In the age of mobile internet, stationmaster needs to attack

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As we all know, in the traditional internet era, webmasters have been very beautiful, and also achieved a good growth experience, including wealth. But into the internet era, the webmaster did not continue to seize the commanding heights. In fact, carefully measured, or understand. Because in the internet age, they have achieved a certain degree of success, and to obtain a good profit. However, perhaps familiar with the development of this model, in the mobile internet era did not grasp the opportunity in time, but some emerging innovators seize the opportunity.

Originally in the mobile internet era or grassroots level can take the lead to sniff a new development opportunities, but unfortunately we do not see this sensitive sense of smell from the grassroots webmaster appear. Entrepreneurs, including new entrants to the Internet era, have not grasped the pulse in time to follow up quickly. We see whether the emergence of a taxi app, or the popularity of micro-letter, are the big company driven by a virtuous circle. But the opportunity and the case of the grassroots reverse attack is not many, even hardly. This is regrettable. So how should grassroots owners embrace the mobile internet? Or, now to the mobile internet, grassroots webmaster can still attack? This is more important to the webmaster.

May 10, 2014 China Internet Entrepreneur Conference convened, the theme is to build a mobile entrepreneurial ecological circle. How to explore the transformation of webmaster? In the traditional internet age, one of the characteristics of webmaster is that the model of community development is relatively strong and popular. So how should this model be developed in the mobile internet age? Sing President, Micro community leader Chen Liang's "traditional community how to enter the mobile internet" is worth our thinking. The micro-community is characterized by the micro-community to adapt to the needs of mobile terminals, simple, lightweight, micro-community to meet users in the mobile end of the exchange of interest needs; At the same time, the micro-community into the public account Exchange into WEB2.0 mode.

So how do webmasters build their own micro-community? A big feature is that Tencent is too powerful in the mobile internet age, and since the platform can accumulate enough traffic and popularity, it becomes very important to tap into this platform for the development of new forces and technological innovations. Today, the micro-community in the micro-letter, hand Q, Space and other platforms with a large user, coupled with the spread of social relations, micro-Community is a natural user resource pool. The cost of user access to the micro-community is very low compared to the promotion of a stand-alone app. Moreover, in addition to the owners open discuz! technology, open Tencent's ability, now also open the user resources. This is a very critical point. I believe members should understand why the micro-trust platform should be chosen. Micro-letter is the largest mobile user portal, in fact, this is enough. In addition, the push function of micro-letter and the UGC content of the community are naturally complementary.

Say discuz!, stationmaster must all clear in own development, use how many discuz! technology, in its more than 10 years of development history, has been helping stationmaster to start a business, this is very important. A simple retrospective of discuz! 's history, 2005 free Open source, 2008 launch of Roaming, 2010 launched the Cloud Platform, 2013, launched a micro-community. Each time the changes, are leading the webmaster to explore new opportunities for development.

In the era of mobile Internet, cross-border cooperation and the opportunities arising from it have come quietly. For example, travel sites can also carry out Cross-border matchmaking programs and so on. The link is the mobile side of the micro community, because the user's mobility has become the trend, more users become familiar with the mobile communication mode, and their own more activities and points of interest are placed on the mobile side, so the establishment of the mobile end of any applications exist opportunities, the key is how to explore the intrinsic driving and relevance. With mobile tools, such as the use of two-dimensional code access, coupled with a certain interest-driven, will inspire more user enthusiasm, this is the current mobile end of the most common way of activity.

So why use the link of the micro community? It's simple, because there's a convergence of opportunities and an extension of appearances. At present, micro-community has been through the micro-letter and mobile phone QQ. In the micro-letter end, users can share the content to the micro-letter friend Circle, in the mobile phone QQ, users can share the content to mobile QQ space and micro-blog. What is the benefit of doing this? First, the core value of the PC-side community lies in the user UGC content, and the high quality UGC content is its originality and value. The core value of the mobile end of the micro-community lies in interaction, and the connection between the two is the topic of UGC content interaction. This is the foundation, but also the value that stationmaster can use.

The second is the linkage of tools. Some people doubt that with the micro-letter and mobile phone QQ, but also need to "interact" in the micro-community? Micro-letter and mobile phone QQ is a communication tool, pay attention to the communication anytime and anywhere, its content and topic can not precipitate; the Community is interactive tool, communication between users is not instantaneous, Perhaps an interesting topic and content will remain fresh and valuable in a few months. In addition, what is the value of the mobile end? The value of the mobile end lies in the sun. Behind the scenes of all sorts of explosions is a potential opportunity for convergence. Sometimes it's easier to "send photos" than "post". Because there is a picture of the truth. In some industries this is beyond the UGC content itself. Of course, the extension of the two convergence is very crucial.

Finally, the fast development of mobile end, for Stationmaster, is follow, follow up, follow up in time. Follow the process of how to change the inherent ideas, especially to be familiar with the mobile end of the user's habits, mind and the evolution of the trend. In order to motivate themselves to launch the corresponding products, and in the segmentation of the user base to grow opportunities. In fact, a lot of mobile game development and the development of mobile electric business is so. is in the mobile end in time to seize the user's mentality and mind, in addition, to give users a fun to participate. Why do you have so much praise and praise in your little friends circle? Because the background has the interest drive, but now already useful rotten suspicion, not only stimulates the user's participation enthusiasm, but also has the continuous source power, this is the stationmaster needs to excavate the intrinsic drive, certainly said easily, does may be difficult. But there is demand there will be application, this is the truth that will never change.