In simple, three steps to teach you how to know the real Alexa

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In simple, three steps to teach you how to know the real Alexa

It seems that website optimization, site rankings and related topics will always be webmaster concerns.

But three steps think, how to find and retain visitors and solve some of the problems, is the webmaster should be concerned about. But often have stationmaster asked me what Alexa is, PR is what?......

I often encounter "Alexa really so important?" is Alexa really so authoritative? and so on.

In the group yesterday, a friend mentioned about Alexa and PR issues, I wrote this summary. The reason why the two relate to each other is because I really found their relationship.

One: What is Alexa?

Alexa is to publish a world site rankings and eye-catching a website. Alexa, which started out as a site navigator, was founded in April 1996 to allow Internet surfers to participate more in the organization of Internet resources while sharing virtual world resources.

Two: Alexa operation principle:

whenever users open a new page with an IE browser with the Alexa toolbar, the Alexa server (data.alexa.com) receives the encrypted packet; The core information in the packet is more than 10 parameters, including the current page address, page opening time, Client display resolution, Alexa toolbar version number, and so on; one of the important hidden parameters, is the Alexa for each installed toolbar automatically generated ID number, this number should be the only one in the world; Alexa uses this ID to uniquely identify the sender of each feedback packet. This is the solution to the PV repeat calculation problem and prevent the same user repeatedly to refresh cheating important means.

Third, the Alexa is fair?

A lot of people ask this question (I've often asked myself).
The world does not have a second website like Alexa does not need you to insert his code in the Web page and so on to calculate the rankings. He treats all the websites of the world equally.
No matter today from China to the world authoritative news media in discussing the scale of a famous website, the Alexa is the standard.
Here to insert a sentence, first he is the world's only (now come out of a Chinese website ranking, temporarily not in the list), the second need to rule out a small number of users cheating. The third, Alexa has been constantly adjusting his algorithm, so objectively, he is impartial and authoritative.

The meaning of the four Alexa?

Personally, the meaning of Alexa:

understand the level of your potential customer users, install the Alexa ratio situation (of course Alexa is only a reference value). Know Alexa can understand the strength of opponents (in the same situation). Know Alexa can understand their company's traffic growth and decline (daily enough to record). Learn about Alexa can analyze the antecedents of the site/history and so on (son corn as well).

For commercial websites, ranking is more important:

is one of the basis of advertising charges. One of the bases for evaluating the value of a website (if you want to resell the domain name or website later) is to hype a reporting point for the news. An important method of closely monitoring competitors. (For your competitor website, do you see his traffic and rank changes every day)

Five: About cheating:

1: If your home day IP in more than 500, it is easy to make your page reach 100,000.

2: If your home IP in more than 5000, installed Alexa to ranking the effect of Ascension is not very obvious.

3: Do not participate in what "the third generation Alexa brush ranking tool". There is no free lunch in the world, and those who participate in the rankings are not yellow or poisonous. Even one day, others search your site, the first is: "* * website Alexa cheat" information. (Don't laugh, December 05 I met this embarrassment ...)

4: If you can, try to install one yourself. Even if you can't bring a significant improvement to yourself, at least you can add a real data to Alexa.

5: Bounce Window (a station to B station, the windows of the same site are not in this range of calculations and the if contains now has no effect on Alexa. Only the mouse touch is the URL behavior will be recorded. As for the group of netizens mentioned a person refresh the page 100 times 1000 times, it is a barren ridiculous!

VI: Other

1:alexa publishes a ranking result every three months, the usual ranking. The 2:alexa ranking depends on the number of access users (users reach) and page views. Alexa Daily statistics on the number of users and page views per site. The adoption rate of 3:alexa toolbar varies across the globe. 4: Different types of Web sites are sometimes not comparable, so can not blindly compare comprehensive rankings. 5: It is best to actively add their own URL address to the Alexa, otherwise the statistics of the traffic will be affected, and Alexa does not provide the detailed statistics of the number of visits to these sites.

6: In general, the higher the ranking (the greater the browsing rate), the more reliable the site statistics. Generally speaking, the monthly visit volume below 1000 or ranked 100,000 after the website statistics is inaccurate.

Seven: Alexa and Google PR contact.

I often jokingly: Alexa is a teacher every day to check the homework to your grade, PR is your college final exam transcripts.

In order to more convenient and the image of Alexa, three steps deliberately compared with the relevant data of PR, sorted out as follows
A:google close to the daily update, the ranking results are updated every day; Alexa updated every day, showing as "Day ranking",

B:googlepr nearly every three months update, the actual weight every day updates, Alexa every three months to publish a ranking results, that is usually said ranking.

The C:alexa robot is called a crawler and uses it to collect data; Google's robot is called Googlebot.

Alexa site Classification directory is taken from dmoz.org. Don't forget, Google's site catalog is also taken from here. Alexa on the display of the site with links/similar to the site, this data is usually obtained through Google

This article starts Wangyeba, authorizes: admin5,58admin,6b9g reprint.
If you would like to reprint this article, please contact the three step design q:8824812,e:ifseo@126.com website Optimization Lab.

Without permission, shall not be reproduced or deleted arbitrarily. There is doubt about this article, welcome to discuss with three steps together. Thank you.