In-depth study of China's Most Cow blog Moonlight blog

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What causes Moonlight Blog to be able to force group nets, pull out the top? Let's look at how the clouds from the impact of search engine rankings of the main factors to analyze the Moonlight blog SEO way, in order to be able to the vast number of seoer, webmaster and SEO learners bring more or less inspiration.

This individual blog also has the following set of data (query data and ranking statistics on September 1, 2008):

When you Baidu, Google "comment blog", the site Baidu ranked second, Google ranked first.

When you Baidu, Google "very good very strong", the site Baidu ranked second, Google ranked fourth.

When you Baidu, Google "very yellow very violent", the site Baidu ranked second, Google ranked first.

When you Baidu, Google "Edison Chen Jiao nude photo", the site Baidu, Google are ranked first.

When you Baidu, Google "Google Earth", the site Baidu, Google are ranked third.

When you Baidu, Google "QQ Coral", the site Baidu, Google are ranked tenth.

When you Google the "Beijing Olympic gold Medal", the site Google ranked 16th.

When you Baidu, Google "live Writer", the site Baidu ranked third, Google ranked Nineth.

When you Google "it review", the site is ranked second in Google.

When you Google "Z-blog", the site of Google ranked third.

When you Baidu, Google "Moonlight", the site Baidu ranked first, Google ranked first.

......

The above listed keywords in Baidu, Google search when there are millions of or even tens of millions of of the Web competition, why Moonlight Blog always Rob in tau?

First, domain name and website age Factor analysis

Moonlight Blog Domain name: williamlong.info, Domain name creation time: 2005-01-15

The more old the wine the more fragrant, the older the website is popular with search engines. Because an old, long-standing site would have more credibility than a newly established site that might soon disappear. The age of the site is from the site domain name by the search engine index began to calculate. Moonlight Blog's domain name was founded on January 15, 2005, more than three years ago, during the continuous publication of original content, has been the search engine great trust. Here have to say the value of the old domain name, if there is an old domain name has not been punished by search engines, and the establishment of a large number of high-quality backlinks, the PR value is higher, you can use to build the station, then, your site will have a very large SEO advantages.

Second, dmoz and Wikipedia encyclopedia factor analysis

Moonlight Blog has been dmoz included, while Wikipedia Wikipedia has 21 entries refer to the contents of the Williamlong.info.

Dmoz (the Open directory PROJECT/ODP) is a manually edited, directory-managed Web site that provides data for hundreds of global catalogs and many search engines. If your site can log in to DMOZ. org, which means you'll get links to hundreds of categories. At the same time, under other conditions, Google's first page tends to be left to sites that have joined DMOZ. Moonlight Blog (williamlong.info) was dmoz included, so that it in millions of tens of millions of of the Web page has a higher ranking priority. This is one of the reasons why moonlight blogs can rank in many key words. Of course, to join the DMOZ is required, the most basic condition is that the site should have a rich professional content, can bring unique value to users.

If you often "Baidu", will certainly find Baidu Wikipedia page is often ranked on the first page, Wikipedia encyclopedia equivalent to Google's encyclopedia, if you try to use English Google search, will certainly find Wikipedia Wikipedia pages are often in front of the first few, SEO predecessors of the Stone of the "crazy Wikipedia, crazy Google" article is very useful to illustrate this phenomenon. Wikipedia has 21 entries that refer to Williamlong.info's content, which adds an important weight to the Google rankings of Moonlight blogs.

Third, the website content factor analysis

Moonlight since the opening of the Bo, continuous and original content, to provide users with unique, high-quality, valuable content. That's the bottom of the list.

What is the impact of content in SEO? First, what do the search engines say?

Baidu in the proposal to Webmaster said: "Baidu prefers unique original content." Therefore, if your site content is only from the collection and replication from everywhere, it is likely will not be included in Baidu. ”

Google mentions in the Webmaster Support Center that "provide high quality content on the Web, especially the homepage." This is the most important job you have to do. One of the most important steps to improve the ranking of sites in Google search results is to make sure that the content of the site is rich, contains keywords, and that keywords are used correctly to indicate the subject of the site's content. ”

Yahoo in "The location of the site is determined by what?" The article "High-quality and rich Web site content, Yahoo search engine like to crawl original, professional, special, meaningful web content." "This phrase as a method of one.

