In the age of big data and clouds, the movement is different.

This year is the second year that IBM became a http://www.aliyun.com/zixun/aggregation/30537.html sponsor, and the tournament is becoming "> unique, no doubt." For example, when you see a list of seed players, you will mistakenly assume that it is in Garros, because, with the newly-released American singles champion, Cilic, there are 12 superstars who have won the Grand Slam singles title.

We're also thinking about what IBM can do for it, and although we've long realised that tennis is inseparable from technology, we've worked very hard, as many fans have been unable to accept a Wimbledon open without slam tracker.

The "Big Collection" of the game statistics is actually something we've been doing since 2005. IBM tracked 8,128 Games, collected 41 million data points, and used 5,500 analysis models to pick out the most important three indicators for both players against each player in 43 potential dynamic indicators, each with the keys to the match (winning key indicators). will give you a very deep understanding of the players.

Djokovic would have lost the game if he had not reached the target of the serve-he would normally have scored 60% of the 4 to 9 rounds in the first serve from 40% to 50%. It sounds like a mouthful, but when it's presented as a picture of the app, you don't think you know nothing about tennis.

The network may be more special, even if tennis is a new thing here, but the Chinese fans and the media and the mature market are equally picky, which makes us have to do everything we can.

It is clear to us that the focus of tennis should not only be on "professional", but that we have come to the conclusion that we have been fully exploiting social media for years. Tennis, and even more sports, should pursue a "sense of participation", which should be an experience, the importance of which is that all people can find happiness here.

IBM made an interesting attempt with Tencent during this year's World Cup in Brazil. We have built a large social data analysis system for Tencent that leverages analysis of social platform data and cloud computing technology, collects and analyzes fans ' comments, opinions, and sounds, and integrates the results of the analysis into the content of the report in real time. We know the fans better, just like the results are always surprising to us. The heat of "lottery" is far more than the common World Cup hot words such as "handsome Men", the fans ' mood was also clear, with Argentina's approval ratings higher than those of Germany's before the final, largely to the credit of Lionel Messi, which rose 15% after the game.

The data is the most real. We've been building "social Wimbledon" over the years, and this year IBM has made a big view of what the fans are talking about about Wimbledon on Twitter. More than 40 tweets per second form a huge stream of data, the organizers can clearly know where fans talk the most in the world, what topics they are talking about, which players have the most influence in the world, and how long a tweet in London can be found and answered by New Zealand fans ...

Based on these data, we can do a lot of things. For example, during the World Cup, Tencent online a hot topic is "gold", we first use the large data analysis to get the characteristics of different stars, and then produce a typical fan "portrait", and then the fans of their own interests, personality and behavior of the comparison, you can identify the real fans of "gold."

There are a lot of similar examples, and this is a positive loop, and we know more about fans and how to make them feel involved. The stronger the sense of participation, the more active they are on social platforms, the more data we can get, and the more exciting the game is.

It is true that the industry has already made a similar sound in the Big Data event. Absolutely not limited to tennis, the NBA has already used it. When Jeremy Lin returned to the game, the anchor was able to quickly analyze how different he was before the injury.

At another world-class golf tournament, the U.S. Open, IBM and American Express collaborated to design a video console. Fans can select five of their favorite idol players according to their personal preferences, build a highly personalized competition chart, and then interact with American Golf Association experts and other golf enthusiasts through IBM's social media platform.

Today, the experience extends to mobile phones and other mobile terminals. There are a group of "atypical" fans who, in the face of lengthy games, switch channels from time to place and watch the game on their phones. In fact, Slam Tracker's use of the scene has largely shifted to the phone.

And the data is not just for fans and the media. For the players, the organizers, it is also bringing about qualitative change. The Miami Heat is using statistical analysis software to draw up tactics and list players, and top players such as Rafael Nadal and Djokovic are also using data to improve their play and analyze their status ... For the U.S. network, the top priority is how to meet the "more than 6 million independent visitors, 83 million visits and 1.3 million video playback" of the huge demand, as well as the new 360-degree 3D panoramic view features.

Technology has been on the playground everywhere. How to create a game from ticketing, pre-preheating to the scene of control, website operation, tournament play and other links are impeccable competition? How do coaches and players play from a game's tactical setting to the pitch? How does the media write about events that capture fans ' interest and blend hot topics? How can fans get a sense of participation in the game anytime, anywhere? All of this is being innovated and perfected by technology.

In a word, exercise has become more imaginative because of technology. Murphy is one of the unforgettable people, he used to be a dance band in New York. He did a very interesting thing, and he worked with IBM engineers to create a custom music algorithm, using 2014 of data from the United States, to use music to interpret every tennis game.

Due to the musician's peculiar sensitivity, he observed that in addition to the regular factors such as score and player status, he had his own unique "gas field". This gas field is often composed of seemingly unrelated external factors: such as the audience's reaction, site conditions and the day of wind, humidity and so on. He added all these factors to the music so that each game had its own unique digital footprint. These songs are light and cheerful, "a listen to the rhythm of the tennis." ”

This is the new spirit that technology brings to sport, but this is just the beginning, the era of big data and clouds, and the movement will be different.