In just one months, the merchant went through another 11 golden week

Since September, after the flow began to pull up, only one months, the merchant has experienced a 11 Golden week, a number of merchants daily flow and daily orders have suffered different degrees of trauma. During the Golden Week, the traffic on the major electric dealers ' websites has fallen to varying degrees compared to the previous week. Users of the Browse electric business has been reduced, the line of traffic will inevitably transfer to the offline, holiday travel, shopping is a long-standing difficult to break the traditional habits.

The combination of large-scale promotions and traditional customs makes long vacations a day to cut electric merchants ' flesh and to drink electricity and blood. The decline of the total flow of the electric dealer will inevitably affect the whole order.

According to data monitored by the Ministry of Commerce this year, from October 1 to 7th, the national retail and catering enterprises to achieve sales of about 870 billion yuan, a 13.6% increase in the same period last year, under the power of the electricity business Revolution traditional retail banner, long holiday finally let traditional retail has a bit of the dignity of existence.

Only using a micro-blog to achieve the Huang Taigi pancake, only the use of a micro-letter, has spawned a lot of small and beautiful business. The traditional industry itself has a certain foundation, the impact of the traditional self-help method is to quickly catch up with the mobile internet this ship, a battle for the mobile in the holiday promotion will be different from the previous deduction.

From the data collected, the traditional business of the dignity of many is also because of the mobile Internet, with the internet thinking of the transformation of traditional business marketing trend is more and more obvious. Previously, offline businesses only need to look at the gross profit margin, look at customers, as long as the selection of the offline address, is not afraid of no flow, the kind of waiting for customers to come to the tradition has gradually been transformed, shop location weakened the marketing itself, and in the impact of the electric business and mobile internet attacks, offline store marketing Kungfu was mentioned unprecedented importance.

Tianjin 30 department stores during the National Day, 600 million and "51" Golden Week compared to 30 department stores operating volume is growing. This also directly benefits from the introduction of multiple brands of micro-trust interaction.

Two-dimensional code, micro-letter, the client in the festive period for promotional force, many enterprises to develop and use WiFi for consumers to provide services, store installed WiFi, members enter immediately into the near-field model, with the store experience fusion, through the provision of special coupons, direct scan code inquiries to obtain information, direct mobile phone shopping, These are simple and effective ways to see directly.

Internet thinking can give traditional offline store to bring strong experience and strong interactivity, in the Enterprise brand building, service radius and user coverage has been greatly improved. The differential operation under the line is a big breakthrough transformation. Most of the offline enterprises are done by scale, region and brand. Using the Internet thinking to do traditional industries can bring more surprises.

Of course, mobile apps are just tools, traditional business areas of traditional practices have been done rotten, the industry's specific breakdown of the core competitiveness has changed, the true spirit of the Internet, not the tools themselves, but the tools behind the creative and differentiated and new play, they are the core point of attracting consumers.

For small areas of the large passenger flow of the inspection shop, with smaller, more flexible, closer to consumers gradually become a new model, mobile Internet must be a change in the pattern of retail industry. If festivals are a big attraction, the mobile internet will become the norm for offline retailing as retailers across the road move in.