In order to survive, sometimes it is not a wise choice to survive a severed arm.

In order to survive, sometimes it is not a wise choice to survive a severed arm. Recently, for all the sales of goods such as the wind Tatsu to heaven and earth Huayu discussion a lot, many people think that the move is actually thirst: because such as the wind Tatsu excellent distribution services have been a sign of the guests, in today's major electric dealers have to layout their own logistics in the great environment, the loss of logistics support of all the customers more difficult to reshape the glory. The author does not think so, the major electric dealers have to layout their own logistics is a big environment, but for every customer's current market share and situation, since the construction of logistics is not necessarily a good thing, everything, the specific problems of specific analysis, will not be in the wrong way farther and further.

Where the customer sold such as wind Tatsu is more like "Brokeback to Survive", but also to the point of not selling it: such as the wind is difficult to profit. According to industry sources, a courier company must undertake at least 350,000 business daily to profit and loss, and where the total number of customers to order a day is only a hundred thousand of pieces, some of the receiving address in such as the wind has not established a network of places, by the third party Express carrier, and as the wind Tatsu as a customer subsidiary, Can not undertake any business outside the guest. In this way, if the wind reaches the daily delivery of far less than 350,000 this value, the loss is serious.

This is the reality, the loss of serious, although once a sign, but now the environment has changed, the signs have become a "baggage", to get rid of baggage can be light, otherwise, the outcome is even worse. Every guest only "Brokeback to survive", only to turn over the opportunity. Even the Giants, such as Tencent, have done the "baggage" of the move, its pat and Xun network is not dumped to the Jing Dong.

For every guest, the biggest problem now is how to reduce costs and achieve profitability. Where the customer is currently based on apparel products, than the Beijing-east and Taobao, it is too single, do not need to like such as wind Tatsu special distribution channels, if there are shipments, shun Fung and Yuantong these Third-party logistics can provide services. In this case, sold such as wind Tatsu, cash funds, but also to shake off the baggage, and reduce the operating costs, why not?

In fact, for every customer's users, almost feel no impact, because if the wind reached the completion of the acquisition, although with all customers in the equity has no relationship, but in the next 5 years, such as the Wind Tatsu Express will still be the exclusive express supplier. As a result, many old customers will not be affected by the fact that they sell the wind. Someone tested: Sell such as the Wind Tatsu logistics, which is the customer is not the consumer goods are affected, the Sunday afternoon order, the next Tuesday noon delivery, although more than usual "the next day up" a bit slower, but can be accepted. This shows that selling such as wind is the right choice.

Sell such as wind Tatsu, but still like the service of the wind, will not lead to good distribution before the service for all customers to accumulate a lot of popularity lost. Such a severed arm, seemingly painful, in fact, is the best of both worlds: for every guest is a good thing, for such as Wind Tatsu is a good thing.

For now, where the customer prudential products, the most fundamental opportunity to turn over is to use the funds, focusing on creating product quality, research and development of attractive styles, to create the ultimate user experience, to "sincere" promotional, to regain their own market and reputation. So, I believe that in the near future, the Avatar will certainly usher in their own spring.

Wen/Zhou Zhenghong