the market sought after less than 1 months, its "tyrants gold" color by Samsung's pursuit and imitation, and HTC launched 24K Pure gold Shell smartphone. When the shell color rather than technical and functional innovation become the biggest hype point, this indicates that the smart mobile terminal market has climbed an important watershed. In the product life cycle, it is from the product into a long-term product maturity, its market performance from the performance and functional competition leading to quality and brand competition-oriented. This time round to the entire intelligent mobile terminal industry to sit "roller coaster"-the market is the mature product of the Red Sea market. In the future that can be expected, PC and VCD, DVD, MP3 and other markets have staged the strangulation war, will be in the smart mobile terminal market.