The three major search engines invariably mentioned that they prefer to have original, high-quality, rich, unique, professional content of the site, this just should be the SEO industry almost unanimously agreed---site optimization, content for the king. The wind and cloud found that a lot of personal original blog in search engines, especially Google has a good ranking performance, PR value of more than 5 of the personal blog is not a few. This means that the original, unique, valuable, and planned site content is the fundamental search engine optimization.

When many owners are in crazy collection, manufacturing garbage site always beware of the site is K, you can change the idea, alternative, ask yourself: "Can I create for users with unique, rich, high-quality content of the site?"

Around the hot key words to publish some related articles is SEO content optimization strategy, if your site weight is higher, your Web page will be able to search the top keyword in front. Below is the Moonlight blog year's most popular two articles, you can see the two articles and the number of views and comments.

"Edison Chen Jiao nude photo Gate event Classic Quotes" Browse: 226,654 Comments: 139

"Very good very strong, very yellow very violent" Browse: 193,962 Comments: 294

Some of the portals that are good at SEO are using this strategy to build up the high weights of their sites to create topics that contain many popular keywords, ranging from search engines to wild-range traffic.

Iv. Analysis of web site structure factors

Moonlight Blog Using the Z-blog system, this is a very good blog system, it can generate static log, directory structure is clear, and the use of Div layout page, the search engine is very friendly. Now many well-known online seoer are using the system to build blogs, it is not only user-friendly to the search engine is also friendly.

Analysis of the chain factors in the website

The link construction of the SEO includes the inside chain construction and the reverse link construction two aspects, the reverse link construction importance, everybody knows clearly. And for the role of the construction of the chain, it is estimated that a lot of webmaster and seoer friends have not attracted enough attention. In short, the inner chain construction has the following functions:

1, the rational construction of the chain to help focus on the theme of the site, so that the theme of the core keywords in the search engine more ranking advantage.

2, the rational construction of the chain to help search engine spiders Find more web links, thereby increasing the number of pages included, but also conducive to the transfer of PR value.

3, the reasonable construction of the chain to facilitate users to obtain relevant information, increase the number of clicks on the page, thereby increasing the PV number of the site.

What are the forms of inner chain construction? The following situation for you to introduce the chain of several forms.

1, site Navigation: Try not to use flash and pictures, because most search engines can not crawl flash and the text in the picture. Moonlight Blog navigation bar using search engine friendly text navigation.

2, Sitemap: The wind and cloud suggest that a site should have two site maps, an HTML format for users to see, and another XML format submitted to the search engine.

3, contextual Links: Increase the opportunity to click on the article, improve PV number.

4, breadcrumbs Links: such as "Home > Column page > Terminal content page" form.

5, Article ranking link: Increase the chance of the article is clicked, improve PV number, pass PR value. You can look at the two annual rankings listed above, respectively, the first and second articles, their PR value is 4.

6, related article Links: Increase the chance of the article is clicked, improve PV number, pass PR value.

7, the text link: refers to interspersed in the body of the anchor text. Nevin link can not decorate too much, according to the content of how many decorate 2-8 suitable.

8, tag tag: it is a form of organization classification, you can add one or more tags for each log, picture, audio and video files, add tag to enhance the relevance of the topic and the probability of being searched.

Six, reverse link and PR value factor analysis:

Moonlight Blog Reverse link number detection results are

Baidu Reverse Link number: 40800; Google reverse link number: 1460; Yahoo Reverse link number: 37628

Moonlight Blog Home PR value of 6, there are two pages PR value of 4,PR value of 3, 2 of the page has a lot.

