Every year, there are many popular words in Silicon Valley that will make the tech circle feel they are doing great business. Linguists say that in the Silicon Valley, popular vocabulary updates are the fastest, such as large data, software as a service, Internet of things and so on, without these abstract words, the science and technology circle of people to use a much more complex language to describe. Geoff Nunberg, a professor of linguistics at the University of California, Berkeley, says the popular words in Silicon Valley make things look more important in their own right, and the Silicon Valley tech Circle is full of that vocabulary. In addition, Ellen Leanse, vice president of new venture Eastwick, says that using these buzzwords often makes people feel like they are in the circle. According to a recent message on Twitter, the following words are likely to pop up in the 2014: substituting hacker: Data-driven marketers are increasingly using the term to describe their work in order to differentiate themselves from traditional market work. According to the online definition, the so-called substituting hacker refers to those who are based on data analysis to make decisions on the market, they are usually good at using data analysis tools, most people can write code, at least in the database to operate. And substituting hacking refers to the process of finding new income growth points. In new ventures, the relationship between market participants and programmers is often uncertain, when a company is running out of money, marketers are always the first to leave, so marketers who program, work closely with engineers can get more valuable positions within the company and focus on growth, This is what startups need most. But in the next 10 years, all market people will become substituting hacker, the market position will be a technical job, is based on data-driven work. Nth Screen: Multiple screens a wind projection, called Foundation Capital, predicts that nth screen will pop up next year, in fact, in 2011, Samsung unveiled the concept of multiple screens to share content among a variety of products. Their aim is to allow consumers to easily share content among Samsung's products, mobile phones, tablets and smart TVs. The technology giants will support and adopt the concept so they can lock in their users. Design thinking: Designing thinking the word came from Stanford University's Design institute and was greatly influenced by the Ideo company, which was created by David Kelly, who designed the first mouse for the 1980-year Apple Computer. In David Kelly's view, design thinking is an innovative way of looking at things from a human perspective. Although many people do not know Ideo company, but design thinking concept of thinking will be popular in the 2014Get up. Ephemeral sharing: After reading, burn the private sharing application Snapchat has gained a huge amount of investment because it attracts the attention of young people. Because users do not have to worry that they will be posted again, but a few seconds later disappeared. Snapchat's business is still growing, and recently they have announced that they have handled 350 million messages a day. In the 2014, more competitors will appear in ephemeral sharing briefly share this area. Hyperdata: Super Data Someone says the next successor to the big data is hyperdata, a word that is particularly suited to the style of Silicon Valley. According to the scholar's definition, the so-called Hyperdata super data is that the data can come to your hand, you can easily analyze it, like a hyperlink, the super data is also pointing to other places of data. And it's a concept that comes up very quickly in everyday business.
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