In the current situation, the enterprise station in the end how to do SEO, how to optimize the promotion

Absrtact: Baidu Endless K Station, and repeatedly update algorithm, now those to the enterprise stand do seoer already touch north. Collection, purchase links these are useless, and sometimes even the original does not work, the current situation, the enterprise station in the end how to do SEO, how to

Baidu Endless K Station, and repeatedly update algorithm, now those to the enterprise stand do seoer already touch north. Collection, purchase links these are useless, and sometimes even original effect, the current situation, the enterprise station in the end how to do SEO, how to optimize the promotion?

One, the website updates every day, adhere to the original effect?

Now the enterprise station, a little optimization is likely to be excessive Baidu. Once a friend asked me this: "Why a few days regardless of the site ranking than the daily update ranking of the site is still better?" Besides, the articles in the station, what is original, unique article, what is high quality, users like, and users can get useful information from the article. In a website even if you write n many original, no one clicks is still not high quality. This is the so-called original is not necessarily high quality, original does not necessarily have effect.

Suggestion: Station update frequency, the next day update can. We do not do technology, we are webmaster, for enterprise Products What do we know how many? technical articles can not achieve the original article, the collection of hot news for the promotion of the site is not big. Therefore, it is enough to concentrate on updating 3-5 articles every other day. Articles must be relevant, novel, have their own unique insights, can arouse the user's resonance, think of users want to write the needs of users. Remember that you are not updating for Baidu, but updating for users.

Second, the enterprise station best not to these platforms to send out the chain

1. Do not go to Webmaster class SEO class forum hair outside the chain

Once a SEO Master said: "You know how these are K station, Baidu is how to determine it?" Search engines have their own spam database, and then the following. "Think of is also, their own enterprises in the SEO forum outside the chain of what use it, and do not want to shut, and no one clicked." Some time ago seowhy large reorganization, the husband only also said that the future of the forum outside the chain will almost no longer pass weight, almost no effect.

Suggestions: Webmaster Forum, SEO Forum is our learning, charging a good place, where it can indeed gain experience, solve problems. But to rely on him to transfer weight, improve the quality of the site, really too far away. Too much junk outside the chain, Baidu will give you how to punish, you should understand.

2. Set up the Nofollow platform

NetEase blog, West Shrine Alley, Kvov, and so on, is indeed a high-quality platform, but they have set the nofollow, is not to pass the weight of Ah, what is the use?

Recommendations: In the choice of business-to-business, classified information, forums, such as the chain platform, first Test, to see whether the source code set nofollow, do not fall a discreetly tragedy. In the selection and cultivation of the blog, I did so: Sina, Tianya, and news three blog, every day in the form of diary to cultivate, casually write something can be, adhere to the one-month anchor text.

3. Paste easy to delete, encyclopedia easy to change

Yes now bar, encyclopedia outside the chain is easy, but also Baidu's product quality can not be doubted. But stick to delete the phenomenon you can meet? The post was valid, a few days to delete, where we go to ah; Wikipedia entry can be modified, then he can delete, remove your links, plus his links, such things have happened. You have not seen a special delete stickers, delete the link to the squad?

Recommendation: It is best to write a soft article every day, and then take to contribute; Moreover, it is advisable to find some new resources, highlighting the relevance and universality of the chain. I basically find a new platform every day, no matter through the competitor website analysis, or through the introduction of friends, or through the network access can be, remember must go to test, see the effect to decide whether to continue to use.

Third, such a friend chain do not change!

1. Does not have the correlation, the industry does not have the correlation website quality to be high, to our enterprise station to have the voting function? On the contrary, it will arouse the query of search engine.

2. The export chain took over. Some sites export links 50 away, some even hundreds, for such a friend chain useful? Instead, it brings a burden on its own website.

3. Website update degree, some outside the chain snapshot although the next day, but has not updated an article for half a year, that also with him to change what?

Suggestion: Since Baidu has posted the announcement, the enterprise station buys the link to be punished, then we take "Ningquewulan, the quality first" as the principle to exchange the friendship link. Remember to go to the other site to see for themselves, to see article quality and update frequency, to ensure that the rest assured.

Iv. using social sharing tools to guide traffic

In the "Outside the chain has become yesterday," the era, we have to explore a path, closely follow the development of the Times. For example, the most popular microblogging, good drainage effect is quite impressive, you look at Durex's official microblog to understand everything. Establish corporate brand image, with the most concise words to convey useful information to the user. Open a number of platform micro-blog, perhaps a short few words will let your traffic fly up.

V. Website structure optimization should not be neglected

In order to ensure that the spider can unimpeded access to your site, the first to make a site map, to Baidu and Google submission; Then set up a good chain, and then one is to ensure that the site does not exist dead link page, if the dead chain to detect the timely processing, or delete or make 404 pages.

In order to reduce the weight of the home page to disperse, to block some of the frequently updated columns, such as Contact us, company introduction and so on, it is best to do under the nofollow settings.

Lu Xun once said: "There is no way in the world, the people who walk more into the road." Today I would like to say: There is a road in the world, the people who walk more than the road. Enterprise Station optimization More and more difficult to do, we must learn to adapt, learn to innovate. Do seo, imitation can not be a classic, the wind can not be a climate.