In: How do women share social 1 months to 1 million?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I dark Horse: Recently, in this application and application of the picture, in the circle of friends to share more and more high. In is the brand shopping guide website Love map Shopping recently launched a positioning in the female fashion sharing community app, the brand preference of women to provide based on personal taste and style of the social app is how to achieve 1 million in 1 months?

Social on the label

Of course, if you look only at the description, you can simply take in as a social product based on filters like Instagram. For users in, they can use the filter landscaping tools in the to share their own experience, fashion style and latest revenue of fashionable new products.

However, in is not Instagram.

The most obvious is positioning differences: In the target user is a brand preference of female users, and Instagram is more complex. This means that in doing more vertically than the latter. So, in this app, you'll probably see more of what fashion designers and internet reds share. These include the aforementioned big-brand new products, avantgarde Tidal licensing, and independent designers to create a single product.

Of course, in addition to designers and reds, ordinary users can also at any time to share their own style of wear. In to provide users with a complete set of photo-sharing process: Photography-Filter effects-tagging-sharing. After taking a photo, they can beautify the filter with in, then upload pictures, and give themselves brand, place, mood and other labels.

In the "brand" portal, users are able to view the latest information about the brand, which is more often obtained through the online street shoot of the Boomers and brand fans. Because clothing belongs to the traditional big industry, although the line has already gathered many offline brands, but for more traditional brands, they are not enough exposure online, and brand new information is also delayed. At this time the tide people and fans of the information is often the most timely, through their sharing, users can easily see the brand on the new. At present, more than 1000 brands have been settled in.

At the same time, through the label users can also find the same brand preferences with their own talent, this is based on in the social. All social interactions are based on user-shared picture status where users can focus, view, or comment on the status of other users. Based on the label, not only the traditional brand and users can produce accurate links, and users and users alike.

Goal: Strong brand preference, love to wear female users

In love with the founder of the image of black feather, China's female users have a strong brand consumption needs: their sensitivity to the price is lower, for clothing, jewelry and other categories of product quality, style of pursuit of the more brand, personalized. At the same time, their strong purchasing power and brand following power, is the brand's favorite group of users, but also in the target users.

In fact, in the location is based on love map purchase more than two years to operate experience. July 2012, Love map shopping online, with accurate female users and brand positioning, online less than two years has become the largest brand recommendation platform, has more than 600 brands, and at the end of 2013 to obtain tens pre-a round investment.

If positioning accuracy has brought a good enough return for love shopping, why do you want to buy a new social product based on pictures? In fact, love map shopping already has 12 million users, and the mobile end of the number of users has reached three times times the PC side. The layout of the mobile market has actually been completed for the love map purchase.

The point of view of Black feather is: Although Love buys the brand recommendation platform market, but the user needs itself, has not been well satisfied with the release.

Black Feather said that the user has not been satisfied with the release of the needs, including self-portraits to share, get attention, the sense of participation of such behavior needs, specifically is to get more brands to wear information, discover the United States, with the United States, and so on.

To meet these needs, one of the photo-delivery app is clearly the best carrier. By applying the built-in photos, labels and social sharing system, whether users share photos or get information, in the commercial flavor does not recommend a shopping platform so strong, and the user's feelings will be more pure.

For this pure experience, in app is also particularly exquisite in design. For example, in the app's splash screen, they designed a breathing animation; in the sliding interaction, they carefully tested and studied the female pixel ratio, selected 150 pixels plus gesture definition.

And the most let black feather is proud of their image proportion design. Unlike the square chart designs that are selected for general filter applications, they are in the picture display using a 4:3 rectangular chart, can be very good for the user's body and clothing effect reflected, will not appear to reduce the deformation of the situation, which also makes this product in the user and match on the display more perfect.

When talking about the product and in the business model, black feather frankly did not think too much about making money. In fact, the business value may be the least worry in the process. On the one hand, love-shopping in the early accumulation of resources has made the company for the new app's profit demand is not so urgent, on the other hand, based on the accumulation of love map purchase of the strong brand of female users, in can be in the brand marketing, Online shopping guide and based on lbs brand online retail Shopping guide, there is a wealth of imaginative space.

Instead, in will continue to focus on the content of the rich, black feather hope to fully integrate more star talent to fully mobilize the enthusiasm of the user.