In fact, the most do not like to speak the internet thinking word, what on the Internet thinking

In fact, the most do not like to say "internet thinking", what on the Internet thinking? There is no established pattern, but the theory of this kind of thing is summed up from the success of the case, sorting out the advantages and principles, and then crowned by name, just good convenient predecessors, so, do not call him Internet thinking or o2o success cheats, We mainly look at their growth behind the main operational content.

Last year, a small letter with a O2O to play the original barbecue shop, this year, a master of the home of the pork bun, always in the O2O industry to touch the industry of the electric business bosses, the layout is too wide but they lost their little and exquisite operating advantages.

We come to the product of this hidden in the meat sandwich and mutton string in the fine "internet thinking."

User and Product first

Li Ye of the original barbecue, all kinds of food hygiene and safety, from the construction of cold storage, logistics only select Shun Fung and home urgent delivery, but also to find college students part-time implementation of the city's internal point of service, the story of their millions of years to win the crowd of the O2O model of favor.

Original barbecue selected initially opened on Taobao, business and Word-of-mouth began to move to the bottom of the line, and in a variety of micro-blogging push promotional information and activities, the rest are trying to skim the advertising flavor, combined with social hotspots from the user point of view to push practical experience and tips, increased its user viscosity.

In order to develop the most suitable for the user's Meat folder bun size and taste, the West master of the kitchen as a laboratory, work out 12 centimeters of meat bun diameter: As a breakfast is enough, save too small enough to eat and too big to eat the trouble, and developed a series of precise control of the quality of meat sandwich steamed process: Choose a set of boiled 10 pounds of meat plus how much water, How much seasoning or cook 15 pounds of meat and how much water and seasoning taste the best mode.

And on the "User and product first" regardless of line on the line is extremely important operation key, or rather is fundamentally very basic, not all of these are empty, even if a moment to walk the business flourishing of the day and evening to Cropper.

These are the Internet directly from the offline operation experience, is the law of any business for a long time, so it is also the root of the Internet thinking, but not the internet thinking characteristics, such as the young master meat sandwich What linear calculation of the best formula, in the absence of "internet thinking" appeared, but a variety of "ancestral secret", " Exclusive development "Bale.

Second, accurate positioning and feedback, and repeatedly improve the user experience

Barbecue Guild According to the season, choose the most suitable goods and appropriate gift activities, such as the summer with the different carbon and winter, April or May is suitable for spring outing, some of the next single volume of large customers can receive free tents and other gifts.

A variety of micro-credit micro-blog activities said it is also make a vivid, regular interactive activities, such as sharing pictures to win gifts, in the Express box to send coupons and so on, "online" more as a channel or spread the role of the brand.

The young master in the meat sandwich before the launch of a long time to eat activities, according to try to eat feedback to improve the product, until the order volume is full of the best operating state, still do not forget the daily collation of user feedback, and constantly improve, thus forming a good ecological development model. In the west of the young master's meat pinch when not to ask, if you encounter many times to buy customers can not eat, then see the next time the customer will be decisive free to send.

See the details of the real chapter, barbecue line of the internet thinking using the "online" channel and the spread of Word-of-mouth function, West master of the meat folder at most the use of a channel function, and then there is "internet thinking" repeatedly praised the precision and repeated use of feedback information to improve the user experience.

O2O model is still in the initial stage of exploration, is Diana

Barbecue row and Master of Pork bun Success, hope on the internet thinking actually not so much, because O2O itself is in the initial stage of exploration, online and offline interaction is not realized.

Say what the Internet thinking and O2O, mostly want to dip the edge of the era of fairy gas, as Enron this article topic "Internet thinking" as well as a hot spot, as for the internet on the rise of a wave of aunt private dishes, micro-bo Pancake uncle and other successful cases, the success of the fundamental or intrinsic needs and reliable products just right, " Online "side often only assume the role of the channel.

It is said that a supermarket app, users can usually receive the supermarket after downloading promotional activities, the other is a user online under the order, access to the supermarket to buy when the app can receive the relevant product information around the container. This real form of online and offline interactive mode is currently in any industry is still in the groping stage, Ali and Tencent has launched a taxi software, but in this way how to achieve money is still a big problem.

In any case, these rare cases of success in front of the O2O in the online channel and play brand, the role of maintaining users has been better, this internal interactive inquiry should be gradually realized.