In the C2C market by Taobao alone a few years after the pat network comeback

In the C2C market by Taobao alone domineering years later, patted the net comeback. Yesterday, Yi Jingdong new pat network officially announced on-line, and held a strategic partner conference. Pat network will use more stringent access threshold to grab the living space, outflanking Alibaba core business Taobao. However, despite the pat network offer WeChat micro-store, Jingdong long tail search and many other "killer", but the specific effect is still unknown, most sellers are still watching.

Strict control of sale

"For the new pat network, we have two red lines, respectively, fake and corruption." Facing the field of many sellers, Jingdong Group Vice President and Pat Pai, president of 莺 Ying Chun said. Harsh access threshold patting network is one of the means to eliminate fake, insiders believe that, as the "market second place," relatively unique or niche positioning is appropriate.

According to reports, the new pat network in 3-5 years will not profit for the purpose, but will give business traffic and advertising subsidies. In 2014, the advertisement traffic of the pat network will be subsidized by 1: 1, which directly reduces the advertisement cost of the businesses by 50%. In terms of users, as the pat network has up to 800 million QQ users, these data will be fully open to businesses, WeChat micro-shop will also be a key pat access to help businesses do a good job of customer maintenance. Ying Ying Chun stressed that in the pat platform, will insist on zero tolerance fake attitude, and to ensure the stability of the rules of the platform.

Relevant person in charge of patting the net also disclosed to Beijing Commercial Daily reporter that patting net is about to open up with the search level in Jingdong. In the future, consumers will not be able to search long tail products in Jingdong to display the results of pat pat search. WeChat platform with a variety of shop tools to become the only C2C platform to support WeChat transactions.

Called Taobao

Ying Ying Chun yesterday bluntly, at this stage China C2C market chaos, the issue of frequent sellers, while many businesses located in the ecological chain can not be profitable, platform rules, "North Korea to change" let the business interests are potentially threatened. The new pat network from the traffic distribution, user sharing and platform rules and other aspects of the market to create a new healthy ecological environment. This position is also seen as the market chiefs Taobao challenge.

According to the data from China E-Commerce Research Center, as of December 2012, Taobao ranked the top of the market with an absolute advantage of 96.4% in the C2C market. At that time, Taobao still had a market share of only 3.4 %, Ranked second with a difference of about 30 times. In the past two years, due to a dominance of Taobao, the latest data of C2C market share is also almost no update in these two years.

But in the face of the problem of Taobao, 蒉 莺 春 that the two are completely incomparable platform, as the "newborn baby" pat network offers personalized service and Taobao is different.

Seller wait and see

Lin Chen, vice president of pat network operations, said the current pat platform has been settled by hundreds of thousands of sellers, while the pat network is still ongoing investment, vigorously expand the number of sellers of goods.

Data show that Jingdong acquisition pat network in March this year, in April the pat network set up as an independent subsidiary, June 5 pat network for on-line testing, operating time of about 42 days.

Beijing Business Daily reporter patted the net found that the revised home page set up a link Jingdong and easy to Xun, the page will recommend related products within the Jingdong Mall, the two sides have reached a certain degree of integration.

However, the seller is still worried about being a "newborn" pat network. One resident brand owner who settled in the pat network said to the Beijing Commercial Daily that although Jingdong has given the seller a good promise, the future traffic conversion Rate, customer needs and WeChat, QQ's effect is still unknown. The seller frankly, only part of the small pieces of goods on the network to test the water, large items have not dare to try large-scale, is still on the pat network outlook on the sidelines.

Beijing Commercial Daily reporter Li Duo Lu Yi Shan