With the attention of the urban youth on the special day of November 11, the reporter found that in recent years, the popular "Singles Day" has obviously become a good "nuggets" of the vast number of businesses, the participation of electric business enterprises to make "Singles Day" into a "net shopping festival."
Only yesterday, the reporter received nearly 15 mobile phone from Taobao shop, online travel website of various promotional information. It is understood that the 2010 "double 11", Taobao's daily turnover reached 936 million Yuan, 2011 is 3.36 billion yuan. Therefore, this year's "Double 11" big promotion, has spread from the Taobao to Jingdong Mall, new egg nets, bowser nets, Amazon, Suning easy to buy, Xun, where a customer-prudential products, such as a lot of electricity business website. This upsurge attracted several big online travel website also can't restrain, reporter has learned from Mango NET, the website is aimed at "double 11" launched "The Carnival of Travel" in order to deal with this "singles promotion" upsurge in the whole country. From November 10 to 18th, consumers login to Mango net, can be snapped up prices for 1 yuan, 11 yuan, 111 yuan, 1111 yuan, 11111 yuan preferential travel products, products covered hotels, air tickets, car rental, tourism products, and yesterday also made a single benefit free to send.
Mango Network Marketing Department assistant general manager Hekingjing said, can be foreseen, in many electric dealers vigorously push, this year "double 11" net purchase turnover must be very considerable. He also said that compared with previous years, the "double 11" promotional front significantly elongated. Public power business site one months ahead of the start of the advertising bombing, some sites will promote activities in advance or continuation, including Taobao two months ahead of the start of the "Double 11" promotional campaign, QQ online shopping October pioneered the "Crazy Rob Festival" and so on.
Tourism industry insiders believe that tourism business enterprises are unlikely to only "double 11" on the day to do special publicity, but more expect to focus on the 11.11 before and after. Hekingjing agreed with this view, he told reporters, Mango NET will launch the Spring Festival ticket "Early Bird Plan", Christmas and New Year preferential travel promotional activities.