In the 2013, the electric quotient seemed to be lost collectively: popular "desperate"

In the 2013, the electric trader seemed to have lost its way and began to become popular.


　　


"Desperate" one: today to see a message, Jingdong Mall open platform to play "0 account period."


　　


Lao Liu really is desperately, regardless of the cost also want to let open platform bigger and stronger. However, Liu has an inertial thinking, suning as an imaginary enemy. If this is the guiding ideology, Jingdong Mall How many lives can spell it?


　　


modern retailing can be basically divided into two modes, one mode is to build a wide distribution mode based on the brand, and the other is to pursue a large store model of low cost and scale effect with rich category and efficient operation as the core. The relationship between Suning and suppliers, as well as the advantages of procurement costs, no matter how the Jingdong Mall to fight, it is difficult to achieve a qualitative breakthrough in the short term. Su Ning can bear the strategic loss of E-commerce. Who said that love to fight will win, choose the wrong opponents, love to fight will die.


　　


"Desperate" second: Ali's mergers and acquisitions frenzy.


　　


Ma's famous saying is, Ali dozen lanterns also can not find opponents. In the past six months, Ali's mergers and acquisitions really momentum like Rainbow. From the gold to Sina Weibo, Ali desperate mergers and acquisitions, I and my small partners are stunned. But the merger of Google and Yahoo and other mature enterprises, but more methodical than Ali. From logistics to life service platforms, from TV boxes to mobile phone operating systems, from Alipay to internet finance, does Ali really want to be a god-like enterprise? If the small and medium-sized electric power business can not profit, Ali's profit sooner or later is a problem, even become a systemic crisis.


　　


"life-defying" of the third: 1th shop like to play the game of the Brave, into the fresh electricity business.


　　


There is a problem rarely mentioned by practitioners, that fresh prices are not fully marketable. In other words, government departments have the ability to regulate the formation of fresh prices, and to depress the prices of agricultural products such as food. The price is not in place, the practitioner's pain index is high and it is difficult to form a virtuous value chain. Electric dealers and few enterprises with deep pockets, to feed the fresh value chain. Therefore, the low customer unit price of fresh products covering the cold chain cost is a problem, as a drainage products also cost too high.


　　


And those who wish the electric dealer immediately to die of observers, electric dealers "desperate" is not deliberately for it, but did not realize that the crowdsourcing and community is the main path of e-commerce development. Ali excessive pluralism, Jingdong Mall of the Paranoid, No. 1th store's Big adventure, is because the electronic commerce has no frame of reference, can only keep on trial and error and adventure. The essence of Taobao platform is a super distribution system, Jingdong Mall is the essence of a supermarket, and distribution and shopping malls are not the essential characteristics of e-commerce, offline distribution and hypermarket even more mature development. E-commerce needs to form the virtual integration line of the retail channels on the network, as well as the formation of online social division of labor through the crowdsourcing system.


　　


Tesla is a new energy car company that has recently been as hot as Apple. My friend Mike is playing Tesla Test drive, I envy him.


　　


One Sina Weibo commented: "Tesla's success: New Energy + Internet + crowdsourcing" Tesla brings not only the power system innovation, but also the use of car concept of change, it is a touch screen instead of a variety of cumbersome buttons, in the sales model is also the first to rely on the Internet sales brand. In addition, there are "crowdsourcing", its rise is the process of cooperation with a variety of parts manufacturers, which is contrary to the practice of the automotive industry, the traditional car brands think most is to master the "core" technology. In fact, "crowdsourcing" marketing than "crowdsourcing production" is also important. The core of marketing is the formation of creative planning, and only rely on social production, can really solve the problem of lack of creative marketing. Creativity is not outsourcing and forcing employees to work overtime can be achieved, crowdsourcing is the real solution.


　　

The
community is another growing pole of e-commerce development. Traditional retailing does not necessarily require the community, but the consumer as a small difference in the atom, as long as the continuous provision of cost-effective standardized products, you can fix consumers. But the popular view is superficial. German-American writer Marcuse in his book, "Uni-man", said:


　　


"developed industrial society has successfully suppressed the negative, critical and transcendental dimensions in people's hearts, making this society a one-way society, and the people who live in it become one-way." Such people lose their freedom and creativity and no longer envision or pursue another life that is different from real life. ”


　　


People must be multi-directional people, the future of E-commerce must go to the development of a more multidimensional space, this and long tail theory of the opposite style. Long tail theory or in the accumulation of products, do not see the essence of the electrical business is the sale of a dream-general temperament of the special products. When the offline retail has done the branding and lean, e-commerce must be to achieve the need for and dream of. And this process needs to form a community to do it.


　　


now many observers believe that there is no commercial value in the media, and anti economic common sense. In fact, the community from the media will explode a strong vitality. The wings of E-commerce are mobile internet and social networks. Now the mobile internet has developed rapidly, while social and social networks have lagged behind. This makes the advantages of E-commerce precision marketing is not maximized.


　　


Ali and Jingdong Mall have their shortcomings, but I still hope that these two companies can be listed in the heart. To know that the Amazon and Uniqlo are listed only slowly adjust their pace, why China's electricity business is so poor. The desperate is also a realm. The real danger is to slow down the life, experience the perfect and imperfect life. The future of retail business in E-commerce. Who wants to wait and see?