In order to travel to Taiwan, the mainland has bought two travel agencies

Passers-bull today announced the acquisition of the vast majority of two travel agencies-the great Lok Ma Travel Network in Hangzhou and the classic holiday in Tianjin, the same fun with the travel network, the amount has not been disclosed.

Zhongshan National Brigade and the classic holiday not only holds the qualification of travel business in Taiwan, but also operates in Taiwan in 20 and 17 respectively, and has a mature service and resources in Taiwan. Through this acquisition, the cow will be able to provide Taiwan self-service products and services in the country, and in Tianjin, Zhejiang to provide consumers with Taiwan and tour products and services.

The reason for the acquisition of the two travel agencies, Udunder CEO, said, because "Taiwan is a popular destination for leisure tourists in mainland China." Relevant data show that 2014 years about 4 million mainland tourists travel to Taiwan, an increase of about 39%, Taiwan in the mainland outbound tourists popular destinations ranked fifth (by exit statistics).

The larger background is the current outbound travel hot. According to the National Tourism Administration official website information, the year of the Sheep Spring Festival holiday, outbound travel number growth reached 5.19 million, year-on-year growth of about 10%. In the Maldives, Japan and South Korea and Europe and other popular destinations outbound travel to achieve a certain result, won more than 20% of the outbound market share, aimed at mainland tourists love the Taiwan tour is also a reasonable thing.

In addition to this acquisition of travel agents, the recent movements of the cattle: sinking to the two or three-line city, covering more areas, in the fourth quarter opened 45 regional service centers, to strengthen direct procurement, across wholesalers directly to provide services to tourists, and operators, the hotel close cooperation. While improving the quality of the service, the pedestrian is speeding up the layout of the tourism area coverage.

In addition to the dividend from outbound travel, the cattle are still in the mobile end of the dividend period. According to the 2014-year Q4 reported by the cattle, the past Q4, mobile traffic accounted for the total online traffic over 65%, mobile orders accounted for more than 45% of the total online order volume. It is estimated that in the next quarter, the number of mobile orders will exceed the PC. The two bonuses have left the bulls with a rallying on the downside of a net loss of over 500 million yuan over the past 5 quarters.

In the rapid development of the dividend period, horse racing is undoubtedly the most important. So the huge loss of the bull has not slowed down the meaning.

Along the same lines, other online giants are doing similar things. Yi Long in the background of net loss of 269 million yuan last year, the online super thousands of Taiwan features accommodation, layout of the Taiwan market; United Fast taxi art Dragon layout mobile O2O; Ctrip is teaming up with a car rental company, with the car rental companies to cooperate with, investment easy to use vehicles, strategic Holdings travel notes, the acquisition of Fast Hotel Butler; Last December, Ctrip CEO Liang Jianzhang even publicly announced that it would invest 1 billion yuan for layout. Where to go to invest in travel, the high-end hotel business.

Use Cow CEO Udunder to 36 Krypton said is, "2015, online leisure tourism industry will be further rapid development, the market pattern is determined." ”