In fact, the charge is also a good way to promote the website

Source: Internet
Author: User

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Every webmaster is eager to succeed, I hope the website can be profitable! But many times the webmaster in the consideration of some questions, the site should not charge, how to charge and so on, many people because of consideration too much, and finally gave up the charges, today to some reverse thinking, but some personal insights, if not, please give a lot of guidance, I am open-minded to learn and exchange to come! But the sprays please take a detour, I can't afford it!

Charging is an effective way to promote

First of all, a real case of their own: in 08, when the real estate network encountered intermediary housing shortage, seriously affecting the popularity of the site, at that time all of our real estate sites are free of intermediaries, but after the ultimate risk of taking the intermediary membership fee system.

No business is a philanthropist, he spent money on your side, he thought that from here can be fished back more! In the business investment, a clear means on the site to publish more listings, so the interest on other sites to reduce, so the availability of more, directly driven the popularity of the site, and pull up the distance from the opponent's site, At the same time, standardize the operation of the site and the quality of the intermediary, changed the site free time disunity state, the site is a great upgrade! Then there is a snowball effect, other businesses also see the previous fees and charges businesses have also earned money, but also continue to join the ranks of the billing business!

There is a certain risk here, do not blindly, do not because of my case misleading, resulting in loss, I am not responsible!

No charge site is off the grade

Many times we often encounter such a situation, many people like to ask: "Your site is not profitable?", "One year site can make more money?" I used to hate to answer this question, even angry! Because at that time basically did not make money, seems to think others are laughing at me, "Why put so much energy and money go in did not make money?" What do you do with this site? "

But now think about, in fact, these problems are often not too much malicious, but before I really think more, customers do not want to copy your model, or spy on your business model, because you are more valuable than the site of the project to go! Ask these questions, this is the user is exploring your strength, if you say your site does not charge, Then the user mentality will certainly produce a kind of unreliable, purses company's idea, it is difficult to win trust, but users know that your site has a certain fee items, users will immediately confirm your site, that the site has a profit can be developed for a long time! Because these days, there is no profit status, it is difficult to do things, this truth who understand!

The website is the service industry, the user chooses your website time, more time suspected is the website strength, if the user does not hear about the charge these strength words, sorry, the user chooses you to be very difficult!

(Read these, but remember one of the most basic truth: "To be honest"! Lying is not a good boy)

Here are some tips for using a fee to promote two real cases:

1, to cater to customer psychological mode

Smoke Hotel has two kinds of lighters, one is printed with non-mainstream words of funny pictures, another is printed with "China", "Wuliangye" advertising lighters, the same price, you will choose Which?

Everyone on the street to see a lot of cars on the "cross-country e" car stickers, is basically a website advertising car stickers, an official price of 20 yuan, why even people buy ads? Because it is a symbol of identity!

Advertising is sometimes a symbol of identity, some advertising and advertising the value behind, users will take the initiative to accept, and proud of it!

2, valuable carrier charging method

Friends are doing outdoor adventure club, looking for me to print a lot of "Tibetan tourism map" printed above some of the company's introduction and lines, originally intended to do publicity for free to customers, I suggest printing when adding a price sign.

It turned out to be a good model, customers get the "map" this promotional film, and did not take it as a promotional piece to lose, when customers get a free map of the time will be surprised to surprise, secretly pleased oneself did not spend money on getting more than 10 yuan of things, can not help but praise their wisdom! And customers will buy this kind of map, They are concerned about the map itself, as long as it does not affect the use of load point ads, it does not matter!

Users will not deny the value of a product, promotional time as far as possible to choose the carrier of value, and let users get use value!

I qq:88008075 hope more friends to explore!

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