In front of technology, we should do

In the Internet age, anyone can grasp, to understand, to use technology, technology, ease of use, operability allows designers to understand the work to the product realization process. At the 2013 China Interactive Design Experience Week hosted by IxDC, Liang Shanying, director of user experience at Microsoft, shared his perspective on design and technology. From prehistoric to modern times, the relationship between design and technology is constantly changing. All we have been seeing intuitively is that technology is changing the world. We will see that many companies created by engineers have changed our habits and have not been able to get a better understanding of the relationship between design and technology in the last two or three decades. We continue to see the integration of design and technology to create a sophisticated product impact our life.

As a designer, how to express and realize his ideas through the use of technology, here to talk about their own understanding by absorbing some perspectives designed by Liang Shanying and frog. The technology in this article is no longer limited to the Internet technology to expand the scope, but not to emphasize the design needs of research technology, but to understand and apply. There are three main perspectives: reinterpreting to apply existing technologies; designing needs to drive the advancement of technology; and unlimited ideas to express the technology of tomorrow.

Re-interpret to apply existing technology

Here to share a frog design case. When we take the MTR, we must turn right and turn around to find a subway card before going to the MTRC, especially girls with bags, pulls out the packets from the bales and finds the MTR card. This series of processes has only one purpose: credit card pit stop.

Rainer Wessler, creative director of frog design, shared the chip in Shanghai Metro Card during the Week of Interaction Design Experience and improved it into a bracelet. The scene did not take the picture, looking for a same frog design work, but the work is more complicated, here only discuss the subway card scene applications. The following figure, known as the Relay New York subway system guide bracelet.

Frog design The subway card in the chip into the beautiful bracelet or ring into the subway only need a raised his hand, shortening the entire credit card process, and to simplify the mode of operation, but also to do a very beautiful bracelet. For existing technologies, designers can redefine products by reinterpreting product usage scenarios, usage patterns, interaction behaviors and user motivation to make complex techniques easier to apply. There are many products in life, no technical problems in the realization, but in practical applications, we can make it more user-friendly and more convenient. With the development of wearable devices, contact experience will also become a designer's concern. Migrating existing technologies to wearables requires a different perspective on user experience and new design to meet people's needs.

Design needs to drive the technology forward

In the pre-web development, the standard or CSS2 era, CSS3 is not defined, web designers like to use rounded rectangle, but in order to achieve the effect of rounded corners, write in general CSS will be very troublesome, but also Many issues, Google's first Visual Designer Douglas Bowman introduced a technology called Sliding Doors of CSS, to simplify and solve the problem.

Douglas Bowman is a designer in itself, but he came up with a solution that average engineer would not have thought possible. When the technology development encounters the bottleneck, when the design is limited, the designer can think and solve the technical problem.

In the wave of technological development, designers also play a very important role is to choose the right specification.

We all know that JavaScript was invented by Netscape and when CSS was not yet a standard, they introduced JavaScript-Based Style Sheets, hoping that W3C would approve the standard, half of which were standard engineers After that it makes sense. Fortunately, there are still the other half is a designer, they confused after reading it. We just want CSS that everyone can write very easily and can easily use it. The JSSS engage in such a complicated, troublesome, due to the designer's choice, but fortunately this standard did not pass, only CSS standard unified design to facilitate the expression. In the same era there may be many kinds of similar technologies, as designers to choose more favorable technical solutions to promote the technology.

The traditional printing industry, which font we want to use what font, before 2007, we have limited choice in the network font, the web design on the challenge is great, because the designer's promotion, the network font technology should be shipped And students. As we have more and more electronic devices and different screen sizes, web designers want to provide consistent content on different devices and keep the style in unison, so there is also a designer and engineer with Responsive Web Design Promote to provide the solution. We see more and more designers play a very important role in the development of technology, they work together with developers to jointly create products, norms. Design and Technology Shuangjianbi to lead the development of science and technology.

Today, a lot of HTML 5 and CSS 3 specifications, many of them are bottlenecks in the design of designers, the need for such technologies appear, and thus promote technology, technology development is also designed for the service. Designers do not have to use code to achieve specific, but can understand the role of some of the technology, and the latest technology will bring what characteristics of these new features will create new user experience. In the direction of technological development, choose more conducive to the design and implementation of the program, which requires the designer to promote. Put aside the technology encountered in the design of Internet products, hardware products, there are many self-adaptive self-learning products, according to the user's habits to self-regulation, intelligent control, designers should fully consider when designing How to use these technologies, the interaction to do more humane, how to better use these features to serve our customers. The technical realization of the principle does not require designers to master, but technology through what kind of ways to better express the designer's choice.

Unlimited creativity to express the future of science and technology

Designers are a group of creative people, may make a lot of compromises in the face of different resources, different owners, different development teams, creativity will be limited due to various circumstances, the resources are limited and the coordination There is a cost. Designers should not only wear shackles to dance, but also want to break the technical constraints. For designers, the uncertainty of conceptual design is valuable. The integration, blending and re-creation of emerging ideas and existing knowledge encompass past, present and future product experiences. Conceptual work may not yet be available to the market right away, but conceptual design can still inspire people when doing conceptual design or looking for inspiration. These designs may be a bit impractical, but we can see how a design concept evolves and grows.

To do creative conceptual design, designers need to think more about user-product interaction scenarios. For example, people who design the future of frog design will have greater ability to interpret the data, and will be good at using their own data. Every day, we produce a lot of data, the way we go, the eaten meal, the shop we visited, etc. The designer needs to see the value behind the data and make the data presentation more concise. The data and processing can be done by Technology to achieve, then under what circumstances, the user will use these data, we should use what way to present the results of data processing, which require designers to think. At the same time for this, designers how to design products to make users more willing to collect and interpret their own data. Designers do not give themselves a limit to meet the needs of the boss, to express their creative experience, and finally shrink, from coarse to fine, from fuzzy to clear, from abstract to concrete, constantly evolving their own ideas.

In the conceptual design more people's feelings and motives, rather than the product itself. Apple's chief designer John Ive said in an interview that his method of design is to break the original framework, such as the design of a lunch box, first erased the concept of lunch box, just the best use of this instrument and the design form . We do a lot of user needs analysis, user experience research, but creative products are often not out of research, iPhone users will never think of my future mobile phone is like this, there is no user before Facebook urgent demand from the social network On the daily life of my friends to see the state. In a new concept has not yet been fully established, the designer's conceptual expression will affect its development. Never forget the first commandment Dieter Rams designed the Ten Commandments: Good design is innovative. We always need creativity to move forward.

So for designers, the face of technology, to think about the existing technology in the expression of what not human nature, to understand and bring the latest technology into their own products, to influence and promote the technology to move forward with creativity To express the technical needs.