We know that the quality and quantity of backlinks is the most important factor to determine the size of the PR value, while the PR value is a measure of the importance of the site index. There are two basic factors that determine your site's performance in search engine rankings: One is the importance of your site, and the other is the relevance of your site and keywords. When several sites have the same relevance, the most important site will be in the front. Moonlight Blog Backlinks Number of many, reverse link quality is good, the PR value is 6, the site weight is very high, so in many keyword search, although the competition page has millions of or even tens of millions, but it can have a good ranking.

If the site content is the basis of SEO, keyword strategy is the core of SEO, then reverse link import is the key to SEO. When everyone is in the SEO, finally, the competition is the quality of the reverse link and a lot of, because the quality of the reverse link and quantity is the most important factor to determine the size of your site. When you optimize the site to do the same time, you should vigorously import high-quality backlinks.

Vii. User Experience (UE) factor analysis

Open Moonlight Blog site, give a person an atmosphere, concise, comfortable feeling. The content of the blog is quite rich and makes people feel unlike a blog, rather like a CMS (Content management System). Blog quality is high, visitors can be here to absorb a lot of the latest practical Internet and search engine information, plus the internal link set reasonable, prompting people to click Related articles, let people have a feeling of linger. Moonlight Blog User experience is good, ueo (User experience Optimization) do a good job.

SEO done well can bring traffic to your site, UEO (User experience Optimization) do well can let you retain users. These retained user resources are very valuable, they have a high degree of loyalty and viscosity of the site, they will become your site Word-of-mouth communicators, for your site to bring a steady stream of users. Hao123 's success has largely benefited from Word-of-mouth communication. Here, the wind and cloud to clarify a concept, many people will think that site optimization is Seo,seo is the site optimization, in fact, site optimization ≠seo, site optimization, including at least search engine optimization (SEO) and ueo (User experience Optimization) two aspects. According to the Feng Yingjian of Network Marketing predecessor, website optimization also include website operation and maintenance optimization. So what does UEO include? In the view of the wind and cloud, UEO should include the speed of the website, the quality of the website content, the usability of the website function, the Web page design, the credibility of the website, the security of the website and so on. In order to keep your users, in order to convert your users to customers, in your site for your SEO, should you be ueo on your site?

Analysis of profit model

The obvious way to profit: Google Alliance ads + Baidu theme Promotion + Portal through the Alliance ads

Moonlight Blog The specific flow of the month we do not know, but from the view of the article, the monthly flow is still very large, there is such a large flow to do the basis of his monthly advertising income is also quack.

Nine, Moonlight Blog brings to stationmaster and seoer enlightenment

1, when your site weight is large enough (reflected in the PR value), in a lot of keyword search, your site can have a good ranking.

2, no matter in any field, there is a youdao and two levels of surgery. Tao for the operation of this, the use of the road for the road, to the operation of Enlightenment. Seo Way lies in the original, rich, unique, valuable, constantly updated content of the site, SEO has keyword strategy, link strategy, title and meta optimization, and so on, and even SEO technology or black hat technology. Most people are heavy and light, because the operation is quick and the road is slow. The real high level of SEO need to SEO and SEO is a good combination of the operation, so that your site can live a long time, your days can be moist.

3, SEO can bring traffic to the site, Ueo can retain visitors. Real site optimization should include at least two aspects of SEO and ueo. Therefore, a qualified and responsible seoer to adhere to the SEO and ueo phase propagates long site optimization concept.

4, if your website is qualified, please submit your website to DMOZ.

5, when everyone's website internal SEO have done almost, the competition is the quality of the reverse link is high and the number of many.

6, the reverse link construction is very important, the internal link construction also cannot neglect.

7, content construction is the basis of SEO, keyword strategy is the core of SEO, link building is the key to SEO, Ueo is the deepening of SEO.

8, SEO do a good site are the same, SEO do a bad site each have different.

9, finally, quote a word: "If there is no search engine, your site is still visitors, then your site belongs to the" evergreen tree. For users to do the site, and do not face the search engine to do the site, this is the essence of evergreen site. ”

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